Christopher Paterson

Digital Strategy & Design Coordinator at The BFA Group
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Contact Information
us****@****om
(386) 825-5501
Location
Whitby, Ontario, Canada, CA
Languages
  • English -

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Credentials

  • After Effects CC 2021 Essential Training: VFX
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • After Effects: Principles of Motion Graphics
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • Compositing Text and Video in After Effects
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • Marketing Foundations
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • Photoshop One-on-One: Advanced
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • Photoshop One-on-One: Mastery
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • Photoshop: Creative Video Compositing
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • Storytelling for Advertising Campaigns
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • WordPress.com Essential Training
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • WordPress: Speeding Up Your Site
    LinkedIn
    Dec, 2021
    - Oct, 2024
  • 3D Tracking and After Effects Compositing
    LinkedIn
    Nov, 2021
    - Oct, 2024
  • Advanced Lead Generation
    LinkedIn
    Nov, 2021
    - Oct, 2024
  • Figma for UX Design
    LinkedIn
    Nov, 2021
    - Oct, 2024
  • Lead Generation: Social Media
    LinkedIn
    Nov, 2021
    - Oct, 2024
  • Motion Graphics for Social Media
    LinkedIn
    Nov, 2021
    - Oct, 2024
  • WordPress: SEO
    LinkedIn
    Nov, 2021
    - Oct, 2024

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Digital Strategy & Design Coordinator
      • Jan 2022 - Present

    • Creative Director/Operations Manager
      • Apr 2017 - May 2021

    • Marketing Administrator/GFX designer
      • Feb 2016 - Apr 2017

    • Canada
    • Advertising Services
    • Multimedia Designer
      • May 2010 - Jan 2019

      Responsibilities• Manage, develop, remodel and maintain online branding and identity campaigns leading to over 85% growth in website traffic and brand awareness• Design and create weekly and monthly email campaigns that increase site visits by 19%• Oversee company operations to insure production efficiency, quality, service, and cost-effective management of resources • Manage the day-to-day tactical and long-term strategic activities within the business ability to keep team members working within established deadlines• Coach, mentors staff members by offering constructive feedback and taking interest in their long-term career growth• Develops marketing strategies by examining client objectives;planning, scheduling, completing design and production requirements for direct marketing and advertising.• Create work breakdown structures that detail task reports, resource reports, Gantt charts, resource timelines, project milestones and resource calendars with details to-do list for each member of the team. Increasing efficiency for my team and communication with my clients. • Demonstrate a high level of proficiency in design, web and multimedia software and applications, such as Adobe Creative Cloud• Successfully manage entire marketing campaigns;digital, print and social media campaigns increasing client business by 30%• Design promotional materials for companies increasing production sales by 15% • Create display store concepts, and digital mock-up of art pieces before successful execution. • Design Facebook Digital Banners for special Promotion.• Prioritizes and updates members on new changes, worked closely with visual designers and development team to appropriately evolve designs from concept to launch.• Knowledge of printing procedures, photography, illustration and verbal and written communication.• Photographer/Videographer and digital editor.• Design, develop and manage websites, using programs like WordPress, Magento, PHP, and JavaScript.

    • Graphic and Web Designer
      • Apr 2007 - May 2010

      Responsibilities • Prepares work to be accomplished by gathering client information and materials.• Design, create and manage websites, using programs like WordPress, Magento, Dreamweaver, PHP, and JavaScript. • Meeting clients or account managers to discuss the business objectives and requirements of the job.• Interpreting the client's business needs and developing a concept to suit their purpose.• Working with a wide range of media, including photography, videography, • Developing and designing new creative ideas for design programs such as Illustrator, Photoshop, 3DS Max, Dreamweaver, Flash, Wordpress, Acrobat, MicrosoftWord, Powerpoint, Excel, and After Effects.• Completes projects by coordinating with outside agencies, art services, printers, etc.Skills Used Graphic Design Skills, Typography, Layout Skills, Creative Services, Customer Focus, Creativity, Flexibility, Attention to Detail, Deadline-Oriented, Desktop Publishing Tools, Handles Rejection and constructive criticism.

    • Canada
    • Advertising Services
    • 700 & Above Employee
    • Listing Service Representative
      • Feb 2013 - Jan 2014

      Responsibilities • Accurately generated and maintained client listing records by entering, checking and analysing data received from service providers.• Compiled new training material and organize training guides• Created Social Committee on department for 58 employees which then promoted me to helping to organize creative events for the entire building of over 500 employees.• Analysed, investigated, verify and adjusted billing and advertising charges, issue credits, handled back billing or split billing whenever necessary, updated credit information• Ensured customer changes in listing records were accurately applied to advertising, commission and billing information• Contacted stakeholder to resolve discrepancies – internal & external• Responsible for meeting prescribed performance measurements• Adhere to White Page Rules & Regulations• Investigated discrepancies pertaining to new ads to prevent duplicate listings and establish the customer’s file in the direct access system• Issued queries to or receive queries from various departments and Telcos with regard to business requests, contracts, and billing• Coordinated with the internal departments to find solutions and resolve matters• Provided weekly email updates for members of team• Provided managers with daily/weekly/monthly progress reportsSkills Used Team Building, Client Relations, Project Management, Microsoft Office, Excel, Data input

