Christopher Schouten
Head Of Marketing at Kudelski IoT- Claim this Profile
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English Native or bilingual proficiency
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Dutch Full professional proficiency
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Spanish Full professional proficiency
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French Professional working proficiency
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Basque Limited working proficiency
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Japanese Limited working proficiency
Topline Score
Bio
Xenia Kwee
When you work with Christopher it is immediately clear that he loves what he does and is very good at it. He constantly seeks out the latest market and technology trends and is able to put into words and images what these trends mean, creating a truly compelling vision for any product he works on. If you want to stay informed and inspired follow Christopher !
Scott Keeney
Christopher is a passionate, assiduous marketer. His in-depth International marketing efforts have resulted in successful result time and again within an aggressive and highly technical international marketplace.
Xenia Kwee
When you work with Christopher it is immediately clear that he loves what he does and is very good at it. He constantly seeks out the latest market and technology trends and is able to put into words and images what these trends mean, creating a truly compelling vision for any product he works on. If you want to stay informed and inspired follow Christopher !
Scott Keeney
Christopher is a passionate, assiduous marketer. His in-depth International marketing efforts have resulted in successful result time and again within an aggressive and highly technical international marketplace.
Xenia Kwee
When you work with Christopher it is immediately clear that he loves what he does and is very good at it. He constantly seeks out the latest market and technology trends and is able to put into words and images what these trends mean, creating a truly compelling vision for any product he works on. If you want to stay informed and inspired follow Christopher !
Scott Keeney
Christopher is a passionate, assiduous marketer. His in-depth International marketing efforts have resulted in successful result time and again within an aggressive and highly technical international marketplace.
Xenia Kwee
When you work with Christopher it is immediately clear that he loves what he does and is very good at it. He constantly seeks out the latest market and technology trends and is able to put into words and images what these trends mean, creating a truly compelling vision for any product he works on. If you want to stay informed and inspired follow Christopher !
Scott Keeney
Christopher is a passionate, assiduous marketer. His in-depth International marketing efforts have resulted in successful result time and again within an aggressive and highly technical international marketplace.
Credentials
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Les Mills BODYPUMP International Instructor's Certificate
Les Mills InternationalJan, 2014- Nov, 2024
Experience
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Kudelski IoT
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Switzerland
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IT Services and IT Consulting
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1 - 100 Employee
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Head Of Marketing
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Jul 2017 - Present
Drive all marketing strategy and execution, including branding, product marketing, public relations, analyst relations, advertising, partner marketing, field marketing and lead generation for Kudelski IoT initiatives, responsible for 3 different lines of business. I lead an interdisciplinary team of staff, partners, external agencies and internal matrix resources to achieve strong business results in a start-up-like environment within a mature enterprise, while keeping on budget and on time for all major projects. Together we have designed and maintained 3 websites and 9 social media channels. We have run numerous objective-driven campaigns across display, search and social media advertising as well as run webinars and content syndication programs, beating our lead targets.
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RecovR for Dealers
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United States
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Automotive
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1 - 100 Employee
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Marketing Director
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Sep 2020 - Present
Deliver the end-to-end marketing launch and communications plan for one of the automobile industries most innovative new products for new car dealers and consumers. Deliver the end-to-end marketing launch and communications plan for one of the automobile industries most innovative new products for new car dealers and consumers.
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HDD Group
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Netherlands
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Wellness and Fitness Services
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1 - 100 Employee
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Les Mills BODYPUMP Tribe Coach
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Jan 2017 - Present
Responsible for maintaining the gold standard of Les Mills BODYPUMP by guiding new fitness instructors through the certification process, evaluating new instructor video submissions according to standardized assessment criteria, and coaching more experienced instructors to attain their next level of excellence. Responsible for maintaining the gold standard of Les Mills BODYPUMP by guiding new fitness instructors through the certification process, evaluating new instructor video submissions according to standardized assessment criteria, and coaching more experienced instructors to attain their next level of excellence.
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Basic-Fit
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Purmerend, The Netherlands
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Group Fitness Instructor
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Apr 2013 - Sep 2018
Internationally certified Les Mills BodyPump Instructor. My dream and the (calorie-free) icing on the cake after losing more than 60kg/130lbs over the past six years. Love that I can do this next to my day job, because I'm passionate about both! Internationally certified Les Mills BodyPump Instructor. My dream and the (calorie-free) icing on the cake after losing more than 60kg/130lbs over the past six years. Love that I can do this next to my day job, because I'm passionate about both!
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NAGRA
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Switzerland
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IT Services and IT Consulting
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700 & Above Employee
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Senior Director Product Marketing
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Jul 2013 - Jul 2017
Drive, develop and evolve NAGRA's end-to-end DTV story along with a team of senior experts in their fields, with a focus on Conditional Access and Digital Rights Management solutions. Work with NAGRA's product management teams, sales teams, customers, prospects, media and analysts to position NAGRA as the industry leader in content security. Create thought leadership materials (white papers, presentations, webinars, speeches) to increase visibility and drive lead generation, and track leads through the sales funnel. Launched and managed an online learning management system for Sales to increase Sales knowledge and performance. Regular speaker and host at company and industry events.
