Experience

Bastion US

• United States
• Marketing Services
• 1 - 100 Employee

• Chief Executive Officer

  • May 2022 - Present

  Orange County, California, United States



IMW Agency

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Dec 2019 - Present

  3190 Airport Loop Dr. Bldg K-1 Costa Mesa, 9262

• VP Strategy & Analytics

  • Aug 2013 - Jul 2022

  Orange County, California Area Marketing Analytics & Data Management Planning, optimizing, implementing and analyzing natural search engine (SEO) activities. Developed formal frameworks and methodologies for approaching both analytic and SEO analysis Search Engine Marketing management, strategy, and optimization Strategic Planning Online Media Planning Social Media ideation, strategy, and planning



INK

• United States
• Advertising Services
• 1 - 100 Employee

• Interactive Group Director

  • Jun 2011 - Aug 2013

  Web Analytics Planning, optimizing, implementing and analyzing natural search engine (SEO) activities. Developed formal frameworks and methodologies for approaching both analytic and SEO analysis Search Engine Marketing management, strategy, and optimization Online Media Buying and Planning Social Media ideation, strategy, and planning



Mazda North American Operations

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Manager, Online and Social Media

  • Jun 2010 - Jun 2011

  Managed digital media and creative elements for all online & mobile campaigns Lead the creation, execution, and strategy behind mobile (application & web) strategies Headed the development and ongoing strategy for social media campaigns and online reputation management Managed enthusiast communications for over 400 enthusiast clubs Drove certified pre-owned (CPO) integration throughout MazdaUSA and online media



Deutsch Inc

• Interactive Account Executive

  • Dec 2009 - Jun 2010

  Managed digital media and creative elements for all online & mobile campaigns Lead the creation, execution, and strategy behind mobile (application & web) strategies Headed the development and ongoing strategy for tier II campaigns and online reputation management



Doner

• United States
• Advertising Services
• 300 - 400 Employee

• Interactive Account Manager

  • Jul 2008 - Dec 2009

  Newport Beach, CA The Interactive Account Manager at Doner was responsible for managing all digital touch points for their clients. A normal day's events would entail preparing and presenting the analysis of previous and on-going campaigns as well as the creation and coordination of new campaigns and their accompanying strategy. Main Clients: Mazda North America, Mazda Canada, Roy's Hawaiian Fusion Cuisine, Jacuzzi Brands, & Experian Brands



Dentsu Next

• Interactive Account Executive

  • Jan 2008 - Jul 2008

  Brea, CA The Interactive Account Executive role at Dentsu Next managed day-to-day client interactions and expectations around all things digital. The normal day's activities included forming and proposing new online initiatives as well as the ongoing reporting, optimization, and coordination for all forms of digital media. Main Clients: Suzuki Automotive, The NewYorker Hotel, & Sharp Electronics



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate, Search Engine Marketing

  • Jun 2006 - Dec 2007

  The SEM Associate role at Carat worked closely with the major search engines at the time such as Google, Yahoo, MSN, Ask & AOL to launch new campaigns. Once campaigns were launched, the Associate's focus was turned to ongoing optimization of all accounts using key performance indicators. Main Clients: Adidas Golf, Napster, Hyundai, Kia, Luxury Link, Tourism Australia, Jenny Craig, & West Marine



IMW Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Associate

  • Jul 2003 - Jan 2006

  Irvine, CA The Account Associate position at Integrated MarketingWorks was responsible for supporting senior account executives write copy, manage image databases, design PowerPoint presentation templates, and run presentations for major clients. In addition to the presentation work, daily activities also included writing press releases and preparing mailings for clients.