Experience

Razor PR

• South Africa
• Public Relations and Communications Services
• 1 - 100 Employee

• Partner and Executive Creative Director

  • Jul 2021 - Present

  I oversee the creative and content agenda at Razor - the public relations and reputation management arm of the M&C Saatchi Group. In practice, my role is to find fresh and effective ways of generating the kind of content that sparks powerful conversations for our clients, helping to shape and augment their influence in the industry. I oversee the creative and content agenda at Razor - the public relations and reputation management arm of the M&C Saatchi Group. In practice, my role is to find fresh and effective ways of generating the kind of content that sparks powerful conversations for our clients, helping to shape and augment their influence in the industry.


M&C Saatchi Group South Africa
• South Africa
• Advertising Services
• 1 - 100 Employee
• Content Director

  • Apr 2020 - Jul 2021


Wunderman Thompson South Africa

• South Africa
• Advertising Services
• 100 - 200 Employee

• Integrated Creative Director

  • Apr 2018 - Mar 2020

  - Conceptualised and executed through-the-line creative for Ford South Africa, including new vehicle launches for the Ford Ranger, Ford Mustang and Ford Fiesta. - Key achievements: Four highly successful ATL campaigns that ramped up vehicle sales in a crowded market. All campaigns were supported by digital content on multiple platforms and channels using paid, earned and owned media. - Conceptualised and executed through-the-line creative for Ford South Africa, including new vehicle launches for the Ford Ranger, Ford Mustang and Ford Fiesta. - Key achievements: Four highly successful ATL campaigns that ramped up vehicle sales in a crowded market. All campaigns were supported by digital content on multiple platforms and channels using paid, earned and owned media.



icandi CQ

• South Africa
• Marketing Services
• 1 - 100 Employee

• Senior Copywriter

  • May 2013 - Mar 2015

  - Create and edit content for a high profile brands, including Investec, Nedbank, Wiphold and KFC. - Develop content approaches for various campaigns within Nedbank, ICFP and Investec. - Ensure that the content supports company's business goals. - Conceptualise big ideas that align with a company's strategy. - Work closely with strategy and design. - Develop content strategies. - Create and edit content for a high profile brands, including Investec, Nedbank, Wiphold and KFC. - Develop content approaches for various campaigns within Nedbank, ICFP and Investec. - Ensure that the content supports company's business goals. - Conceptualise big ideas that align with a company's strategy. - Work closely with strategy and design. - Develop content strategies.



CEO Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Journalist

  • Jul 2010 - Feb 2011

  Interview and construct material for CEO Magazine and its special edition publications, SA’s Most Influential Women, Women in Motion, and Titans. My responsibilities also include constructing 30 to 40-page internal publications for Transnet Capital Projects. Topics covered include: - industrial health and safety - environmental policy - CSI initiatives - coal line and track repairs - the communication of policy in accordance with corporate guidelines - procurement processes. Show less



OpenJournals Publishing

• Copywriter

  • Apr 2010 - Jul 2010

  Editing academic manuscripts in a variety of subjects. Working with authors to improve the style and accessibility of their contributions to a number of journals, including: - South African Journal of Human Resource Management - South African Journal of Industrial Psychology - Verbum et Ecclesia - HTS Teologiese Studies/Theoloical Studies - African Journal of Primary Healthcare - Health SA Gesondheid. Editing academic manuscripts in a variety of subjects. Working with authors to improve the style and accessibility of their contributions to a number of journals, including: - South African Journal of Human Resource Management - South African Journal of Industrial Psychology - Verbum et Ecclesia - HTS Teologiese Studies/Theoloical Studies - African Journal of Primary Healthcare - Health SA Gesondheid.



University of Cape Town

• South Africa
• Higher Education
• 700 & Above Employee

• Tutor

  • Jan 2007 - Jan 2009

  Tutoring undergraduate students Tutoring undergraduate students