Senior Database Analyst Programmer Marketing

Data Communications Analyst

• Jun 2021 - Present

Database Analyst

• Aug 2012 - Jul 2020

Currently administrator for our corporate Segmentation engine , responsible for coding and configuring deployments for all audience segments. • Provide detailed activity analysis and reporting from multiple data sources analyzing various performance parameters across multiple brands across hundreds of millions of records. • Create and build various Marketing data segments using SQL Server SISS packages • Responsible for quality control and testing of data feeds to data warehouse and profile database and segmentation engines. • Work in ad hoc basis to trouble shoot any issues that may arise and provide for custom data sets Development of quality control procedures and automated test scripts to verify marketing segmentations for Publishers Clearing House across multiple data sources utilizing data sets in the order of hundreds of millions of records.

Senior Database Analyst Programmer Database Matketing

• Jul 2007 - May 2012

Acted as the Senior Marketing Database analyst for Ziff Davis Enterprise whose primary responsibility was to build a large B2B corporate data base from discrete and separate corporate departments, specifically designed for optimum email, phone marketing and high level lead generation. Gathering and combing data for all departments and company brands defining schema and business flows and process. Coded and created all data sets to be hosted on our customized Web interface. Acted a chief database analyst for 5 years until the eventual Sale and acquisition of Ziff Davis enterprise who’s chief asset was the B2B corporate database thus seeing one of industries leading B2B marketing databases form it’s inception until its sale.