Experience

Kenn-Feld Group

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Senior Content Developer & Digital Marketing Strategist at Kenn-Feld Group

  • Jul 2020 - Present

• Content Developer & Digital Strategist at Kenn-Feld Group

  • Mar 2019 - Jul 2020



Geometry Global

• United States
• Advertising Services
• 300 - 400 Employee

• Account Executive

  • Jul 2018 - Feb 2019

• Field Marketing Manager

  • Oct 2016 - Jul 2018

  Responsible for planning, executing, and managing a combined $1.5 million advertising budget for 70 John Deere dealerships across 17 states• Serve as direct client contact to advise marketing tactics for each individual dealerships’ needs• Provide customized marketing solutions for television, radio, print, outdoor, direct mail, digital, and social media• Ensure all advertising creative and media recommendations meet corporate co-op guidelines, while maintaining dealers' individual brand messaging and business objectives• Provide dealers with reports and analysis for current marketing tactics and offer guidance on all corporate marketing programs and initiatives Show less

• Assistant Account Executive

  • Jan 2016 - Oct 2016

  Supported and organized four Field Marketing Managers’(FMMs) records; sent creative media for 92 John Deere Co-Op dealers• Responsible for sending radio and television traffic; aided in the development of print, outdoor, and digital display creative• Collaborated with media team to generate copy, design, and content strategies for dealers’ Facebook posts• Contributed to monthly prorated reports and analysis for John Deere Corporate• Assisted in the content management of John Deere corporate’s shopper website Show less



Omni Media Cleveland Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Sales and Marketing Coordinator

  • May 2014 - Jan 2016

  Updated company media kit using key market statistics and relevant media content; implemented company website redesign and manage current updates • Redesigned and launched company’s new website • Produce and distribute monthly business development e-blasts among new and existing clients • Revise and maintain demographics and statistics for Cleveland/Akron designated market area • Generate marketing collateral including capacity data sheets, promotional materials, and location listings • Coordinate sales meetings and provide administrative support to facilitate and foster client relationships Show less



GO2 Advertising

• United States
• Advertising Services

• Account Services Intern

  • Feb 2014 - May 2014

  Conducted audit of trade publications to create advertisement rate sheets for client • Prepared and maintained status reports, meeting reports and miscellaneous client communication • Participated in client conference calls and maintained agency project management database • Tracked and logged projects in client database Conducted audit of trade publications to create advertisement rate sheets for client • Prepared and maintained status reports, meeting reports and miscellaneous client communication • Participated in client conference calls and maintained agency project management database • Tracked and logged projects in client database