Experience

Jack N' Jill Kids Natural Care

• Australia
• Manufacturing
• 1 - 100 Employee

• Director of Business Development and Sales

  • Jun 2018 - Present



Vytalogy Wellness

• United States
• Manufacturing
• 200 - 300 Employee

• Director of Sales

  • Oct 2001 - Oct 2017

  Reported directly to VP of Sales and Marketing. Directed all aspects of the company’s Natural/Specialty channel business at Sprouts, Whole Foods Market, Vitamin Shoppe, GNC, Kroger, NCGA, INFRA, and numerous Key Account chains and Independents, as well as select Grocery and regional Drug retailers. - Responsible for over $30Million in annual direct sales, the primary drivers of which include Kroger, Vitamin Shoppe, KeHE, Select Nutrition and other Natural channel distributors. - Increased annual sales from under $20MM to over $30MM during my four years as director of sales  Increased Select Nutrition Distributors from $2MM to $7MM in annual sales  Increased Kroger from $1MM to close to $3MM in annual sales  Increased Sprouts from $2MM to over $3MM in annual sales  Reversed declines in sales and profitability at Vitamin Shoppe to double digit growth and grew item assortment with a net gain of over 20 core items.  Introduced the first branded sleep set in GNC with a five Melatonin SKU set in all corporate stores. -Directed the efforts of 10 direct reports and a national broker network -Developed and implemented channel growth strategies, sales goals, and channel/account co-op budgets to maximize revenue and profitability. Show less