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Worldline Merchant Services
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Financial Services
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500 - 600 Employee
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Senior PR & Marketing Manager
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Jan 2013 - Jul 2013
Responsible for thought leadership, public relations and market launch planning for GlobalCollect’s online payments and business intelligence services. Conduct comprehensive positioning and messaging exercises for the brand and all new products and services in order to align our story most effectively to market requirements. Also responsible for internal communications strategy and execution, and driving multi-channel lead campaigns and thought leadership promotion. Responsible for thought leadership, public relations and market launch planning for GlobalCollect’s online payments and business intelligence services. Conduct comprehensive positioning and messaging exercises for the brand and all new products and services in order to align our story most effectively to market requirements. Also responsible for internal communications strategy and execution, and driving multi-channel lead campaigns and thought leadership promotion.
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Irdeto
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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Sr. Marketing Director
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Jul 2010 - Dec 2012
Ran a team of four professionals to market Irdeto’s broad and complex portfolio of products and solutions to customers, prospects and influencers using modern and innovative tactics as part of a comprehensive annual marketing campaign plan. Extensive public speaking at conferences as well as responsibility for press and analyst relationship development. Developed and executed pipeline-filling programs including trade shows, webinars, breakfast briefings, and electronic direct marketing campaigns. Most recently lead the launch of Irdeto ActiveCloak, which, due to an aggressive marketing plan and social media campaign generated unprecedented attention from press and analysts and resulted in over 200 positive, published references to the product.
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Product Marketing Director - Advanced Products
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Jan 2009 - Sep 2010
Developed and executed a Product Launch Plan for a revolutionary new product category: one-way, software-based pay TV security. Led market segmentation, positioning and messaging creation as well as their implementation in collateral, white papers and presentations. Led customer engagements and was spokesperson for the product at conferences and trade shows with press and analysts, and conducted regional press campaigns where required. Conducted third-party audits on the product and took the results on the road to Hollywood to (successfully) gain approvals. Today the product has more than 20 customers globally, and is one of the company’s most successful products.
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Irdeto
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Netherlands
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IT Services and IT Consulting
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700 & Above Employee
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Director Global Product Marketing
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Dec 2004 - Oct 2008
Built and led a team of Marketing Communication professionals to execute all marketing, branding and PR activities for Irdeto. Successfully launched the new Irdeto logo, brand identity and house style, and supported the addition of new product lines like IPTV and Mobile to the portfolio. Reduced spending and increased output and quality by insourcing multiple core activities like PR, advertising and design. Was responsible in this period for more than 20 major marketing events and the programming and organization of the company's annual customer User Group with well over 100 attendees.
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DVB Product Marketing Manager
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Mar 2001 - Nov 2004
Responsible for the management of a product line of two corporate Pay-TV content security software products. Manage all stages of the product life cycle (from inception through end-of-life). Create strategic marketing plans to drive product development and focus sales efforts, report on product profitability and implement corrective measures to improve P&L, and collect and documented new product requirements and managed their implementation.
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Informaat
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Netherlands
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Design Services
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1 - 100 Employee
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Online Knowledge Management Product Manager
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Aug 2000 - Feb 2001
Led a team of 12 interdisciplinary staff in the design of an online Knowledge Management Service Provider business model for the health care industry, including information designers, visual designers, and programmers. The product was designed to collect and share policies, procedures and best practices across multiple institutions. Led a team of 12 interdisciplinary staff in the design of an online Knowledge Management Service Provider business model for the health care industry, including information designers, visual designers, and programmers. The product was designed to collect and share policies, procedures and best practices across multiple institutions.
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Telfort
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Netherlands
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Telecommunications
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700 & Above Employee
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Service Development Supervisor
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Apr 1999 - Aug 2000
Responsible for management of a staff of twelve professionals split into two groups: project management for introduction of new products and technologies into the mobile customer service environment, and the building and maintenance of a knowledge management system for customer service representatives.
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Service Introduction Manager
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Mar 1997 - Mar 1999
Responsible for business process engineering for Customer Service community (order entry, service delivery, repair, fault handling, customer service). Member of all Marketing Product Launch teams and responsible for translating require-ments into processes, systems and tools for all Customer Service departments.
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Verizon Business
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United States
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IT Services and IT Consulting
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700 & Above Employee
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MCI One Product Manager
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Mar 1994 - Mar 1997
Member of three-person launch team that delivered MCI One from concept to launch in less than 90 days. Responsible for managing design and implementation of new customer fulfillment stream with MCI IT and an external vendor. Created marketing requirements for implementation of new product functionality. Served as marketing channel manager for Customer Service. Member of three-person launch team that delivered MCI One from concept to launch in less than 90 days. Responsible for managing design and implementation of new customer fulfillment stream with MCI IT and an external vendor. Created marketing requirements for implementation of new product functionality. Served as marketing channel manager for Customer Service.
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Education
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1987 - 1991
University of Iowa
B.A., Journalism & Mass Communicaitons (Public Relations) & Spanish -
2013 - 2013
Les Mills NLBE
International BodyPump Instructor Certificate, AIM1, AIM2 Graduate, Les Mills BODYPUMP -
1983 - 1987
Roosevelt High School
Top 15%, Advanced Placement -
2019 - 2019
INSEAD
Executive Education, Strategy in the Age of Digital Disruption -
1990 - 1991
Universidad del País Vasco/Euskal Herriko Unibertsitatea
Basque Studies/Basque Language B2.1 Diploma, Foreign Languages, Literatures, and Linguistics
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