Experience

CONA Services

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Director Digital Insights & Analytics

  • Jul 2023 - Present

  Atlanta Metropolitan Area



Acadia

• Advertising Services
• 100 - 200 Employee

• Director - Marketing Analytics Strategy

  • Nov 2022 - May 2023

  Atlanta Metropolitan Area



HODINKEE, Inc.

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Senior Manager of Data Science

  • Aug 2019 - Nov 2022

  Greater Atlanta Area Digital Marketing | Marketing Analytics | Pricing Optimization | Database Design & Warehousing As Senior Manager of data science, I lead a team of 4 analysts who utilize analytics and data science techniques to measure and optimize digital marketing campaigns. I set pricing strategies, establish and refine my group’s vision as needed to achieve strategic business objectives, and outline ways to best allocate marketing funds and reduce costs per client acquisition. I also hire… Show more Digital Marketing | Marketing Analytics | Pricing Optimization | Database Design & Warehousing As Senior Manager of data science, I lead a team of 4 analysts who utilize analytics and data science techniques to measure and optimize digital marketing campaigns. I set pricing strategies, establish and refine my group’s vision as needed to achieve strategic business objectives, and outline ways to best allocate marketing funds and reduce costs per client acquisition. I also hire, mentor, and train team members; secure needed resources for my group; and optimize Hodinkee’s analytics capabilities by forging partnerships with the right software vendors. SELECT ACHIEVEMENTS: ► Implemented cost-effective, innovative email marketing campaign via HubSpot that accounts for 12% of total annual revenue—customized email ads for clients based on their browsing and purchasing patterns. ► Increased profitability by demonstrating the ability to make lower bids on used merchandise without significantly reducing purchase win rates. ► Optimized media analytics capabilities by creating a central repository where all customer data could be integrated and stored. ► Improved selection of products 10% and decreased product time on market 5% by developing and implementing an inventory optimization model to guide the allocation of capital to product segments. Show less



Gauss Analytics

• United States
• Information Services

• Principal

  • Sep 2017 - Dec 2021

  Greater Atlanta Area Pricing & Packaging | Marketing Analytics | Algorithms | P&L Management I started my own business to provide marketing and pricing services to clients. As a small consulting firm, I manage all aspects of running operations, setting strategy, and attracting customers. I also have complete responsibility for managing P&L. I have had the pleasure of working with multiple Fortune 500 companies. For example, I outlined a strategy for Hewlett Packard to transition to subscription-based… Show more Pricing & Packaging | Marketing Analytics | Algorithms | P&L Management I started my own business to provide marketing and pricing services to clients. As a small consulting firm, I manage all aspects of running operations, setting strategy, and attracting customers. I also have complete responsibility for managing P&L. I have had the pleasure of working with multiple Fortune 500 companies. For example, I outlined a strategy for Hewlett Packard to transition to subscription-based pricing for all laptop sales and created and implemented kit-based pricing for Caterpillar, in which 10-12 engine parts were bundled to increase sales. In addition, I created crude oil trading algorithms and developed analytic and pricing models for organizations in diverse industries ranging from sports to consumer technology. Show less



Inspire

• United States
• Restaurants
• 700 & Above Employee

• Head of Pricing/Revenue Management

  • Aug 2018 - Aug 2019

  Greater Atlanta Area Pricing Strategy | Analytics | Clustering/Segmentation Techniques My primary responsibilities in this role included leading corporate pricing initiatives for Arby’s and Buffalo Wild Wings and managing print mail and email marketing offers. SELECT ACHIEVEMENTS: ► Increased revenue 1.0%–1.5% by reducing the number of menus and improving pricing based on a segmentation model for Arby’s that grouped stores into optimal clusters on the basis of 50+ consumer and location… Show more Pricing Strategy | Analytics | Clustering/Segmentation Techniques My primary responsibilities in this role included leading corporate pricing initiatives for Arby’s and Buffalo Wild Wings and managing print mail and email marketing offers. SELECT ACHIEVEMENTS: ► Increased revenue 1.0%–1.5% by reducing the number of menus and improving pricing based on a segmentation model for Arby’s that grouped stores into optimal clusters on the basis of 50+ consumer and location attributes. ► Optimized beer program at Buffalo Wild Wings by implementing leader-follower pricing, increasing pricing transparency, and making better happy hour offers. Show less



