Christopher Clegg
President | Research Director at Portland Marketing Analytics, LLC- Claim this Profile
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Bio
Mike Nickerson
Chris is a valuable partner in the ongoing battle to provide better strategic planning, data and analytics to our clients. Chris is an honest broker who will provide smart, honest guidance to help you better serve your clients and manage marketing outcomes. He seems to always be available, really, always and he always seems to have the answers. I've enjoyed working with Chris and look forward to our next opportunity to partner.
Victor Mastroianni, MBA
I have worked with Chris over the past 7 years while I was with two different marketing agencies. His analysis justified our work. In marketing, experiential activation often requires a level of justification to ensure effectiveness. It's a tangible product, one that organizations are often skeptical to fund or are unlikely to accurately measure. His work to disseminate these programs, through development of targeted survey of cases and controls, provided valid insights and new perspectives about the results of our efforts - always.
Mercedita Roxas-Murray
One of the most important things in our industry is to validate results for our clients and Chris has been integral in our ability to do that. Chris is insightful about research approaches, expert about analytics and always delivers on time. In the pursuit of ensuring that everything we do is on target and on point, Chris provides guidance that is valuable. He is always looking at ways to improve the data we gather and the intelligence it provides. Chris has been and continues to be a valued partner.
Mike Nickerson
Chris is a valuable partner in the ongoing battle to provide better strategic planning, data and analytics to our clients. Chris is an honest broker who will provide smart, honest guidance to help you better serve your clients and manage marketing outcomes. He seems to always be available, really, always and he always seems to have the answers. I've enjoyed working with Chris and look forward to our next opportunity to partner.
Victor Mastroianni, MBA
I have worked with Chris over the past 7 years while I was with two different marketing agencies. His analysis justified our work. In marketing, experiential activation often requires a level of justification to ensure effectiveness. It's a tangible product, one that organizations are often skeptical to fund or are unlikely to accurately measure. His work to disseminate these programs, through development of targeted survey of cases and controls, provided valid insights and new perspectives about the results of our efforts - always.
Mercedita Roxas-Murray
One of the most important things in our industry is to validate results for our clients and Chris has been integral in our ability to do that. Chris is insightful about research approaches, expert about analytics and always delivers on time. In the pursuit of ensuring that everything we do is on target and on point, Chris provides guidance that is valuable. He is always looking at ways to improve the data we gather and the intelligence it provides. Chris has been and continues to be a valued partner.
Mike Nickerson
Chris is a valuable partner in the ongoing battle to provide better strategic planning, data and analytics to our clients. Chris is an honest broker who will provide smart, honest guidance to help you better serve your clients and manage marketing outcomes. He seems to always be available, really, always and he always seems to have the answers. I've enjoyed working with Chris and look forward to our next opportunity to partner.
Victor Mastroianni, MBA
I have worked with Chris over the past 7 years while I was with two different marketing agencies. His analysis justified our work. In marketing, experiential activation often requires a level of justification to ensure effectiveness. It's a tangible product, one that organizations are often skeptical to fund or are unlikely to accurately measure. His work to disseminate these programs, through development of targeted survey of cases and controls, provided valid insights and new perspectives about the results of our efforts - always.
Mercedita Roxas-Murray
One of the most important things in our industry is to validate results for our clients and Chris has been integral in our ability to do that. Chris is insightful about research approaches, expert about analytics and always delivers on time. In the pursuit of ensuring that everything we do is on target and on point, Chris provides guidance that is valuable. He is always looking at ways to improve the data we gather and the intelligence it provides. Chris has been and continues to be a valued partner.
Mike Nickerson
Chris is a valuable partner in the ongoing battle to provide better strategic planning, data and analytics to our clients. Chris is an honest broker who will provide smart, honest guidance to help you better serve your clients and manage marketing outcomes. He seems to always be available, really, always and he always seems to have the answers. I've enjoyed working with Chris and look forward to our next opportunity to partner.
