Experience

World Challenge, Inc.

• United States
• Religious Institutions
• 1 - 100 Employee

• Creative Manager

  • May 2023 - Present

  The Creative Coordinator is an important part of the Marketing and Communications team. This role is responsible for a wide variety of project management, creative and administrative support designed to greatly enhance the team’s capabilities. It is a significant and key position within the department that will greatly contribute to the ministry’s overall success.

• Video Producer/Content Manager

  • Mar 2022 - May 2023

  • Managing a team of on-site and remote audio/video creatives through effective communication, delegation and support, ensuring that projects are done with excellence and delivered on schedule.• Supervising the production of serial audio/video projects by maintaining recording schedules, quality checking deliverables, and publishing content to distribution channels, resulting in the delivery of on-time, high-quality content.• Streamlined the management of several creative projects by developing Asana project templates in Microsoft Excel that sped up project creation time, improved progress tracking, and facilitated better team collaboration.• Created a system for tracking website traffic sources using UTM parameters and short URLs, helping the marketing team know which campaign calls-to-action were generating the best click-throughs.• Growing our constituent following by working with a third-party vendor to develop a promotional campaign schedule that leverages their network following to bring in hundreds of new names and emails each month. Show less

• Content and Creative Media Manager

  • Feb 2019 - Mar 2022

  • Tracked performance metrics for several audio/video projects across multiple platforms, compiling and visualizing the results in AirTable, helping executive leadership make more informed decisions.• Spearheaded the implementation of a digital asset management system by working with an IT vendor to meet with internal stakeholders, research possible software solutions, and roll out the new system which allowed 50 years of poorly organized content to be more accessible and searchable.• Collaborated with leadership and contracted voice talent to produce an annual audiobook that was used as an email opt-in resource to grow our constituent base.• Migrated the organization’s podcasts to a growth-oriented hosting platform which cut costs, improved user experience, and enabled them to reach new listeners. Show less

• Social Media Manager

  • Jun 2016 - Feb 2019

  • Managed a small social media team by selecting and reviewing content, creating graphics, and generating a content calendar that optimized engagement and grew our following. • Summarized long form text and video content into succinct and engaging social media posts.Interacted with social media followers by responding to comments and messages, which fostered relationships and built brand trust.• Coordinated the successful launch of a new sub-brand using TeamGantt to schedule work assignments and facilitate effective interdepartmental collaboration and communication.• Monitored brand-relevant keywords using SproutSocial to engage new audiences and increase brand awareness. Show less



The Springs Church

• United States
• Religious Institutions
• 1 - 100 Employee

• Creative Director

  • Apr 2009 - Jun 2016

  • Multiplied the church’s creative team from two to fourteen staff members and interns by hiring graphic designers, videographers and web designers, which increased production capacity. • Lead weekly team meetings that strengthened comradery and kept the team aligned on project priorities. • Facilitated effective communication of church events, outreaches and ministries via church bulletins, large format print displays, digital displays, local newspapers, billboards and bus stop ads which resulted in greater event attendance and citywide brand awareness. • Implemented new processes and software solutions that improved project tracking, enhanced collaboration, and aided communication. • Tracked department expenses and budget using Microsoft Excel and operated at a surplus. Show less



World Challenge, Inc.

• United States
• Religious Institutions
• 1 - 100 Employee

• Creative Director

  • Mar 2004 - Apr 2009

  • Grew the creative team from a single web designer to also include a video editor, web developer and graphic designer, multiplying the ministry’s creative capacity. • Giving oversight to all web, print, video and social media projects ensuring that objectives were fulfilled, timelines were kept, deliverables were created with excellence, and stakeholder expectations were met. • Introduced the organization to streaming video by securing a contract with a CDN provider, enriching the online experience. Show less