Chu Xuan Vu

Marketing Director at Apero Technologies Group
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Experience

    • Vietnam
    • Mobile Gaming Apps
    • 1 - 100 Employee
    • Marketing Director
      • Sep 2022 - Present
    • Vietnam
    • Internet Publishing
    • 100 - 200 Employee
    • Head of Game Business
      • Mar 2022 - Nov 2022

    • Head Of Marketing
      • Jul 2020 - Mar 2022

      - Building Marketing orientation and developing human resources for the entire marketing department (Planner, Digital, Brainding, Creative, Data, Booking, Social Traffic, KOLs,...)- Develop and implement marketing plans for company products- Building and coordinating marketing teams to coordinate with specialized teams/departments of the company to implement the work plan to achieve the KPIs- Developing plans on resource development, deploying the development of Marketing resources for the company- Train, motivate, inspire, organize and supervise the implementation activities of the Marketing department- Control the budget and optimize the efficiency of paying for Marketing campaigns

    • Vietnam
    • Real Estate
    • 400 - 500 Employee
    • Partnership Loyalty Manager - VinID JSC
      • Oct 2018 - Jul 2020

      - Building a comprehensive cooperation orientation VinID with member companies of Vingroup (Vinhomes, Vinmart, Vinmart+, Vinpro, Vinmec, ...)- Work directly with the General Directors and Deputy General Directors of member companies to develop cooperation contents between VinID and its member companies, obtain approval from the Vice Presidents of the group.- Develop implementation plan and coordinate VinID specialized teams to coordinate with specialized teams of member companies to perform the assigned work on schedule and with quality. (product, technology, marketing, business, operations, finance, legal, ...)- Synthesize reports and continuously follow the implementation process, promote and motivate to achieve the best results.* Achievements:- Hero Award 2019 – VinID

    • Marketing Manager - Adayroi.com Ecomerce of Vincomerce JSC
      • Jan 2017 - Oct 2018

      - Planning and implementing Marketing campaigns of Technological & Vehicle Electronics Supermarket- Planning, implementing, coordinating and managing the Supermarket's subsidy budget- Planning, implementing, coordinating and managing the Marketing budget of the Supermarket- Planning, making reports on the implementation of marketing and human resources activities quarterly and annually- Meeting and negotiating with partners on implementing marketing activities for partners on Adayroi e-commerce site. - Collaborate with technology team, design, build new features to serve business needs- Recruiting, training, inspiring, supervising and organizing the marketing team of the Supermarket- Responsible for the business results of the Supermarket.* Achievements- Excellent Leadership Officer 2018

    • Vietnam
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager MasOffer - Affiliate marketing platform
      • Feb 2015 - Jan 2017

      - Exploring new markets (Affiliate Marketing - AffiliateMarketing) - Finding business directions and solutions - Finding and approaching new customers (Publishers), connecting with Suppliers (Advertisers), implementing business activities to boost revenue - Collaborate with Technical team to describe products, develop new features for products. - Implementation of product operation activities: setting goals, making action plans, implementing detailed plans. Analyze data, market, revenue development orientation and product development by quarter, year - Recruiting, training and organizing sales, product, customer care, financial management and optimization teams - Responsible for the business results of the product before the Board of Directors. * Achievements: - MasOffer achieved revenue of 1 mil USD/month in 1 year of operation - Provide a large amount of traffic and orders for major e-commerce sites such as Lazada, Tiki, Sendo, Adayroi, ... - Reaching 10,000 orders/day

    • France
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Head Of Sales & Marketing Department
      • Mar 2012 - Mar 2015

      1. Head of Sales Department - Looking for solutions to trade Mobile Online Game products, The Company's Online App - Coordinate with Technical team to describe product features, develop business collaborator management system - Implement revenue growth activities, operate Mobile Online Game, Mobile App according to the target. * Achievements - Room achieved excellent results 2014 2. Head of Marketing Department - Planning and implementing Marketing activities for the Company's Game products (Webgame and Mobile Game) - Manage and coordinate Marketing budget - Recruiting new employees - Manage, support, mentor employees to complete the Job goals and develop skills - Responsible for the company's marketing metrics and activities. * Achievements: - Room achieved excellent results in 2013

    • Computer Games
    • 1 - 100 Employee
    • Business team leader
      • Oct 2009 - Feb 2012

      - Searching for solutions to increase revenue on the Company's existing customer base by combining with partner's products - Planning and implementing marketing activities, attracting customers to use the service - Operation of Game products - Recruiting and training product operators - Collaborate with technology, marketing, customer care, reconciliation, payment teams to complete the business process of the product. * Achievements: - Outstanding individual 2010 - Outstanding team 2011

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