Alaska

• Belgium
• Financial Services
• 100 - 200 Employee

• Sabbatical

  • Jul 2017 - Sep 2017

  Anchorage, Alaska Area Nature escape and plan phase for Gauss Analytics



Credigy

• United States
• Financial Services
• 200 - 300 Employee

• Portfolio Pricing/Valuation

  • Jul 2016 - Jul 2017

  Greater Atlanta Area Financial Data Modeling | Predictive Analytics I advised investors on which types of loans to target and the specific bids they should make when purchasing pools of loans. The company invested in a wide range of loan types, including (but not limited to) consumer loans, solar loans, mortgage loans, and auto loans. Collaborating with a talented team of analysts, I helped the company achieve high levels of profitability. Our work was more challenging than one might expect because… Show more Financial Data Modeling | Predictive Analytics I advised investors on which types of loans to target and the specific bids they should make when purchasing pools of loans. The company invested in a wide range of loan types, including (but not limited to) consumer loans, solar loans, mortgage loans, and auto loans. Collaborating with a talented team of analysts, I helped the company achieve high levels of profitability. Our work was more challenging than one might expect because we were in the middle of a 10-year bull market, and it’s easier to succeed in this line of work amid a more distressed economy. SELECT ACHIEVEMENTS: ► Valuated $1B+ in consumer loan portfolios using cutting-edge data analytics models. ► Assisted in generating millions of dollars in profitability by guiding loan purchases based on regression analyses and advanced clustering techniques. ► Outlined probabilities of pre-payments, late payments, and defaults for various types of loans using many predictor variables (e.g., zip codes). Show less



ADT

• United States
• Consumer Services
• 700 & Above Employee

• Pricing Manager

  • Oct 2012 - Jun 2016

  Miami/Fort Lauderdale Area Media Analytics | Marketing Campaign Evaluation | Pricing Strategy I managed a team that priced ADT’s products and subscription services for residential and small business customers. I also developed a process for performing media analytics and assessed media performance by measuring and analyzing sales and marketing campaign data. When I began working for ADT, they offered dozens of service plans to clients, which created a big learning curve for new sales professionals. I… Show more Media Analytics | Marketing Campaign Evaluation | Pricing Strategy I managed a team that priced ADT’s products and subscription services for residential and small business customers. I also developed a process for performing media analytics and assessed media performance by measuring and analyzing sales and marketing campaign data. When I began working for ADT, they offered dozens of service plans to clients, which created a big learning curve for new sales professionals. I collaborated with McKinsey and Co. to simplify these service options by creating a “good-better-best” pricing model with 3 levels of service that emphasized easy step-ups to more profitable service levels and offered customers an opportunity to purchase additional equipment à la carte. I partnered with marketing, sales, IT, and legal experts to implement this new model. Our efforts increased the purchasing of high-revenue products by 5%. SELECT ACHIEVEMENTS: ► Identified how much variance in sales was due to mix shift, seasonality, heavy marketing activity, and other relevant factors. ► Brought in 200K+ new customers by leading promotional/marketing campaigns. ► Debunked the misconception that raising installation prices above $49 would adversely affect sales; to the contrary, demonstrated that the more customers initially invested, the more they would invest in ADT’s services in the future. Show less



PROS

• United States
• Software Development
• 700 & Above Employee

• Sr. Pricing Consultant (Presales Engineer and Implementation)

  • Oct 2010 - Oct 2012

  Houston, Texas Area Client Relationship Management | Pricing Strategy | Attribution Modeling | Pre-Sales As a solutions engineer/pre-sales consultant, I worked on more than 50 8-figure deals with large multinational organizations. I also designed and implemented custom pricing solutions software for clients across diverse industries, including equipment rentals, oil and gas, food distribution, office products distribution, building products distribution, and paper products manufacturing. A typical… Show more Client Relationship Management | Pricing Strategy | Attribution Modeling | Pre-Sales As a solutions engineer/pre-sales consultant, I worked on more than 50 8-figure deals with large multinational organizations. I also designed and implemented custom pricing solutions software for clients across diverse industries, including equipment rentals, oil and gas, food distribution, office products distribution, building products distribution, and paper products manufacturing. A typical client engagement would last 1 year and entailed identifying how pricing was currently set, outlining a more optimal pricing strategy, installing custom pricing software, training internal personnel, and helping the client’s employees adapt to the new system. In addition to doing client work, I developed 1-week training programs for 3 PROS software packages. Initially, it was offered only for clients but later evolved into a fee-based certification program for customers and third-party vendors (e.g., Accenture). I won a prestigious company award for this work, and the training programs generated $1M in annual revenue. SELECT CLIENT ENGAGEMENTS: Program Manager at Equipment Rental Firm with 80% Market Share in Australia ► Optimized prices for different groups of customers using statistical-based segmentation and attribution modeling. Lead Designer at $25B Paper Products Company ► Freed up 5+ FTEs by replacing 40 tools with 1 standardized software package. ► Decreased hours required to make a pricing change by 50%+.

• Pricing Consultant

  • Oct 2006 - Oct 2010

  Houston, Texas Area