Experience

GroundWaves

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder

  • Jun 2018 - Present

  Me and Dr. Nick Inoue have been working on GroundWaves. Harnessing sound & vibration to create a fusion between fashion, footwear & technology. Me and Dr. Nick Inoue have been working on GroundWaves. Harnessing sound & vibration to create a fusion between fashion, footwear & technology.



food4thasole

• London England

• Freelance Footwear Designer

  • Mar 2015 - Present

  I design and develop footwear for Global brands as well as start ups across mens/womens /teens/Junior & preschool boys and girls. - Create detailed Trend reports for various departments - Create key Critical paths to ensure all dates are being met - Working remotely or onsite - Developed mood, trend and directional boards for range - Create commercial viable footwear both by hand and with CAD across mens women's & kids - Design creative graphics and prints - Create detailed tech packs for factories - Working with various suppliers to create new and trendy footwear - Develop footwear from 1st prototype to final sample, taking development trips when needed or asked to - Work with different teams to support the workload



Global Brands Group (Member of Fung Group)

• Hong Kong
• Retail Apparel and Fashion
• 300 - 400 Employee

• Footwear Designer

  • Oct 2017 - Dec 2019

  Design direction, creating seasonal trends, colour palettes and silhouettes for the footwear and accessories areas. Responding to fashion trends and inspiration, interpreting them into commercial products suitable for the high street customer dependant on customer brief. Bring new and innovative ideas to enhance the GBG Footwear business. Create seasonal collections for inclusion in the Seasonal Collection Books. Work with designers and developers in China on the sampling and development of seasonal ranges.



Kruel London Ent

• New York / LA (USA)

• Part Time - Freelance Footwear Designer

  • Feb 2013 - Dec 2016

  My Role within a team of four is to create a new innovative luxury womens footwear line produced and made in Italy. • Create mood, trend and directional boards for range • Develop a full product line consisting of flats, pumps, courts, mules, strappy sandals and knee high boots • Develop patent drawings for new innovative heel • Create detailed CAD’S and tech packs for Italian factory • Design logo for range • Working with factory to develop heel and range, adjust samples when needed



The Footsoldiers Design Consultancy

• Design
• 1 - 100 Employee

• Footwear Designer

  • Jan 2013 - Jan 2015

  My Role within a team of 9 designers was to design and develop footwear ranges for Global Companies within various catergories that include Sports Lifestyle, Highstreet, Performance, Fashion, Back to school, Casual and High End. I designed across mens, womens and kids. - Work closely with Clients to Build footwear lines and catergories across mens, womens and kids - Develop key trends and develop into marketable products with unique design flair - Create detailed CAD’s for various designs - Design footwear direction for global trend leader ‘WGSN’ - Create detailed tech packs for factories - Develop footwear from 1st prototype to final sample - Communicate with factories to make sure designs are adered to and cost effective



Gucci

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Men's RTW Sales associate

  • Dec 2012 - Dec 2012

  Worked in Gucci's Flagship store in their Mens ReadyToWear department: - Experienced and knowledgeable, recognized for building strong client and customer relationships - Sales leader with extensive experience in building client loyalty - Adept at identifying niche client needs and providing revenue generation opportunity solutions - Provided uncanny product knowledge to clients - Always courteous Worked in Gucci's Flagship store in their Mens ReadyToWear department: - Experienced and knowledgeable, recognized for building strong client and customer relationships - Sales leader with extensive experience in building client loyalty - Adept at identifying niche client needs and providing revenue generation opportunity solutions - Provided uncanny product knowledge to clients - Always courteous



MESH01

• United States
• Software Development
• 1 - 100 Employee

• Footwear Designer

  • Feb 2012 - Dec 2012

  I designed a series of footwear which covered various categories. I designed a series of footwear which covered various categories.



UGG Australia

• Product Coordinator for Europe

  • Sep 2008 - Sep 2011

  I was working closely with US product team while on placement year. This role was created for UGG Australia's European office after my graduation. My Role included creating monthly product reports for UGG Australia product team. I took monthly trips across Europe either on my own or with PLM’S to various markets for research into trends and potential growth. I launched all seasonal products across Europe from SS09. Worked with various European teams on product education and strategy. I was working closely with US product team while on placement year. This role was created for UGG Australia's European office after my graduation. My Role included creating monthly product reports for UGG Australia product team. I took monthly trips across Europe either on my own or with PLM’S to various markets for research into trends and potential growth. I launched all seasonal products across Europe from SS09. Worked with various European teams on product education and strategy.