Marketing Attribution and Analytics Manager

• Jul 2021 - Present

Hyperscience modernizes mission-critical processes and operations for Global 2000 organizations and governments. Since 2014, Hyperscience’s automation technology has helped data-centric companies parse through vast amounts of unstructured inputs and raw information to get to swifter and smarter business outcomes. Through the Hyperscience Platform, enterprises are empowered to transform their operations, and drive operational efficiency as well as human productivity by fully unlocking the power… Show more Hyperscience modernizes mission-critical processes and operations for Global 2000 organizations and governments. Since 2014, Hyperscience’s automation technology has helped data-centric companies parse through vast amounts of unstructured inputs and raw information to get to swifter and smarter business outcomes. Through the Hyperscience Platform, enterprises are empowered to transform their operations, and drive operational efficiency as well as human productivity by fully unlocking the power of their data. Show less Hyperscience modernizes mission-critical processes and operations for Global 2000 organizations and governments. Since 2014, Hyperscience’s automation technology has helped data-centric companies parse through vast amounts of unstructured inputs and raw information to get to swifter and smarter business outcomes. Through the Hyperscience Platform, enterprises are empowered to transform their operations, and drive operational efficiency as well as human productivity by fully unlocking the power… Show more Hyperscience modernizes mission-critical processes and operations for Global 2000 organizations and governments. Since 2014, Hyperscience’s automation technology has helped data-centric companies parse through vast amounts of unstructured inputs and raw information to get to swifter and smarter business outcomes. Through the Hyperscience Platform, enterprises are empowered to transform their operations, and drive operational efficiency as well as human productivity by fully unlocking the power of their data. Show less

Senior Marketing Analyst

• May 2021 - Jul 2021

Marketing Analyst

• Jun 2019 - May 2021

Hired with the purpose of supporting the marketing function to better understand the data they were generating and push a data driven decision culture. - Recommended, implemented and owned the development of a self service analytics/reporting platform powered by Tableau & BigQuery. - Implemented BigQuery data warehouse to create automated processes for integrating siloed data. - Worked with business leaders to develop the core KPIs that were to be used to measure the… Show more Hired with the purpose of supporting the marketing function to better understand the data they were generating and push a data driven decision culture. - Recommended, implemented and owned the development of a self service analytics/reporting platform powered by Tableau & BigQuery. - Implemented BigQuery data warehouse to create automated processes for integrating siloed data. - Worked with business leaders to develop the core KPIs that were to be used to measure the success/performance of the entire business. - Analysed the performance of on-going nurture campaigns to establish the impact on marketing funnel velocity/outcomes. - Supported marketing attribution process improvements to ensure accurate marketing ROI analysis.

Marketing Operations Executive

• Nov 2017 - Jun 2019

Part of a small marketing operations team (two) that helped implement a data driven marketing strategy. - Creation and presentation of dashboards/reports for Marketing team using Spotfire BI Software - Supported the campaign teams acquisition channel optimisation with data driven recommendations - Implementation of a GDPR compliant preference centre for email marketing - Implementation of a lead scoring system Part of a small marketing operations team (two) that helped implement a data driven marketing strategy. - Creation and presentation of dashboards/reports for Marketing team using Spotfire BI Software - Supported the campaign teams acquisition channel optimisation with data driven recommendations - Implementation of a GDPR compliant preference centre for email marketing - Implementation of a lead scoring system

Marketing Assistant - Placement Student

• Jul 2015 - Jul 2016

I have now completed a marketing placement within Dawsonrentals, temperature control solutions division. This is a fast paced B2B environment with tight competition and a focused target audience. I was responsible for: - Website Updates - Managing several social media accounts - Creating advertisements - Organising Events - Supporting Sales Team with Promotion Material - Creating Brochures/leaflets - Lead Generation - Brand Development I have now completed a marketing placement within Dawsonrentals, temperature control solutions division. This is a fast paced B2B environment with tight competition and a focused target audience. I was responsible for: - Website Updates - Managing several social media accounts - Creating advertisements - Organising Events - Supporting Sales Team with Promotion Material - Creating Brochures/leaflets - Lead Generation - Brand Development

Intern

• May 2014 - Jun 2014

This was a two week intern at the London Office of Ogilvy and Mather. This was a great experience of learning the politics of an office environment as well as working with some of the best people in the advertising industry. I worked with a group of interns on projects such as campaigns for Coca Cola and Ogilvy's own in-house brands. This was a two week intern at the London Office of Ogilvy and Mather. This was a great experience of learning the politics of an office environment as well as working with some of the best people in the advertising industry. I worked with a group of interns on projects such as campaigns for Coca Cola and Ogilvy's own in-house brands.