Experience

ORIGIN®

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Brand Marketing

  • Sep 2022 - Present

  Lead strategic marketing initiatives, drive brand growth, and optimize customer engagement. Develop and execute integrated campaigns across channels, leveraging data insights for targeted outreach and consumer demand creation. Collaborate cross-functionally to achieve business goals and create market presence.



Ocean Park l/a/s

• Advertising Services

• Brand & Communications Strategy

  • Nov 2019 - Present

  Providing clients with strategic and creative advisory solutions to build brands and drive business results with a focus on strategy development - including brand/media/creative strategy, content and storytelling, digital marketing, digital subscription business models, data science insights. Agency affiliations includes Party Land and The Social Standard. Client work includes Blaze Pizza, Kyla, Liquid Death, Purps, Harvest, Seeking Arrangement, Polk Audio and Bigger Bolder Baking.



J.D. Power

• Information Services
• 700 & Above Employee

• Vice President, Client Marketing Solutions

  • Jan 2017 - Nov 2019

  Oversaw all consumer facing co-branded advertising for Fortune 100 client brands. Created client marketing communication solutions based on consumer data science insights as well as strategic partner alliances across automotive, financial services, health care, travel and hospitality industries utilizing advertising technology, endorsements, licensing, advertising, and co-branding.



Creative Artists Agency

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Marketing Executive

  • 2011 - Dec 2016

  Developed strategic marketing platforms across all consumer journey touch points for B2C brands. Account directed and client managed cross-functional teams including creative, production, strategy, project management, partner agencies, finance and legal to bring multi-channel programs to life. Clients included Chipotle, Cadillac, Chevy, ABInBev, Hasbro, Harley Davidson, Mattel, Fender, Canada Goose.



Creata

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President, G8R

  • 2009 - Oct 2010

  Representing Paul Frank Industries for brand partnership and development opportunities through G8R, LLC (Creata)



Equity Marketing

• Senior Vice President / General Manager

  • 2008 - Mar 2010



Creative Artists Agency

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Marketing Executive

  • 2005 - 2008



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Director

  • 1996 - 2005