Experience

Quark Cyber Systems (QCS)

• United Arab Emirates
• Information Technology & Services
• 1 - 100 Employee

• Marketing and Digital Solutions Strategist

  • May 2021 - Present

  - Devised and established market positioning and target audiences, developing bespoke marketing plans across varied channels and segments. - Created and executed marketing campaigns that triggered a 25% surge in revenue growth. - Produced engaging multimedia content for social media, resulting in a 50% increase in brand engagement and awareness. - Led the seamless execution of marketing programs from inception to completion, leveraging internal collaboration and support. - Conceived and executed impactful marketing content, including engaging videos, captivating promotional posters, and insightful articles, that elevated brand visibility, expanded audience reach, and reinforced brand credibility. - Utilized data-driven insights to optimize content strategy, resulting in increased lead generation, organic website traffic, and heightened social media engagement. - Conducted comprehensive analytics reporting across multiple platforms, extracting key insights to shape future campaign development and go-to-market strategies. - Establishing a productive partnership with a marketing agency, overseeing this vendor relationship to ensure their strategies align perfectly with our goals, effectively translating into a 100% return on investment. - Spearheaded the planning and execution of digital transformation projects, overseeing process redesign, technology implementation, and change management. - Collaborated with cross-functional teams to define project scope, timeline, and budget, ensuring on-time, within-budget project delivery. - Identified, analyzed, and mitigated project risks to ensure project success. - Developed and implemented digital strategies to enhance operational efficiency, customer experience, and revenue. - Provided leadership to project teams, fostering a results-driven culture and ensuring alignment with project objectives. Show less



Nikon Middle East and Africa

• United Arab Emirates
• Photography
• 1 - 100 Employee

• Marketing Specialist / Trainer

  • Aug 2016 - May 2021

  - Managing the elite rewards program Nikon Premium Member which helped boost Nikon’s (FX) premium product sales by 22% YOY. - Provide planning and leadership to the program by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.- Developing and executing campaigns / events to improve Customer Experience with the goal of enhancing brand loyalty and sentiments across MEA region.- Developing and managing up to 8 Customer Experience integrated websites for the GCC region. - Overseeing the annual budget for the department and 5-member team spread across the GCC region. - Rolling out world class integrated marketing campaigns with the ultimate goal of enhancing brand power, market share and sales.- Identifying, fostering and managing strategic alliances (global & local) to help co-promoting the brand & creating new cross selling opportunities - Responsible for conducting ongoing market researches to understand the customer, their preferences and perceptions of the brand alongside monitoring the competitive landscape and analyzing marketing intelligence relating to customers and the market & implementing swift counter actions where required. - Provide market related product feedback to the R&D team on a regular basis on room for improvement/ innovation/product extensions in the Category to increase sales or improve on brand positioning. - Organize independent or coordinated workshops / events across the region for continuous lead generation. - Trainer for the renowned Nikon School – an institution for Photography in this region. Show less

• Operations / Logistics Executive

  • Apr 2012 - Aug 2016

  • Understanding market flow, forecasting requirements, strategizing for stock availability with minimum lead time.• Managing assigned 3PL providers (including warehouse labor force) for smooth operational flow and meeting deadlines.• Analyzing monthly operational expenses to reduce costs.• Stock management through SAP system, physical stock check for internal and audit purpose.• Performance analysis of 3PL providers, negotiating for improved value added services.• Arranging customs documents for both Import and Export shipments. Additional Responsibilities - - Organising photo walks, assisting attendees with tips to improve photography skills. - Assisting media photographers at events, fulfilling equipment requirements. Show less



Flemingo International

• Retail
• 200 - 300 Employee

• Supply Chain / Sales Coordinator

  • Apr 2010 - Apr 2012

  • Actively take care of locations and order processing. • Coordinate with internal / external partners to ensure maximum customer satisfaction • Manage order placement to ensure orders are in alignment with availability and lead time. • Ensure all certifications, documents is arranged as per requirements of the region. • Liaise with other departments (Logistics, purchase, finance) in order to establish and maintain effective and relevant export activities and support in relation to the organization’s sales, purchasing, material management and overall operating functions. Show less