Christopher Fox
Copywriter & SEO Executive at The Marketing Optimist- Claim this Profile
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Bio
Credentials
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SEO Essentials
MozOct, 2020- Nov, 2024
Experience
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The Marketing Optimist
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Copywriter & SEO Executive
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Nov 2018 - Present
• I craft a wide a variety of written content for a huge range of clients. Creating and developing the voices of the brands I work with, my work generates engagement, leads, conversions, and brand awareness, whilst positioning my clients within their industries. • Copy for blogs and website pages is optimised for search to a high standard to ensure results for my clients. SEO is considered, and key terms are naturally weaved throughout all relevant pieces I write. • I provide a full SEO service to my clients, from initial website audits, to key word and competitor research, to compiling thorough key word lists, to the optimisation of all website pages and blogs, to monthly reports. I track my work using industry leading tools, and regularly revisit client SEO campaigns, creating further written website and blog content to ensure their search visibility, and prevent them from being buried by their competition in the SERPS.• I form marketing strategies for my clients, considering this strategy as I work, ensuring it both informs my decisions, whilst also highlighting otherwise untapped opportunities. • Planning and creating client campaigns, generating brand awareness and leads. • For my clients in niche industries, I provide a full Social Media Marketing service. Exposing their products and services across social platforms, targeting carefully crafted content towards their prospective customers, whilst growing their networks and conducting outreach on their behalf. • I’ve built strong relationships with clients and suppliers. I manage my own client accounts and discuss my planning, and strategic ideas with them on a daily/biweekly basis, acting as their point of contact for day-to-day enquiries and help. • I work with autonomy, managing all projects and client accounts.
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Copywriter & Creative Marketer
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Sep 2018 - Nov 2018
• Crafting detailed blogs, in a range of voices, and distributing these pieces on internal and external platforms• Developing style guidelines• Helping build and represent the brand across a range of platforms• Creating and writing content to be distributed across the brand's social channels, focusing on increasing engagement - Combining imagery, video, audio and copy and creating engaging, shareable content• Writing and developing website content, writing product descriptions and managing uploads• Working on key SEO projects, using SEO to inform content• Working with KPIs to help drive decision making
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The Marketing Optimist
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Marketing Executive (Contractor)
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Jul 2018 - Sep 2018
•Creating content for a range of clients across a number of industries•Crafting compelling website copy for a range of clients to fulfil a wide variety of needs•Writing sales and promotion focused social posts for a range of clients•Writing blogs for clients on a wide range of topics, developing or adhering to the style guidelines of the brand•Network building for clients across social channels•Managing keywords for client websites•Website mapping •Creating content for a range of clients across a number of industries•Crafting compelling website copy for a range of clients to fulfil a wide variety of needs•Writing sales and promotion focused social posts for a range of clients•Writing blogs for clients on a wide range of topics, developing or adhering to the style guidelines of the brand•Network building for clients across social channels•Managing keywords for client websites•Website mapping
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Flawless Photography Studios
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United Kingdom
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Photography
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1 - 100 Employee
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Marketing Executive (Contractor)
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Jul 2018 - Sep 2018
•Providing website reports, regularly and thoroughly exploring the company website and developing ways to improve sales and conversion rates•Writing compelling sales focused copy across the company website, promotions and campaigns and assisting with rebranding in certain areas•Promoting and developing the Flawless brand•Managing the company’s reputation on social media sites and planning campaigns•Managing projects that link Flawless with company affiliates and other businesses •Providing website reports, regularly and thoroughly exploring the company website and developing ways to improve sales and conversion rates•Writing compelling sales focused copy across the company website, promotions and campaigns and assisting with rebranding in certain areas•Promoting and developing the Flawless brand•Managing the company’s reputation on social media sites and planning campaigns•Managing projects that link Flawless with company affiliates and other businesses
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Web Content/Copywriter - Freelance - Professional Songwriter & Musician
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Jan 2015 - Oct 2017
• Produced top-level engaging copy to market, promote and sell my products, and to communicate and engage with customers and clients. I used my writing for many purposes and across a number of formats (Ebooks, articles, press packs etc), and I have versatile TOV.• Combined imagery, video, audio and copy to design engaging and effective content, which I delivered across a range of platforms and social channels. • I meticulously scheduled the release of campaigns and content to support product releases and key messages.• Experienced in using social media to reach customers, grow a customer base, deliver campaigns and content, using paid social campaigns and reporting on analytics. I also built and maintained my own websites, social and storefront platforms.• I pre and post marketed events I’d organised to raise brand awareness and generate income.• I built and maintained a consistent brand, and I understand the importance of keeping work true to brand.• Liaising with clients, building profitable relationships and maintaining strong business relationships.