    • Business Services Consultant
      • Jul 2009 - Sep 2009

      Responsibilities • Maintained and ensured accuracy of customer records by updating directly into the IMSP system• Fulfilled all duties in a timely manner in accordance with all directory closing schedules and deadlines• Processed all service orders issued by Independent telephone companies and local service providers• Prioritized and updated all billing information as required in IMSP system and CBSS, utilizing multiple applications to verify and update customer billing and commission profile• Dealt with the customers via emails, over the phone; Listen to the customer queries patiently and solved it• Looked after the customer accounts and update their transaction status• Coordinated with the internal department to find solutions and resolve matters• Maintained a follow up on the customer, whose query you had solved• Trained and closely monitored and mentored new employeesSkills UsedTeam Building, Client Relations, Project/team leadership, Project Management, Microsoft Office Excel, Adobe Photoshop, Team Building, Leadership

    • Business Service Representative
      • Apr 2008 - Sep 2009

      Responsibilities• Processed all service orders issued by independent telephone companies and local service providers• Fulfilled all duties in a timely manner in accordance with all directory closing schedules and deadlines• Trained new summer students/employees on team• Wrote detailed work reports on employees/trainees and presented them to upper management• Organized and was in charge a social committee for members of floor ( 73 employees)• Created training manuals and material for office members.• Created monthly flyers to display accomplishments for the month• Prioritized and updates all billing information as required in IMSP system and CBSS• Processed commission transactions within the guidelines of the sales commission practice to align with all deadlines• Utilized multiple applications to verify and update customer billing and commission profile• Analysed customer information based on comparison of multiple systems to determine action to be taken• Modified customer information by using multiple systems• Worked in conjunction with Client Services department regarding adjustments to customer claims and settlements• Advised sales consultants of action taken as a result of an investigation into a customer revenue generating account• Provided daily Yellow Pages customer account support to Bell via intercompany telephone Help Line• Interacted with Sales Admin resolving and actioning commission payments• Directly notified sales consultants of listing changes to a revenue generating account• Advised sales consultants of listing changes to revenue generating serviced accounts• Investigated, updated and responded to finance department queries• Communicated with Independent telephone companies and local service providers to advise them of listing discrepanciesSkills UsedTeam Building, Client Relations, Project/team leadership, Project Management, Microsoft Office Excel, Adobe Photoshop

    • Business Services Support
      • Apr 2008 - May 2008

      Responsibilities• Supported the Business Service Representative team with verifying addresses and customer Yellow pages listings by calling customers and checking 411 references.• Reconciled and reported discrepancies found in records.• Completed project in a timely manner in accordance with strict deadlines.• Provided daily/weekly excel summary reports Interacts with customers over phone verifying customer listings.• Reconciled and reported discrepancies to manager.Skills Used Team Building, Leadership Accomplishments I was promoted within a month of working at this job position.

    • Netherlands
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Product Reviewer/Computer technician
      • Jul 2007 - Apr 2008

      Responsibilities • Acted as a computer technologist to manage all incoming RMA hardware devices from both clients and partners to provide professional hardware and software services• Tested MP3 Players and wrote in depth detailed reviews – pros and cons• Prepared and presented detailed breakdown reports on products tested to management• Routinely reviewed the operations report and Technical Services Requests to stay informed of programs and technical need details• Assisted the Technical Services Coordinator with regular inventory of all MP3 player equipment, cords, and accessories• Performed other duties as assigned by the Technical Services coordinator or the Building Operations ManagerSkills UsedMicrosoft Office Excel, Technical Leadership, Computer Diagnostics and Repair, PC Repair and securityAccomplishmentInvented and installed a new wireless hardware component to receive packages more efficiently from clients

    • Freelance Digital Artist
      • Apr 2007 - Jul 2007

      Responsibilities • Specialized in animating Chrysler website banner ads • Optimized website banners • Create Flash based banner adsSkills UsedClient Relations, Adobe, Client Relations Management (CRM) Responsibilities • Specialized in animating Chrysler website banner ads • Optimized website banners • Create Flash based banner adsSkills UsedClient Relations, Adobe, Client Relations Management (CRM)

    • Project Manager
      • Feb 2006 - Aug 2006

      Responsibilities • Create a detailed work breakdown structure which identifies and sequences the activities needed to successfully complete the project • Manage project staff and/or volunteers according to the established policies and practices of the organization • Ensure that personnel files are properly maintained and kept confidential • Breakdown and delegate daily work to members in my group ( 7 Graphic Designers ) • Review the quality of the work completed with the project team on a regular basis to ensure that it meets the project standards • Ensure that the project deliverables are on time, within budget and at the required level of quality • Evaluate the outcomes of the project as established during the planning phaseSkills Used Project Management, Organization, Coaching, Promoting Process Improvement, Proactive, Marketing Research, Client Relationships, Developing Creative Standards, Productivity

Education

  • Seneca College of Applied Arts and Technology
    Digital media arts, Graphic Design
    2004 - 2007

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