Chief Marketing Officer

• Dec 2021 - Present

Principal

• Jun 2020 - Present

Consulting on media from a forward looking perspective. Consulting on media from a forward looking perspective.

VP Digital

• Aug 2016 - Jun 2020

Help advertisers achieve their business and marketing goals through our Association work with a focus on digital advertising. We develop digital media buying guidelines, advise on agency relations, advocate for a transparent and accountable media market that balances business and privacy. My experience in digital media, with ad technology, within ad agencies and leading the digital media trade organization enables me to work with advertisers on the most strategic and sensitive issues facing the industry today. Show less

Member Board Of Directors

• Feb 2017 - Mar 2020

Principal

• Jan 2015 - Jan 2017

I work with large advertisers and agencies to re-design their media technology, talent and training to improve the integrity and results obtained from their media budgets. I work with large advertisers and agencies to re-design their media technology, talent and training to improve the integrity and results obtained from their media budgets.

Senior Communications Advisor at Public Works and Government Services Canada

• Mar 2016 - Oct 2016

Advise the Government of Canada's Communications teams on their digital media systems, processes and deliverables. Advise the Government of Canada's Communications teams on their digital media systems, processes and deliverables.

Instructor

• Jan 2016 - Jun 2016

Teach the Digital Campaign Planning course. Teach the Digital Campaign Planning course.

President

• Jun 2012 - Nov 2014

The Interactive Advertising Bureau of Canada (IAB Canada) is a not-for-profit association representing Canada’s digital advertising industry. It has over 200 members from publishers large and small, advertising agencies, marketers and leading technologies.Reporting to the Board, responsible for budgeting, staffing, scheduling and global/local collaborations with other not-for-profit associations for IAB Canada.- Digitized IAB Canada operations including the launch of online training, ecommerce and CRM platforms.- Worked with other associations to launch the Digital Advertising Alliance of Canada.- Expanded IAB Canada's privacy and policy capabilities.- Hosted 10 major conferences focused on highlighting industry trends.- Improved financial and organization performance through dashboard reporting to Board of Directors.- Communicated association member benefits through innovative partnership with Blue Ant Media. Show less

Director - Board of Directors

• Jan 2001 - Jun 2012

Member of the Board during the great rebuilding of the digital media industry from the meltdown in 2001 to it becoming the second large portion of the media spend in Canada in 2012.

Senior Vice President, Managing Director

• Jan 2005 - Jun 2012

Manage the starting of the Canadian office of Media Contacts. Grew the division from 2 employees to 16 in two cities. Won a Media Innovation Award for Research in 2011. Participated on team that won/defended over $60 million in media billings. Manage the starting of the Canadian office of Media Contacts. Grew the division from 2 employees to 16 in two cities. Won a Media Innovation Award for Research in 2011. Participated on team that won/defended over $60 million in media billings.

Director of Online Marketing

• 2001 - 2005

Although hired as an art director, the role was quickly changed to include pitching digital marketing solutions to clients, establishing production process and liasing with the traditional media team. Although hired as an art director, the role was quickly changed to include pitching digital marketing solutions to clients, establishing production process and liasing with the traditional media team.

Founding partner

• Oct 1994 - Jan 2001

Worked in an entrepreneurial scope across creative, production and account management to establish Interactive Marketing within one of Canada's largest and most creative advertising agencies. Worked in an entrepreneurial scope across creative, production and account management to establish Interactive Marketing within one of Canada's largest and most creative advertising agencies.

Studio Manager - BBDO

• 1989 - 1994

Transformed the print production studio to a state of the art digital facility that was 3 times the original size and highly profitable for the agency. Transformed the print production studio to a state of the art digital facility that was 3 times the original size and highly profitable for the agency.