Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Measurement Account Director

  • May 2021 - 2 years 8 months



Marketing Evolution

• United States
• Advertising Services
• 100 - 200 Employee

• Director of Customer Success

  • Jul 2018 - May 2021

  Greater Los Angeles Area - Leveraged attribution models to measure annual marketing budgets of at least $50 million to assess marketing’s impact on the overall business performance - Helped customers achieve a 25% increase in ROI by using advanced analytics to deliver actionable insights at a tactical execution level across offline and online media channels (TV, Print, OOH, Display, Email, Search & Social) - Partnered with Fortune 100 clients to understand their key business objectives and executed… Show more - Leveraged attribution models to measure annual marketing budgets of at least $50 million to assess marketing’s impact on the overall business performance - Helped customers achieve a 25% increase in ROI by using advanced analytics to deliver actionable insights at a tactical execution level across offline and online media channels (TV, Print, OOH, Display, Email, Search & Social) - Partnered with Fortune 100 clients to understand their key business objectives and executed marketing effectiveness studies that provided data-driven, multi-million-dollar recommendations to executive stakeholders - Managed a cross-functional team of 8 people performing the day-to-day execution of multiple software and data analytics projects - Owned the day-to-day business relationship across multiple client organizations and built strong, trust-based relationships with key decisions makers

• Manager of Customer Success

  • Mar 2017 - Jun 2018

  Greater Los Angeles Area - Led project management functions designed to keep projects delivered on time regardless of spanning multiple divisions - Collaborated with data science and software teams to pull quantitative market research insights for various clients across different industries (retail, CPG, financial, telecom) - Developed reporting insights that drove executive marketing dashboards and monthly read-outs with a focus on actionable recommendations - Trained new hire employees and… Show more - Led project management functions designed to keep projects delivered on time regardless of spanning multiple divisions - Collaborated with data science and software teams to pull quantitative market research insights for various clients across different industries (retail, CPG, financial, telecom) - Developed reporting insights that drove executive marketing dashboards and monthly read-outs with a focus on actionable recommendations - Trained new hire employees and managed internal performance measurement

• Senior Analyst

  • Aug 2016 - Feb 2017

  Greater Los Angeles Area -Managed the collection of complex data feeds across several clients and agencies to ensure the highest quality of reporting -Scoped and oversaw the execution of survey design, fielding and sampling methods -Analyzed campaign data to deliver brand tracking and recommendations. Provided insights on how to improve purchase funnel metrics by 20%

• Analyst

  • Jul 2015 - Jul 2016

  Greater Los Angeles Area



El Rey Network

• United States
• Entertainment Providers
• 1 - 100 Employee

• Accounting Intern

  • Jun 2014 - Aug 2014

  Greater Los Angeles Area • Evaluated accounting paperwork, including accounts payable, accounts receivables, cash receipts, and bank deposits • Audited invoices against purchase orders and researched discrepancies to reconcile accounts • Maintained records and approvals on purchase order and checks through filing, retention, storage and compilation



Focus Advisory Services LLC

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Intern

  • Jan 2014 - Jan 2014

  • Analyzed historical box office data and created a model to predict the probability of success for a future film • Conducted industry research and compiled data to summarize trends for clients on risk mitigation strategies for films and the percentage of costs recovered for a given film. • Assisted in the preparation and drafting of financial documents filed in the course of litigation