Experience

Teladoc Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Vice President, Strategic Client & Segment Growth

  • Nov 2022 - Present

• Vice President, Marketing Operations & Automation

  • Jan 2021 - Jan 2023

• Vice President, Digital Acquisition & Experience

  • Apr 2020 - Mar 2021



Stonewall Community Foundation

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Board Member

  • May 2019 - Dec 2022



PayPal

• United States
• Software Development
• 700 & Above Employee

• Director, Consumer Engagement

  • Nov 2016 - Mar 2020

  Lead customer lifecycle and engagement marketing for PayPal Credit and cobrand card products. • Develop the customer usage and retention strategy with a focus on optimizing merchant offer campaigns, launching new spend incentive and promotional APR offers across digital channels. Reduced churn by 16%, increased reactivation rate by 45%, and drove double-digit spend growth annually. • Develop Early Engagement strategies to onboard and educate new customers across digital channels.… Show more Lead customer lifecycle and engagement marketing for PayPal Credit and cobrand card products. • Develop the customer usage and retention strategy with a focus on optimizing merchant offer campaigns, launching new spend incentive and promotional APR offers across digital channels. Reduced churn by 16%, increased reactivation rate by 45%, and drove double-digit spend growth annually. • Develop Early Engagement strategies to onboard and educate new customers across digital channels. Launched new mobile-optimized email triggers for all credit products, increasing spend activation rates by 300-500 bps. • Led the marketing work stream to launch a new partnership with Synchrony Financial. Developed and executed the digital go-to-market strategy to inform customers of all product, legal and servicing changes. Ensured that all backend marketing processes would continue to work seamlessly post conversion. Show less Lead customer lifecycle and engagement marketing for PayPal Credit and cobrand card products. • Develop the customer usage and retention strategy with a focus on optimizing merchant offer campaigns, launching new spend incentive and promotional APR offers across digital channels. Reduced churn by 16%, increased reactivation rate by 45%, and drove double-digit spend growth annually. • Develop Early Engagement strategies to onboard and educate new customers across digital channels.… Show more Lead customer lifecycle and engagement marketing for PayPal Credit and cobrand card products. • Develop the customer usage and retention strategy with a focus on optimizing merchant offer campaigns, launching new spend incentive and promotional APR offers across digital channels. Reduced churn by 16%, increased reactivation rate by 45%, and drove double-digit spend growth annually. • Develop Early Engagement strategies to onboard and educate new customers across digital channels. Launched new mobile-optimized email triggers for all credit products, increasing spend activation rates by 300-500 bps. • Led the marketing work stream to launch a new partnership with Synchrony Financial. Developed and executed the digital go-to-market strategy to inform customers of all product, legal and servicing changes. Ensured that all backend marketing processes would continue to work seamlessly post conversion. Show less



American Express

• United States
• Financial Services
• 700 & Above Employee

• Vice President, Loyalty & Analytics

  • Sep 2013 - Mar 2016

  Led loyalty and analytics for the Serve & Bluebird reloadable prepaid card products. • Developed the customer lifecycle marketing strategy from the ground up including Early Engagement, Loyalty and Retention across digital and offline channels. Drove a 2X increase in average spend/account and reduced churn by 100 bps. • Led the Analytics team in providing analysis and insights of marketing programs, product usage and online behaviors. Utilized insights to drive segmentation, messaging… Show more Led loyalty and analytics for the Serve & Bluebird reloadable prepaid card products. • Developed the customer lifecycle marketing strategy from the ground up including Early Engagement, Loyalty and Retention across digital and offline channels. Drove a 2X increase in average spend/account and reduced churn by 100 bps. • Led the Analytics team in providing analysis and insights of marketing programs, product usage and online behaviors. Utilized insights to drive segmentation, messaging, customer UX and product enhancements. • Partnered with Product team to improve and enhance product features and positioning to drive increased customer engagement. • Collaborated across Acquisition, Product, Technology, Customer Service, Portfolio Management, Finance, GCO, Compliance, Privacy, and external agencies & partners. Managed a team of 16. • 2015 Pinnacle Top Achiever Excellence Award recipient Show less Led loyalty and analytics for the Serve & Bluebird reloadable prepaid card products. • Developed the customer lifecycle marketing strategy from the ground up including Early Engagement, Loyalty and Retention across digital and offline channels. Drove a 2X increase in average spend/account and reduced churn by 100 bps. • Led the Analytics team in providing analysis and insights of marketing programs, product usage and online behaviors. Utilized insights to drive segmentation, messaging… Show more Led loyalty and analytics for the Serve & Bluebird reloadable prepaid card products. • Developed the customer lifecycle marketing strategy from the ground up including Early Engagement, Loyalty and Retention across digital and offline channels. Drove a 2X increase in average spend/account and reduced churn by 100 bps. • Led the Analytics team in providing analysis and insights of marketing programs, product usage and online behaviors. Utilized insights to drive segmentation, messaging, customer UX and product enhancements. • Partnered with Product team to improve and enhance product features and positioning to drive increased customer engagement. • Collaborated across Acquisition, Product, Technology, Customer Service, Portfolio Management, Finance, GCO, Compliance, Privacy, and external agencies & partners. Managed a team of 16. • 2015 Pinnacle Top Achiever Excellence Award recipient Show less



