Chui Sharn Lai
Assistant Brand Manager at Southern Lion Sdn Bhd- Claim this Profile
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English Full professional proficiency
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Malay Limited working proficiency
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Chinese (Simplified) Native or bilingual proficiency
Topline Score
Bio
Experience
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Southern Lion Sdn Bhd
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Malaysia
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Manufacturing
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1 - 100 Employee
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Assistant Brand Manager
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Aug 2022 - Present
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Co-Founder
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Jun 2021 - Present
Started a business with my friends selling baby apparels in Shopee marketplace. For the first financial year, we managed to gain 6k followers by expanding our product category and achieved 30% net profit from our total revenue with effective pricing strategy and attractive promo mechanics. Started a business with my friends selling baby apparels in Shopee marketplace. For the first financial year, we managed to gain 6k followers by expanding our product category and achieved 30% net profit from our total revenue with effective pricing strategy and attractive promo mechanics.
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Assistant Brand Manager, Martell Cognac
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May 2019 - Jul 2021
- Specialized in luxury branding and event marketing, handle channels including banquet dinner, off trade (groceries, bottle shops, chinese medical hall), traditional on trade, digital marketing and limited edition product development. - Had been working closely with event agency to execute around 100 dinners for a year, responsible to submit budget expenses report to management - Planned and executed festive campaign in off trade for all key brands in Pernod Ricard Malaysia, managed to grow sales in off trade channel - Liaised with brand team on limited edition details and develop special limited edition locally. - Run successful social media ads, achieve best practice among affiliates for lead-gen campaign. Show less
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Delfi Marketing Sdn Bhd
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Malaysia
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Manufacturing
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1 - 100 Employee
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Assistant Product Manager
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Aug 2018 - Apr 2019
Added another portfolio Tip Top instant noodles from Indonesia, assisting Group Product Manager to plan product launching in GT and MT channel, planning promoter placement and work closely with principal to provide sufficient A&P and shipment schedule. I also learned how to managed subordinate after hired a product executive to work with me as team.
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Product Executive
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Mar 2017 - Jul 2018
To assist product manager handling Conagra brand, liaised with principal to confirm trade activation, work closely with key account to ensure promotion executed smoothly, coordinate with supplier and event agency. Managed stock inventory and worked on supply & demand forecast for indent order, ensure freight documents were prepared when it’s near to ETA.
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Management Trainee
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Sep 2016 - Feb 2017
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Komugi
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Federal Territory of Kuala Lumpur, Malaysia
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Management Trainee
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Aug 2013 - Jan 2014
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Tanjung Rhu Resort Langkawi
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Langkawi, Malaysia
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Trainee
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Aug 2012 - Dec 2012
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Education
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Victoria University @ Sunway College
Bachelor's degree, Marketing & International Trade -
Sunway University
Diploma in Hotel Management, International Marketing