Experience

Naval Base Kitsap

• Law Enforcement
• 1 - 100 Employee

• Public Affairs Officer

  • Mar 2021 - Present



U.S. Army Reserve

• Armed Forces
• 700 & Above Employee

• Marketing and Communication Manager

  • Aug 2000 - Present

  I serve as a Psychological Operations officer in the Army Reserve.PSYOP applies marketing techniques to distribute information in foreign countries and influence publics.I have served in a number of positions across the spectrum of communications to include editor/writer, community engagement, media relations, and policy writing. I am highly skilled in navigating the three tiers of communications--strategic, operational, and tactical--and I am capable of developing effective strategies for any organization, regardless of size or target market.Summary:--I coordinate with partner military organizations to ensure maximum effectiveness of communications strategies. This has included developing coverage plans, training personnel, and assisting with establishing social media programs--As an organizational leader, I developed a recruiting plan—social media, brochure design, community outreach—that resulted in a 300% increase in responsiveness in the first month--As a public affairs professional, I provide consultation to senior military leadership on challenges and opportunities for communication outreach of organization as large as 15,000 personnel--I served as the senior editor for The Paraglide Army newspaper, a publication with an audience of greater than 40,000--As a writer, I published more than 200 articles in print and online distribution--I developed and administered public affairs training for more than 2,000 soldiers--I established and fostered media relationships as a spokesperson and media escort in Afghanistan and Iraq for an aggregate of more than 40 months--I was the senior public affairs specialist for teams upward of 12 people, where I oversaw the production and distribution of print and broadcast media products--My writing skills have earned me various awards in the Keith L. Ware Communications Awards Competition



BikeroBrew Tacoma

• Founder, owner

  • May 2015 - Present

  I started BikeroBrew as a bicycle history and brewery tour, but at its core it is really a catalyst travel and craft beer exploration. We want to help people create experiences, and at the end of the day we want people to share those stories over a cold glass of craft beer.A great way to get immersion learning is to start a business. Many of my skills have been shaped by my work with BikeroBrew:-Business development-Interpersonal communication-Storytelling-Networking



Seattle Army Recruiting Battalion

• Chief of Marketing

  • Nov 2016 - Feb 2021

  I lead a small marketing team (of three) responsible for developing, implementing and executing a strategic marketing plan for Army recruiting operations across Washington State, Alaska, and the Idaho Panhandle. Working with executives to determine key targets, we synchronize digital, terrestrial and experiential marketing tactics for high-impact layered effects.In addition to developing marketing strategy, I perform market analysis for return on investment, develop budget plans, and manage the community relations and media relations programs. I have an intimate understanding of traditional and emerging marketing channels. I develop and deliver training sessions on topics that range the spectrum of marketing and communication. Ask and I've probably done it, or can do it.



WorkSource Pierce

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Employment & Training Specialist

  • Feb 2008 - Oct 2010

  I provided case management for the Washington State Employment Security Department and Workforce Central, during which time I assessed the educational and employment needs of the customer base. I conducted job market analysis and oversaw the implementation of education partnerships with the local technical colleges.Summary:--I developed community outreach plans for the Workforce Investment Act, resulting in more than 200 program enrollments--I coordinated with local-area colleges to develop educational plans and administer resources for five training programs--As a training counselor, I maintained and managed more than 100 client case files for training and employment assistance programs--I regularly coordinated with various government and partner agencies to maximize program effectiveness and continuously assessed programs and developed partner relations to ensure participant success--I conducted data analysis of labor market and educational programs to identify industry growth rates