vente-privee USA

• United States
• Manufacturing
• 1 - 100 Employee

• Director, Consumer Marketing

  • Jan 2011 - Jun 2013

  Led consumer marketing for vente-privee USA, a joint venture of American Express and vente-privee.com, the European leader in online flash sales. Key member of go-to market team to launch vente-privee USA in November 2011. • Developed the marketing launch strategy including segmentation, brand and creative development, and acquisition channel strategy across paid, owned, and earned digital channels. Conducted agency selection and partnered across American Express to fully leverage owned… Show more Led consumer marketing for vente-privee USA, a joint venture of American Express and vente-privee.com, the European leader in online flash sales. Key member of go-to market team to launch vente-privee USA in November 2011. • Developed the marketing launch strategy including segmentation, brand and creative development, and acquisition channel strategy across paid, owned, and earned digital channels. Conducted agency selection and partnered across American Express to fully leverage owned channels and assets. Drove 775K members since launch. • Developed and executed lifecycle and usage campaigns through self-serve Responsys platform to drive site traffic and sales while maintaining deliverability rates of 99%+ and opt-out rates of 0.10%-0.15%. Show less Led consumer marketing for vente-privee USA, a joint venture of American Express and vente-privee.com, the European leader in online flash sales. Key member of go-to market team to launch vente-privee USA in November 2011. • Developed the marketing launch strategy including segmentation, brand and creative development, and acquisition channel strategy across paid, owned, and earned digital channels. Conducted agency selection and partnered across American Express to fully leverage owned… Show more Led consumer marketing for vente-privee USA, a joint venture of American Express and vente-privee.com, the European leader in online flash sales. Key member of go-to market team to launch vente-privee USA in November 2011. • Developed the marketing launch strategy including segmentation, brand and creative development, and acquisition channel strategy across paid, owned, and earned digital channels. Conducted agency selection and partnered across American Express to fully leverage owned channels and assets. Drove 775K members since launch. • Developed and executed lifecycle and usage campaigns through self-serve Responsys platform to drive site traffic and sales while maintaining deliverability rates of 99%+ and opt-out rates of 0.10%-0.15%. Show less



ShermansTravel

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Vice President, Marketing

  • Sep 2009 - Feb 2010

  Led marketing strategy and execution for ShermansTravel Media. • Drove traffic to the ShermansTravel website through SEM and SEO, and oversaw online display advertising to acquire email newsletter subscribers. Brought SEM in-house. Increased Revenue/Visit by 25% by driving better quality traffic and improving monetization of the site experience. • Realigned and grew marketing team to 5 employees to ensure appropriate focus of key strategic priorities. • Managed and optimized the… Show more Led marketing strategy and execution for ShermansTravel Media. • Drove traffic to the ShermansTravel website through SEM and SEO, and oversaw online display advertising to acquire email newsletter subscribers. Brought SEM in-house. Increased Revenue/Visit by 25% by driving better quality traffic and improving monetization of the site experience. • Realigned and grew marketing team to 5 employees to ensure appropriate focus of key strategic priorities. • Managed and optimized the syndicated travel deals network, and partnered with the Technology team to improve site usability and engagement. Show less Led marketing strategy and execution for ShermansTravel Media. • Drove traffic to the ShermansTravel website through SEM and SEO, and oversaw online display advertising to acquire email newsletter subscribers. Brought SEM in-house. Increased Revenue/Visit by 25% by driving better quality traffic and improving monetization of the site experience. • Realigned and grew marketing team to 5 employees to ensure appropriate focus of key strategic priorities. • Managed and optimized the… Show more Led marketing strategy and execution for ShermansTravel Media. • Drove traffic to the ShermansTravel website through SEM and SEO, and oversaw online display advertising to acquire email newsletter subscribers. Brought SEM in-house. Increased Revenue/Visit by 25% by driving better quality traffic and improving monetization of the site experience. • Realigned and grew marketing team to 5 employees to ensure appropriate focus of key strategic priorities. • Managed and optimized the syndicated travel deals network, and partnered with the Technology team to improve site usability and engagement. Show less



