Experience

CanIRank

• United States
• Advertising Services
• 1 - 100 Employee

• Optimization Team Lead

  • Mar 2020 - Present

• Digital Marketing Associate

  • Jul 2019 - Present



Freelance SEO

• France
• Advertising Services

• Freelance SEO Content Writer

  • May 2019 - Mar 2020

  • Create unique, well-researched, keyword-based content in support of client goals. • Manage multiple tight deadlines while upholding quality standards • Accurately adhere to style guide(s) and distinct client content requirements • Create unique, well-researched, keyword-based content in support of client goals. • Manage multiple tight deadlines while upholding quality standards • Accurately adhere to style guide(s) and distinct client content requirements

• Freelance Strategic Search Marketing Consultant

  • Aug 2012 - Oct 2014

  • Consulted on strategy recommendations • Delivered on-page optimization, search-friendly copywriting and local optimization services for a variety of web properties. • Consulted on strategy recommendations • Delivered on-page optimization, search-friendly copywriting and local optimization services for a variety of web properties.



Elliance

• United States
• Advertising Services
• 1 - 100 Employee

• Search Marketing Practice Leader

  • Feb 2009 - Jul 2012

  • Engaged with business development to respond to RFPs, price projects & acquire clients• Crafted search service architecture that provided excellent client service and company profitability • Observed, implemented, & standardized emerging search patterns & optimization techniques• Set strategy for search client base that exceeded $1.6 million in annual revenue• Conceptualized and continuously improved organic and paid search client reporting• Contributed regular posts to corporate blog (aha.elliance.com/author/ckravetz/)• Managed search team & collaborated on talent recruiting and development

• Search Marketing Specialist

  • Mar 2006 - Feb 2009

  • Executed, stayed current with, and communicated SEO/SEM best practices• Developed, implemented, and managed internal and client search campaigns (organic & paid) from strategy conception to performance reporting• Recommended and implemented departmental standard service definitions & deliverables• Informed creation of sales assets that support SEO client acquisition• Selected as part of team to produce Search Engine Land’s “Search Illustrated” Infographics column• Developed presentations for SES San Jose ’06 and SMX Local ’07 conferences



Heinz North America

• Market Research Coordinator

  • Mar 2005 - Mar 2006

  • Lead primary & secondary research projects for the Ketchup & Sauces brand teams • Analyzed and interpreted both qualitative and quantitative data • Composed research reports and presented strategic conclusions to brand teams • Negotiated with research suppliers to provide cost savings to the brand • Lead primary & secondary research projects for the Ketchup & Sauces brand teams • Analyzed and interpreted both qualitative and quantitative data • Composed research reports and presented strategic conclusions to brand teams • Negotiated with research suppliers to provide cost savings to the brand