Experience

Bridgemark Education

• United Kingdom
• Investment Management
• 1 - 100 Employee

• China Country Manager. 大中华区总经理

  • Sep 2019 - Present

  Bridgemark Education: Exceptional educational experiences, designed in Oxford and delivered by the best tutors in the best settings, worldwide. Under the Bridgemark Education family we have a few established and award winning brands: Oxford Summer Courses, Melio Education, O-lab, Universify and Oxford Debate Programs ( new partnership with Oxford Union).I'm the founding member of the Bridgemark China Company since 2019, helped the company set up the WFOE in Shanghai and responsible for the operations of the China office. Responsibilities: 1) Manage office and team2) Staff recruiting and training3) Input into and deliver the China strategy; Input into product development that adapt to the market4) Manage B2C brand marketing, digital campaigns, PR, social media, events and sales strategies 5) B2B links into agents and Schools and manage partnerships6) Manage all reporting and compliance7) Interface with HQ in the UK8) Manage all the 3rd party venders9) Budget control and meet the yearly financial targetCompany website: https://bridgemarkeducation.com/; https://oxfordsummercourses.com; https://melioeducation.com



Oxford Summer Courses

• United Kingdom
• Higher Education
• 1 - 100 Employee

• China Country Manager - Bridgemark Education, Ltd.

  • Sep 2019 - Present

  Oxford Summer Courses was established in 2010 by a network of Oxford alumni and educators. We remain determined to share the magic of an Oxford education, the university and city, with the wider world. We are an independent company and not part of the University of Oxford, however, Oxford is at the heart of everything we do: it shapes what, where, and how we teach.We run a summer school which will welcomed over 3,000 motivated students aged 10-24 to Oxford, Cambridge, and London, from more than 100 countries. Students can choose from a wide variety of academic subjects and English Language (EFL) courses.Our goal is to share our experiences of Oxford, an exciting academic adventure, with the world. Alongside our courses in Oxford, we have expanded the Oxford Summer Courses model to India, Chile, and Peru, and also run a charity (Universify Education) which provides free access courses to students from disadvantaged backgrounds in the UK. Our teaching is interactive and creative, and promotes a growth mindset approach. We teach in small classes, using projects to build students’ research skills and taking lessons outside the classroom environment where possible. Above all, we value tutor autonomy. Oxford Summer Courses has a growing academic faculty made up of students, academics, researchers and alumni of the University of Oxford, and many other top higher education institutions. Our expert tutors and highly-trained, enthusiastic pastoral staff are a vital part of what we do and how we shape our students'​ experiences.Company Website: www.oxfordsummercoures.com

• Advisor, Business Consultant

  • Jun 2019 - Aug 2019

  Advisor for founders on the China Strategy



上海爱出教育科技有限公司

• China
• Education Management

• Founder

  • Sep 2018 - Aug 2019

  ACE ( AiChu Education) Consulting, Co, Ltd. Advisory services for foreign universities and international education companies with their China market entry strategies and student recruiting services ACE ( AiChu Education) Consulting, Co, Ltd. Advisory services for foreign universities and international education companies with their China market entry strategies and student recruiting services



Shorelight

• United States
• Higher Education
• 300 - 400 Employee

• Director of Market Development, APAC, Shorelight Live

  • Jan 2017 - Aug 2018

  Shorelight Education is a U.S.-based education company that funds and manages partnerships with universities to drive institutional growth, create new revenue streams, and expand options for students. Our vision is to bring together innovative universities and global citizens in a movement to educate the world. Shorelight focuses on international/transnational education and a unique student experience. Our diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively. To learn more about Shorelight Education, please visit our website at www.shorelight.com.Job OverviewThe Director of Field Degree Market Development is an entrepreneurial student recruitment and marketing lead who manages the go-to-market of hybrid courses. Reporting to the Vice President of Portfolio Design, the Director is responsible for launching transnational educational programs while working significantly overseas to establish recruitment and marketing relationships in-country alongside Shorelight’s global recruiting teams. The Director delivers a successful intake launch, including training and coordinating support staff, managing in-country third-party relationships, and championing the innovative program in multiple local marketing channels. The first in country program we successfully launched in China is UMass Amherst Global, a partnership between Shorelight Live with UMass Amherst, launched with Shanghai JiaoTong University. ECE Master Degree program, and then expanded it to Beijing, Xi’An etc.Company website: www.shorelight.com

• Advisor,Business Consultant

  • Jan 2017 - Apr 2017



Laureate Education, Inc.