American Express

• United States
• Financial Services
• 700 & Above Employee

• Director, Online Marketing & Business Analysis, Consumer Travel Network

  • Aug 2007 - Aug 2009

  Developed the digital marketing strategy for the American Express Travel website to drive sales of multiple travel products and enhance Cardmember loyalty. Managed several partner relationships in executing marketing initiatives. • Grew 2008 marketing sales by 25% to $164MM with only an 8% increase in budget ($6MM) through a strong focus on product mix, channel optimization, and continuous test-and-learn. Grew corresponding revenues by 27%. • Conducted a comprehensive product… Show more Developed the digital marketing strategy for the American Express Travel website to drive sales of multiple travel products and enhance Cardmember loyalty. Managed several partner relationships in executing marketing initiatives. • Grew 2008 marketing sales by 25% to $164MM with only an 8% increase in budget ($6MM) through a strong focus on product mix, channel optimization, and continuous test-and-learn. Grew corresponding revenues by 27%. • Conducted a comprehensive product optimization review in the paid search channel, resulting in a 33% increase in sales & revenue while improving cost efficiency by 25%. • Refined the product mix and segmentation strategy in the email channel to drive 22% sales growth and 30% revenue growth while maintaining opt-out rates. • Managed, coached, and developed a team of 5 employees.

• Director, Cobrand Card Acquisition

  • Mar 2005 - Aug 2007

  Led acquisition marketing for the JetBlue, Hilton, & Starwood Card. Developed the overall acquisition strategy, managed an $11MM budget, and collaborated with channel managers, cobrand loyalty partners, and creative agencies to drive the profitable acquisition of new cards. • Launched the new JetBlue Card across all acquisition channels in July 2005. • Grew 2007 JetBlue Card acquisition by 27% YOY. Formulated an offer strategy that included a free flight certificate in the email… Show more Led acquisition marketing for the JetBlue, Hilton, & Starwood Card. Developed the overall acquisition strategy, managed an $11MM budget, and collaborated with channel managers, cobrand loyalty partners, and creative agencies to drive the profitable acquisition of new cards. • Launched the new JetBlue Card across all acquisition channels in July 2005. • Grew 2007 JetBlue Card acquisition by 27% YOY. Formulated an offer strategy that included a free flight certificate in the email channel resulting in a 50% lift in response with no cost to American Express. • Developed strategies to drive card acquisition through cost-effective cobrand partner channels. Integrated Starwood Card acquisition messaging into the Starwood Vacation Ownership sales process, growing sales in the channel by 134% YOY while increasing the Starwood cobrand channel mix from 26% to 37%. Shifted the JetBlue cobrand channel mix from 57% to 75% through a focus on jetblue.com and JetBlue phone reservations. • Managed, coached, and developed a team of 5 employees, resulting in one employee’s promotion to Director.

• Senior Manager, Delta SkyMiles Credit Card Acquisition

  • Jul 2003 - Mar 2005

  Drove new card acquisition for the Delta SkyMiles Credit Card in the direct mail channel. • Grew 2004 Cards acquired by 4% YOY, and generated over one-third of new cards acquired annually. • Designed and developed several new direct mail packages that lifted response rates by as much as 54%. Managed the agency relationship (Digitas) for the direct mail channel. • 2004 Consumer and Small Business Services Champions Award recipient

• Senior Manager, Brand Building & Measurement

  • Jun 2002 - Jul 2003

  Led brand-building initiatives to existing Cardmembers for the new OPEN: The Small Business Network brand • Developed and executed a comprehensive below-the-line brand-building strategy to address gaps in awareness and comprehension of the OPEN Network among Cardmembers. Created metrics to measure progress against awareness & comprehension goals as well as to determine any changes in Cardmember profitability.



