Experience

Sabert Corporation

• United States
• Packaging and Containers Manufacturing
• 400 - 500 Employee

• Director of Product Management

  • Aug 2022 - Present

  United States

• Sr. Revenue Analyst

  • Feb 2022 - Sep 2022



LifeStyles Healthcare

• Belgium
• Consumer Goods
• 100 - 200 Employee

• Brand Manager

  • Apr 2021 - Mar 2022



Sabert Corporation

• United States
• Packaging and Containers Manufacturing
• 400 - 500 Employee

• Brand Manager

  • Jan 2016 - Apr 2021

  Sayreville, NJ Create a brand plan and strategy while ensuring all aspects of the products align with the ethos and goals of the brand. Plan, implement and execute successful consumer and trade marketing programs to improve global brand recognition, loyalty and reputation, sales, and market share. With full brand P& L responsibility, set and achieve revenue, profit, and share growth goals. Closely track and analyze market trends and competitors’ methods to tell a compelling narrative and maintain a… Show more Create a brand plan and strategy while ensuring all aspects of the products align with the ethos and goals of the brand. Plan, implement and execute successful consumer and trade marketing programs to improve global brand recognition, loyalty and reputation, sales, and market share. With full brand P& L responsibility, set and achieve revenue, profit, and share growth goals. Closely track and analyze market trends and competitors’ methods to tell a compelling narrative and maintain a competitive edge. Manage and mentor Associate Brand Manager/direct report to take an active leadership role in the product development process. Value-Added Achievements: - Streamlined the company’s US and Canadian product lines by consolidating into one global SKU, which reduced the total number of SKUs in the grocery channel portfolio by 48%, increased warehouse space, and led to a substantial boost to forecast accuracy. - Introduced new and seasonal products that contributed on average 13% of sales revenue each year on top of base business. Uncovered opportunities in the marketplace by utilizing market trend reports and IRI/Nielsen data. - Nominated for the Sabert’s 2018 CEO Values Award for consistently exemplifying the company’s values, outstanding customer service, delivering results, and going above and beyond.

• Associate Brand Manager

  • Mar 2015 - Apr 2021

  Managed the new product development project lifecycle with budget management accountability. Conducted focus groups to gain key insights on consumer behavior to determine the viability of launching an E-Commerce platform for the brand. Value-Added Achievements:  Redesigned the Mozaik website to be a more interactive and content-driven platform to advance the company’s visibility and brand identity.  Led a grassroots marketing/influencer campaign utilizing established… Show more Managed the new product development project lifecycle with budget management accountability. Conducted focus groups to gain key insights on consumer behavior to determine the viability of launching an E-Commerce platform for the brand. Value-Added Achievements:  Redesigned the Mozaik website to be a more interactive and content-driven platform to advance the company’s visibility and brand identity.  Led a grassroots marketing/influencer campaign utilizing established influencers in the home entertaining space to drive brand awareness that resulted in a 7% lift in website traffic.

• Assistant Brand Manager

  • Apr 2014 - Apr 2021

  Sayreville, NJ



FlagHouse Inc

• Marketing Associate

  • Jul 2011 - Apr 2014

  Product Development/Selection - Determine new products to add to catalog and website Catalog Development - Coordinate with design team to ensure catalog is developed correctly and efficiently Manager of company's Amazon.com operations - Achieved sales of over $300k in 2013 Social Media campaign manager Create and maintain promotions for e-mail blasts, company website, social media campaigns, and tradeshows Develop and maintain product lines Attend Tradeshows Design… Show more Product Development/Selection - Determine new products to add to catalog and website Catalog Development - Coordinate with design team to ensure catalog is developed correctly and efficiently Manager of company's Amazon.com operations - Achieved sales of over $300k in 2013 Social Media campaign manager Create and maintain promotions for e-mail blasts, company website, social media campaigns, and tradeshows Develop and maintain product lines Attend Tradeshows Design sales/informative flyers Write sales copy for catalogs and company website Field/solve customer complaints Develop product videos Show less