Experience

Alpha Lion

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Brand Response Content

  • Jun 2023 - Present



MANSCAPED

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Director of Brand Response Content

  • Jul 2021 - Jun 2023

  High-growth global male grooming and hygiene company. Hired as employee 25 with 225 employees now.LEADERManage internal and external productions for most paid social ads. Produce celebrity TV spots. Continue directing and managing all aspects of video production. Worked on television projects from start to finish. Localize existing ads for internal uses and create ads from scratch for specific countries. Serve as company liaison with the production company hired and help manage the post-production process internally. Supervise 3 people internally, up to 10 freelance editors and creatives, and 3-5 production companies simultaneously. CREATIVE DIRECTION++ Created the top 3 best-performing YouTube ads in company history.REVENUE GROWTH + + Generated more than 1,200 orders from one Facebook ad+ + Use content ideas, strategies, and influencers to create content for organic-looking ads, which is now 50% of ad spend. ++ Managed, produced, and directed YouTube Ads totaling well over 150+ million views on YouTube. Show less

• Video Producer

  • May 2019 - Jul 2021

  AWARD WINNERPioneered style of wild and compelling content that became the signature of company.+ + Wrote, Produced, and Directed "The Grooming Guru” with 20 million hits and on TV with 12,107 purchases and 328,409 visitors to the site. Named 6th Best Performing TV spot of all time for the company. Still #2 on YouTube.CREATIVE DIRECTIONProduced in-house content with over $25k and collaborated with outside production companies with budgets of more than $150k. Edited 50+ unique UGC sets of ads in 2020 and expanded the category by managing third-party and in-house editors to provide a steady flow of UGC-style ads.+ + Garnered 2+M views writing higher ticket shots for LA Lakers star ALEX CARUSO and the NBA Finals Champions+ + Drove 9.6 M views by creating material for ROB GRONKOWSKI, 3X Super Bowl winner with New England Patriots+ + Worded script for the announcement of UFC partnership featuring Bruce Buffer: Show less



Meister Visual Productions

• Escondido, California, United States

• OWNER

  • Oct 2016 - May 2019

  Award-winning video production company that focused on creating content for companies via YouTube, Instagram, and Facebook. https://www.youtube.com/watch?v=s9mi3Ulm_c4 Produced 1st class promos for clients. Relied on clear communication from clients' marketing teams to understand each platform's best practices. Delivered creative video content, strategy, and direction for: Television, YouTube and websites, email, social media (Facebook, Instagram, Twitter, Pinterest). Major clients:  SAND CLOUD produces eco-conscious products and donates a portion of sales to non-profit marine conservation organizations. Made a successful pitch on Shark Tank. Produced videos received millions of views and drove revenue. Wrote, directed, shot, and edited videos with a limited budget. They performed well and got over 15M videos on YouTube alone. • SAN DIEGO CHARGERS: Interviewed key players showing how players benefit from physical therapy. • OREN KLAFF: Author of Pitch Anything, known for his corporate finance background and raising capital. Grew YouTube channel via video content. Show less



East West Bridge Inc.

• Las Vegas, Nevada Area

• VIDEO PRODUCER AND EDITOR

  • Oct 2014 - Oct 2016

  International product development and consumer product sourcing company with manufacturing in China and 100s of distributors worldwide. International product development and consumer product sourcing company with manufacturing in China and 100s of distributors worldwide.



iThink iCam, LLC

• Las Vegas, Nevada Area

• CONSULTANT / FREELANCE VIDEO PRODUCER

  • Jan 2010 - Oct 2014

  Created video content for commercials, trade shows, product tutorials, and technical training. Wrote, directed, shot, and edited videos with a limited budget. Created video content for commercials, trade shows, product tutorials, and technical training. Wrote, directed, shot, and edited videos with a limited budget.



Las Vegas Field and Focus, LLC

• United States
• Market Research
• 1 - 100 Employee

• Audio Visual Technician

  • Jul 2009 - Jan 2011

  Market research firm conducting focus groups, qualitative, and quantitative market research.

• Administrative Assistant

  • Jun 2005 - Jul 2009

  Market research firm conducting focus groups, qualitative, and quantitative market research.