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Consultant

  • 2000 - 2002

  Provided strategy consulting to a wide-range of clients from small-cap to Fortune 50 companies. • Healthcare: Assessed the growth potential for an acquired portfolio of diagnostic radiopharmaceuticals for a $20B pharmaceutical company. Assessment revealed additional growth in cardiovascular diagnostics and little or no growth in oncology and neurology applications. • Telecom: Developed a prepay wireless strategy for a national wireless carrier. Discovered two customer segments for… Show more Provided strategy consulting to a wide-range of clients from small-cap to Fortune 50 companies. • Healthcare: Assessed the growth potential for an acquired portfolio of diagnostic radiopharmaceuticals for a $20B pharmaceutical company. Assessment revealed additional growth in cardiovascular diagnostics and little or no growth in oncology and neurology applications. • Telecom: Developed a prepay wireless strategy for a national wireless carrier. Discovered two customer segments for future growth, and recommended product and sales process changes to target these segments. Forecasted market growth through financial model. Leveraged lessons from the domestic and European wireless market. • Consumer Products: Identified the drivers of a slowdown in a client’s snack food category. Demonstrated that competitor price cuts, Y2K stockpiling, and reductions in the client’s own advertising contributed to the decline. Show less Provided strategy consulting to a wide-range of clients from small-cap to Fortune 50 companies. • Healthcare: Assessed the growth potential for an acquired portfolio of diagnostic radiopharmaceuticals for a $20B pharmaceutical company. Assessment revealed additional growth in cardiovascular diagnostics and little or no growth in oncology and neurology applications. • Telecom: Developed a prepay wireless strategy for a national wireless carrier. Discovered two customer segments for… Show more Provided strategy consulting to a wide-range of clients from small-cap to Fortune 50 companies. • Healthcare: Assessed the growth potential for an acquired portfolio of diagnostic radiopharmaceuticals for a $20B pharmaceutical company. Assessment revealed additional growth in cardiovascular diagnostics and little or no growth in oncology and neurology applications. • Telecom: Developed a prepay wireless strategy for a national wireless carrier. Discovered two customer segments for future growth, and recommended product and sales process changes to target these segments. Forecasted market growth through financial model. Leveraged lessons from the domestic and European wireless market. • Consumer Products: Identified the drivers of a slowdown in a client’s snack food category. Demonstrated that competitor price cuts, Y2K stockpiling, and reductions in the client’s own advertising contributed to the decline. Show less



Household Credit Services

• Financial Services
• 1 - 100 Employee

• Senior Marketing Analyst

  • Sep 1996 - Jul 1998

  Developed and executed multiple loyalty communication campaigns for several cobrand card products. • Led a 12-member cross-functional team to reduce contingent liability by $50 million for the Ameritech Complete Card. Developed the direct mail strategy to communicate fee increases and account closures for 600,000 customers. • Generated over $200 million in receivables by designing and implementing balance transfer direct mail programs for The GM Card. Formulated risk-based customer… Show more Developed and executed multiple loyalty communication campaigns for several cobrand card products. • Led a 12-member cross-functional team to reduce contingent liability by $50 million for the Ameritech Complete Card. Developed the direct mail strategy to communicate fee increases and account closures for 600,000 customers. • Generated over $200 million in receivables by designing and implementing balance transfer direct mail programs for The GM Card. Formulated risk-based customer selection criteria and pricing options. Show less Developed and executed multiple loyalty communication campaigns for several cobrand card products. • Led a 12-member cross-functional team to reduce contingent liability by $50 million for the Ameritech Complete Card. Developed the direct mail strategy to communicate fee increases and account closures for 600,000 customers. • Generated over $200 million in receivables by designing and implementing balance transfer direct mail programs for The GM Card. Formulated risk-based customer… Show more Developed and executed multiple loyalty communication campaigns for several cobrand card products. • Led a 12-member cross-functional team to reduce contingent liability by $50 million for the Ameritech Complete Card. Developed the direct mail strategy to communicate fee increases and account closures for 600,000 customers. • Generated over $200 million in receivables by designing and implementing balance transfer direct mail programs for The GM Card. Formulated risk-based customer selection criteria and pricing options. Show less



Mellon Bank

• Assistant Product Manager, American Automobile Association (AAA) Credit Card Portfolio

  • Jun 1995 - Jul 1996

  Assisted in the management of the AAA card portfolio including acquisition and loyalty marketing. • Analyzed multiple direct mail and telemarketing programs to determine most effective acquisition strategies. Learned basic SAS programming skills to gain access to campaign data for analysis. • Managed relationships with 50 AAA clubs and AAA National Headquarters. Communicated program results and facilitated the resolution of any customer service issues with AAA members

• Commercial Mortgage Loan Administrator, Real Estate Finance Department

  • Aug 1993 - Jun 1995

  Handled the administration of a $150 million portfolio of commercial real estate loans.