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EASTWOOD GUITARS UK LTD
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United Kingdom
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Music
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Administrator/Sales/Customer & Client Relations (Temporary Contract)
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Oct 2014 - Dec 2014
• Listed guitars for sale on online stores and platforms.• Logged and processed customer orders accurately and to deadline.• Liaised with customers and distributors to increase sales.• I used my extensive product knowledge and experience to advise customers when purchasing products.WWW.EASTWOODGUITARS.COM • Listed guitars for sale on online stores and platforms.• Logged and processed customer orders accurately and to deadline.• Liaised with customers and distributors to increase sales.• I used my extensive product knowledge and experience to advise customers when purchasing products.WWW.EASTWOODGUITARS.COM
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Compliance Officer (Temporary Contract)
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Apr 2014 - May 2014
• Quality checked installation documentation for green deal products to ensure full compliance to regulations. • Quality checked installation documentation for green deal products to ensure full compliance to regulations.
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Govtoday
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United Kingdom
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Events Services
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200 - 300 Employee
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Delegate Co-ordinator (Temporary Contract)
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Feb 2014 - Feb 2014
• Researched conference topics and developed an understanding of the conference target audience to sell seats to potential delegates over the telephone.• Logged accurate delegate details and fed figures back to my superior to deadline. • Researched conference topics and developed an understanding of the conference target audience to sell seats to potential delegates over the telephone.• Logged accurate delegate details and fed figures back to my superior to deadline.
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RYANS SOLICITORS LIMITED
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United Kingdom
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Legal Secretary (Temporary Contract)
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Oct 2013 - Nov 2013
• Liaised with clients, third party insurers, courts and police stations to gather information needed to settle claims.• Used social media and the internet to run extensive searches on clients to uncover links between first and third parties.• Accurately updated claim history on the company database, made file notes and kept precise telephone logs.• Arranged conference calls and meetings to ensure claims progressed. WWW.RYANSLAW.CO.UK • Liaised with clients, third party insurers, courts and police stations to gather information needed to settle claims.• Used social media and the internet to run extensive searches on clients to uncover links between first and third parties.• Accurately updated claim history on the company database, made file notes and kept precise telephone logs.• Arranged conference calls and meetings to ensure claims progressed. WWW.RYANSLAW.CO.UK
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Ameritz Music Ltd
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United Kingdom
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Musicians
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1 - 100 Employee
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Digital Administrator
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Sep 2011 - Oct 2013
• Demonstrated sound written communication, organisational skills, and use of web, social media and digital platforms.• Worked with large amounts of content to conceive product concepts, produced artwork, structured releases and delivered the content to customers via the company’s website, digital aggregators and distributors. • I was promoted to the role of Licensing Manager. I researched and won new business, formed strong relationships, secured contracts that led to profitable working relationships and acted as a point of contact between clients and the company.
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Blastbeat Education Ltd & Blastbeat Education UK
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Civic and Social Organizations
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1 - 100 Employee
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North West Regional Representative
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Feb 2011 - Jul 2011
• Shadowed an experienced BlastBeat representative to learn how the programme was being mentored and to become familiar with the programme content and materials.• Spoke about the BlastBeat programme at an event at the Houses of Parliament to try to gain funds.• Cold called schools across Manchester to secure appointments to discuss the programme. Kept accurate logs and followed up as appropriate.• Delivered presentations to interested schools to provide an overview of the programme. • Secured 2 Manchester schools and 1 Warrington college to work with BlastBeat over a period of 5 months.• Mentored classes of 11-16 year olds using the BlastBeat syllabus. Classes were presentation based for which I produced my own materials.• Liaised with students, teachers and BlastBeat HQ to ensure effective communications.
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Education
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2008 - 2010
Priestley College
National Certificate in Music, Double Grade Distinction Distinction -
2008 - 2010
Priestley College
A Levels, Music Technology -
2008 - 2010
Priestley College
A Levels, Media Studies -
2003 - 2008
Sir Thomas Boteler High School
GCSEs, English Literature A /English Language B /Drama B /Religious Studies B /History C /Mathematics D -
2003 - 2008
Sir Thomas Boteler High School
BTEC, First Certificate in Applied Science - Pass / First Diploma in Music - Distinction*
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