• United States
• Higher Education
• 700 & Above Employee

• Head of Online Higher Education Business Division for Greater China Region

  • Apr 2015 - Sep 2016

  Main Responsibilities:Business lead for Laureate Online Education in Greater China, in charge of Maketing and Sales for Laureate online brands; In my new role, I am responsible for a brand new LOEi China team setting up in China hub from scratch, full execution of market entry initiatives, strategic planning, marketing budget planning and control, employee recruitment , staff training and couching, sales and marketing activities management, B2B set up and new business partnerships management, plan and organize alumni events all cross China. Frequent communications with global line stakeholders and present business ideas and results . Focus on promoting and localize University of Liverpool Online postgraduate (Master and Doctoral degree) programs in Mainland China , HongKong, Macau and Taiwan Region.Who is Laureate ?Laureate International Universities (LIU) is a leading international network of quality, innovative institutions of higher education. The LIU network of more than 80 accredited campus-based and online universities offers undergraduate and graduate degree programs to more than 1,000,000 students in 28 countries around the world. Laureate universities offer hundreds of undergraduate, master’s and doctoral degree programs in fields including architecture, art, business, culinary arts, design, education, engineering, health sciences, hospitality, information technology, law and medicine. Laureate is dedicated to helping its students reach their highest potential and supporting their achievement of personal and professional goals. Laureate brings to its universities and students a global perspective blended with a local point of view, creating a truly multicultural, career-oriented educational experience.Company Website: www.laureate.net



New Oriental Education & Technology Group

• China
• Education Administration Programs
• 100 - 200 Employee

• Reginal Operation Director at New Oriental School (NSE: EDU) VIP Learning Centres

  • 2013 - 2015

  It's a general operation management role, managing 2 XDF VIP learning centers with more than 40 staff and over 3000 VIP students, focusing on TOEFL, TOEFL junior, IELTS, SAT, AP, A-level, SSAT, GRE, GMAT type of test-prep training programs for both short-term and long-term, target on the premiums market , students aging from 8 to 40 years old, generating millions of business revenue per year and with an average 50%+ business growth year over year.Responsible for sales, marketing, operations and customer service , staff recruitment, team management, and centers' P&L ,etc.As the largest provider of private educational services in China, New Oriental offers education for a lifetime, teaching skills that give students a crucial competitive advantage in the workplace and helps improve their quality of life. Our wide range of educational programs, services and products includes English and other foreign language training, overseas and domestic test preparation courses, all-subjects after school tutoring, primary and secondary school education, educational content and software as well as online education. Since founding in 1993, New Oriental has had approximately 19.6 million student enrollments, including approximately 2.7 million enrollments in fiscal year 2014. As of August 31, 2014, we had a network of 56 schools, 711 learning centers, 31 New Oriental bookstores and over 5,000 third-party bookstores and over 16,700 teachers in 50 cities, as well as an online network with approximately 9.6 million registered users. -No.1 Provider of private education in China -Most recognized brand in Chinese private education -A presence in 50 cities throughout China -First Chinese education company listed on the NYSE (EDU) in September 2006 -It is estimated over 70% of Chinese students studying in North America were once students of New OrientalCompany Website: ww.xdf.cn



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• Regional Manager, EF Study Abroad and University Preparation Programmes

  • Aug 2008 - Dec 2013

  As the Regional Manager for EF, my responsibility is to lead the team to achieve yearly business target by promoting EF International language and academic centers which are located all around the world to the Chinese audience.My team focus on university students and working adults ( the young professionals market); we work closely with each center in other parts of the world, in US, Canada, UK, Europe, Japan and South. Africa, etc, to identify their USPs, and help Chinese high school students, university students and working adults to study and travel abroad in a totally foreign language (English, French, German, Japanese, Spanish , Italian, etc )immersion environment in different countries and different cultures, meet up with students from all of the world for a period of 2-52 weeks. My role is focus on regional business development, sales management and regional marketing activities. I enjoyed the working experience with EF very much and we were very proud that we had grown our business so quickly in China and fulfilled so many students with their academic and professional needs; the travel and study abroad experience broaden our students horizons, even change their lives.What's EF? Founded in 1965, as the largest Private Education provider in the world, EF’s mission is opening the world through education.With programs focusing on language, academics, and cultural experience. 40,500 EF staff & teachers dedicated to changing lives through education. With more than 1000 schools & offices in more than 53 countries, can find EF nearly everywhere.Company Website: www.ef.com

• Supervisor at EF Englishtown Online Programmes

  • Aug 2008 - Sep 2010

  English-town is an online English learning platform with foreign teachers from all around the world, students can study any time and any where online 24/7; I Lead a team of 30 people to achieve monthly and yearly assigned marketing, sales and service target.www.englishtown.com



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Finance Analyst

  • Jun 2007 - Jul 2008

  Financial Analysis at Dell Shanghai, in Worldwide Procurement Supply Chain department and China Design Center global finance team.Company Website: www.dell.com Financial Analysis at Dell Shanghai, in Worldwide Procurement Supply Chain department and China Design Center global finance team.Company Website: www.dell.com