Experience

Rappi

• Technology, Information and Media
• 700 & Above Employee

• Head of Customer Onboarding

  • Jul 2022 - Present



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Data Scientist - Analytics III, SEM

  • Feb 2022 - Jul 2022

• Data Scientist II

  • Nov 2020 - Feb 2022

• Senior SEM Analyst

  • Mar 2018 - Nov 2020

  • Managed optimization of SEM landing pages as well as development of new landing pages • Developed automated tools to manage the assignment of landing page to keywords for SEM globally • Reduced the negative financial impact of HTTP errors via SEM by creating a solid error monitoring platform • Collaborated with the product, SEO, geography and other teams to ensure customers land on the most relevant page for their search through SEM • Responsible for ensuring financial and… Show more • Managed optimization of SEM landing pages as well as development of new landing pages • Developed automated tools to manage the assignment of landing page to keywords for SEM globally • Reduced the negative financial impact of HTTP errors via SEM by creating a solid error monitoring platform • Collaborated with the product, SEO, geography and other teams to ensure customers land on the most relevant page for their search through SEM • Responsible for ensuring financial and performance data is correct through the management of SEM's tracking logic

• SEM Specialist

  • Sep 2015 - Mar 2018

  • Managed Search Engine Marketing (SEM) campaigns for Latin America • Developed automation tools using Python, VBA as well as Google BigQuery • Coordinated marketing efforts with various stakeholders in the marketing organization • Kept up with industry best practices in a constantly evolving industry • Reported financial and various performance metrics to stakeholders using personally developed reports and graphics using Excel, Tableau and Powerpoint



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Financial Analyst

  • Jul 2013 - Jul 2015

  • Oversaw all of IBM’s North and South America Sales Support budget • Provided spending strategy to North and South American teams • Continually adapted financial strategy to repeated finance challenges from corporate • Produced detailed reports for executives within the finance and operations organization • Used proficiency in multiple finance software platforms to help colleagues across IBM • Lead team of four South American based Financial Analysts • Oversaw all of IBM’s North and South America Sales Support budget • Provided spending strategy to North and South American teams • Continually adapted financial strategy to repeated finance challenges from corporate • Produced detailed reports for executives within the finance and operations organization • Used proficiency in multiple finance software platforms to help colleagues across IBM • Lead team of four South American based Financial Analysts



Alliant Energy

• United States
• Utilities
• 700 & Above Employee

• Wind Energy and Environmental Services Intern

  • Jun 2012 - Aug 2012

  • Built emissions calculation system in excel for CERCLA and EPCRA compliance • Conducted discussion with roughly 30 of Alliant’s plant E&S employees • Created understandable review of mineral oil regulations for internal compliance • Developed specific cost and response time vendor lists for mineral oil spill cleanup • Built emissions calculation system in excel for CERCLA and EPCRA compliance • Conducted discussion with roughly 30 of Alliant’s plant E&S employees • Created understandable review of mineral oil regulations for internal compliance • Developed specific cost and response time vendor lists for mineral oil spill cleanup