Christopher Minnich

Learning Content Specialist at Alchemer
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Contact Information
us****@****om
(386) 825-5501
Location
Seattle, Washington, United States, US

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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Learning Content Specialist
      • Feb 2023 - Present

      • Responsible for creating and maintaining digital learning content and customer-facing product documentation • Wrote the help documentation for the Alchemer Workflow product and writes monthly customer facing release notes • Responsible for creating and maintaining digital learning content and customer-facing product documentation • Wrote the help documentation for the Alchemer Workflow product and writes monthly customer facing release notes

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Content Specialist
      • Apr 2022 - Feb 2023

      Apptentive was acquired by Alchemer in January 2023. • Wrote 5+ blog posts per month that organically drove 10,000 visitors to the Apptentive website over a nine-month period and contributed to our inbound lead generation efforts • Average time on page for blog content was nearly 3 minutes, triple the industry average • Project managed our blog consolidation project and worked with digital agencies to implement SEO improvements to the Apptentive website • Co-managed Apptentive’s social media presence, and over a nine-month period drove 152,000 impressions, 10,000 unique engagements, and 7,000 post link clicks • Wrote and edited copy for the following campaigns: email nurture programs, new guides, webinars, product launches, and sales enablement materials Show less

    • United States
    • Environmental Services
    • 700 & Above Employee
    • Marketing Coordinator
      • Nov 2020 - Mar 2022

      • Produced marketing and outreach collateral for six public utility energy efficiency programs • Drove program awareness with print and digital ads that aligned with client goals, branding, and voice • Created and managed content for program websites using WordPress CMS • Coordinated booth purchasing, sales enablement, and collateral development for 20 tradeshows and events • Produced marketing and outreach collateral for six public utility energy efficiency programs • Drove program awareness with print and digital ads that aligned with client goals, branding, and voice • Created and managed content for program websites using WordPress CMS • Coordinated booth purchasing, sales enablement, and collateral development for 20 tradeshows and events

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 200 - 300 Employee
    • Marketing Assistant
      • Feb 2019 - Nov 2020

      • Utilized Sitecore CMS to develop content and edit the design of division website • Coordinated the translation of division website into 10 languages, and published translated materials using Sitecore • Designed a new product catalog, advertisements (print and digital), and web content using Adobe Suite • Wrote weekly social media posts and produced quarterly social media analytics reports for company management • Utilized Sitecore CMS to develop content and edit the design of division website • Coordinated the translation of division website into 10 languages, and published translated materials using Sitecore • Designed a new product catalog, advertisements (print and digital), and web content using Adobe Suite • Wrote weekly social media posts and produced quarterly social media analytics reports for company management

Education

  • Gonzaga University
    Bachelor of Business Administration - BBA, Marketing Concentration and Minor in History
    2016 - 2019
  • Olympia High School
    2012 - 2016

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