APAC Marketing Manager

• Jun 2020 - Present

Directs full suite of B2B marketing for APAC Headquarters, managing direct report and stakeholders from 15 APAC subsidiaries, overseeing annual budget of SGD1.5M. Core activities include annual marketing planning and budgeting, sales lead generation, digital marketing, content marketing, and networking events. Core responsibilities: - B2B Marketing Strategy & Budgeting - Lead Generation - Event Management - Webinars & Tradeshows - Digital Marketing - Google Analytics - SEO - PPC Campaigns - LinkedIn Marketing - Website Development and UI/UX - Regional Team Management - Vendor Relationship Management Significant achievements: - Accelerated growth by revamping marketing strategy for APAC HQ and 15 subsidiaries, and strategically prioritising critical drivers, industries, products, channels, and events for maximum ROI. - Increased traffic to website by prioritising marketing budgets to focus on SEM, SEO, GDN, social media marketing, and content marketing instead of traditional channels, and implementing a comprehensive digital strategy, tracking framework, and nimble test-and-learn approach. - Improved leads generated via digital channel with increased click-through rate and reduced bounce rate, through ongoing optimisation effort of the ad copies as well as developing content focused on driving lead generation. - Grew LinkedIn followers by 350% in ~12 months by implementing strategy to focus on quality content, thought leadership videos, and testing and learning from analytics. - Garnered ~700 sign-ups (vs ~100 for previous events) with minimal attrition (650 attended) for large scale event by ensuring theme (presentations and panel discussions) is highly targeted at IT managers across business verticals, with analysts addressing pain points and offer tailored solution to overcome challenges. Show less

B2B Marketing Strategist

• Apr 2015 - Jun 2020

• Drive end-to-end execution of B2B marketing campaigns with a specialization in large-scale event management and oversee marketing function for regional offices in Hong Kong, Malaysia, Indonesia, Germany and Monaco.• Lead cross-functional teams to drive participation in major APAC events including, Cloud Expo Asia, DataCloud Global Congress, Data Centre World Europe, Supercomputing Asia and Data Centre Dynamics to boost customer engagement and expand brand reach.• Conceptualise and produced marketing collateral for revolutionary offshore data centre, including 4D modelling concept and design showcase as part of national ‘Smart Nation’ initiative• Champion continuous operational improvements, document best practices into SOPs and enhance client onboarding management.• Core Responsibilities: - B2B Marketing Strategy and Communications - Key Account Management - Performance Tracking and Analysis - Copywriting and Proofreading - Project Management - Digital Marketing - Event Management - Resource and Budget Management - Leads Generation - Demands Generation - Process ImprovementSignificant Achievements:• Increased market share by ~28% and grew overall assets from 8 to 24 globally as a result of strategic trade show participation and local digital campaigns to expand market influence.• Managed cross-functional team of 12 budget to conceptualise and produce collateral for revolutionary offshore data centre under significant time constraints; delivered 4 weeks ahead of time and on budget by leveraging strong project management and coordination skills.• Significantly improved sales conversion rates by 400% and website traffic by 700% through website overhaul and effective digital outreach. • Spearheaded implementation of Oracle SalesCloud CRM ahead of time and under budget. Show less

Business Development, Sales & Marketing Executive

• Dec 2012 - Apr 2015

Marketing & Research Executive

• Jun 2011 - Dec 2012

• Led marketing activities spanning collateral creation, sponsorships and private event functions to website content management for leading specialist valuation and appraisal practice in China, Singapore and Morocco. • Supported Managing Director on critical sales operations, including authoring of proposals, preparing tender bids, and driving client renewal exercises for customers, spanning across APAC & MENA. • Reviewed, analysed, and interpreted market data (with particular emphasis on material costing, Forex, and OEM ops) to formulate valuation metrics, contributing to accurate derivation of clients’ net value as part of insurance premium optimisation efforts. • Core Responsibilities: - Content Creation - Market Research - Event Operations - Branding Initiatives - Project Management Significant Achievements • Leveraged Chinese and Korean language fluency to provide key account management support for strategic customer portfolios across a diverse range of industries including aviation, oil & gas, hospitality, and commercial in Asia Pacific. • Received commendation from leading aviation management company for stellar project management, professionalism and proactive approach to problem resolution. Show less