Christopher Purves (CA)
Head of Decision Support/Commercial Finance & Analytics at Resimac- Claim this Profile
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Bio
Experience
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Resimac
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Australia
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Financial Services
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100 - 200 Employee
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Head of Decision Support/Commercial Finance & Analytics
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Nov 2018 - Present
Resimac Group (ASX:RMC); Reporting into the Group CFO, Responsibility for providing the Group with effective FP&A, Decision Support and Business & Commercial Intelligence to drive strategic and profitable growth. Since establishing the Group Decision Support function in Nov ‘18 I have successfully devised and implemented key initiatives that have created demonstrated value and have shaped the strategic direction of the group. Highlights include; Modelling & Profitability - A detailed Group product profitability model that has shaped our product and pricing strategy, - Dynamic Group 3 year Forecasting model/tool that translates any commercial strategy into financial forecasts, - Establishing activity based cost model for the entire group, - Established new approach to end-to-end Sales and pipeline forecasting - Finance lead on Group Initiatives/Business cases Business Intelligence and Analytics - Established new single source of truth for all financial data and key business metrics, including rationalisation and agreement on KPIs, and single finance dataset, - Development and implementation of group wide reporting suite that delivers accurate, real-time business intelligence/actionable insights that enable both timely reactive and proactive strategies e.g. E2E customer acquisition reporting, customer retention and discharge reporting, portfolio risk and behavioural analysis, external industry reporting. - Overhauled and established new reporting suite for all key CFO/CEO/Board and ASX reporting, with emphasis on providing timely and actionable insights, and sound recommendations Commercial/Other - Responsibility and ownership for Credit Provisioning; implementation of AASB9 ECL model, - Ownership for Proactive customer retention strategy; proved need for proactive retention to CFO and CEO, and have leveraged and implemented best in class AI solution to execute.
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Commonwealth Bank
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Australia
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Financial Services
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700 & Above Employee
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Senior Manager, Strategic Finance & Business Intelligence/Analytics - General & Direct Insurance
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Nov 2017 - Nov 2018
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Senior Manager, Business Intelligence & Strategic Finance - Sales & Distribution
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Dec 2014 - Oct 2017
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Finance Business Partner & FP&A Manager - Wealth Management
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Mar 2013 - Nov 2014
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Sliding Sports Australia Limited
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Spectator Sports
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Finance Director / Board Member
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Sep 2015 - Aug 2018
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Royal Bank of Scotland Business
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United Kingdom
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Banking
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700 & Above Employee
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Decision Support Manager/Finance Bus Partner - Retail Banking
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Sep 2010 - Jan 2013
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Finance Graduate Programme
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Sep 2007 - Aug 2010
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Education
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The University of Edinburgh
Masters (MA), Accounting & Business Management -
ICAS
CA, Chartered Accountant -
George Heriot's School