Victor Mastroianni, MBA
I have worked with Chris over the past 7 years while I was with two different marketing agencies. His analysis justified our work. In marketing, experiential activation often requires a level of justification to ensure effectiveness. It's a tangible product, one that organizations are often skeptical to fund or are unlikely to accurately measure. His work to disseminate these programs, through development of targeted survey of cases and controls, provided valid insights and new perspectives about the results of our efforts - always.
Mercedita Roxas-Murray
One of the most important things in our industry is to validate results for our clients and Chris has been integral in our ability to do that. Chris is insightful about research approaches, expert about analytics and always delivers on time. In the pursuit of ensuring that everything we do is on target and on point, Chris provides guidance that is valuable. He is always looking at ways to improve the data we gather and the intelligence it provides. Chris has been and continues to be a valued partner.
Experience
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Portland Marketing Analytics, LLC
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United States
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Market Research
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1 - 100 Employee
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President | Research Director
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Dec 2009 - Present
Our mission is to use data to make marketing better. We strive to elevate marketing to an art form through data science. We do this because we value a world where data is demystified, and truth drives good decisions made by critical thinkers. Our mission is to use data to make marketing better. We strive to elevate marketing to an art form through data science. We do this because we value a world where data is demystified, and truth drives good decisions made by critical thinkers.
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Creater and Host
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Jul 2019 - Present
PodCo Media Networks is a business podcast network comprised of leading podcasts, including Demystifying Data. As the host of Demystifying Data, I produce podcasts that deconstruct the tools and techniques marketers need to make data more actionable. PodCo Media Networks is a business podcast network comprised of leading podcasts, including Demystifying Data. As the host of Demystifying Data, I produce podcasts that deconstruct the tools and techniques marketers need to make data more actionable.
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Pierce Promotions & Event Management
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United States
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Events Services
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Vice President | Metrics & Analysis
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Dec 2005 - Dec 2009
At Piece I had the pleasure of leading the Metrics & Analysis Group; a team of amazing professionals who make Pierce the true industry thought leader in how to analyze and illustrate the impact of experiential marketing. At Piece I had the pleasure of leading the Metrics & Analysis Group; a team of amazing professionals who make Pierce the true industry thought leader in how to analyze and illustrate the impact of experiential marketing.
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Senior Research Manger
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Dec 2003 - Dec 2005
Portland Research Group (PRG) acquired a company I owned in 2003. A part of this acquisition include my employment with PRG for two years with a focus on transitioning Client relationships, developing PRG's marketing strategy, and generating new business. In this role I was able to transition and grow all existing Client relationships, help re-launch the PRG brand, and expand their Client base and related revenue significantly. Portland Research Group (PRG) acquired a company I owned in 2003. A part of this acquisition include my employment with PRG for two years with a focus on transitioning Client relationships, developing PRG's marketing strategy, and generating new business. In this role I was able to transition and grow all existing Client relationships, help re-launch the PRG brand, and expand their Client base and related revenue significantly.
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Co-Founder/ President
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May 2001 - Dec 2003
Co-founder of Clegg Dillon Research, LLP (CDR) which later transitioned to Lumen Research Associates, LLC before it was acquired by Portland Research Group. CDR and then Lumen was a general market research services company with a focus on Fortune 500 customer satisfaction/ loyalty research and telecommunications. I co-led the launch of the initial entity and then acquired full ownership before the successful sale of the business. Co-founder of Clegg Dillon Research, LLP (CDR) which later transitioned to Lumen Research Associates, LLC before it was acquired by Portland Research Group. CDR and then Lumen was a general market research services company with a focus on Fortune 500 customer satisfaction/ loyalty research and telecommunications. I co-led the launch of the initial entity and then acquired full ownership before the successful sale of the business.
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Head of Operations/ Measurement
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May 1997 - May 2001
Managed European Research Operations Managed European Research Operations
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General Manager
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Mar 1995 - May 1997
General manager and lead researcher for a non-profit telephone research group. General manager and lead researcher for a non-profit telephone research group.
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Education
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1994 - 2000
George Mason University
M.A., Sociology -
1990 - 1994
University of Maine
B.A., Sociology -
1988 - 1990
Bonny Eagle High School
Community
