Experience

FYIN

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Project Manager

  • Jun 2021 - Present



Steep Digital Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Sales Project Manager

  • Jan 2020 - Jun 2021

  Manage all projects for the national sales division.Manage all SaaS solutions for the sales division.Manage all software integrations involving sales division.Work with the project management team to complete scope analysis for all SaaS solutions.Work with the project management team to complete enterprise projects.Manage and implement all HubSpot development. Design Sales processes for sales team and sales support teams.Design and deliver service and product catalog for clients and partners. Design and deliver corporate marketing collateral for the sales team using Adobe Creative Suite.

• Regional Marketing Manager

  • Apr 2019 - Jun 2021

  Managed all accounts for the Eastern United States.Managed 100+ accounts each running dozens of campaigns each year. Built a strong marketing structure for clients to deliver successful marketing campaigns consistently.Worked as part of a team to manage the day to day operations while planning annual marketing strategies.Month over month increase in sales.Month over month increase in successful marketing campaigns.Month over month improvement in top-level client's performance.Increased current customer retention and new customer acquisition for the Eastern U.S. market.



Circle Graphics

• United States
• Printing Services
• 200 - 300 Employee

• Senior Marketing Coordinator

  • Mar 2018 - Apr 2019

  • Designed sales presentations for Fortune 500 companies• Designed custom pitch package for direct sales team. • Designed presentations for executive team.• Developed and managed team content library to empower direct sales team. • Lead marketing initiatives for Eco-friendly product line.• Organized and executed large scale trade show events.

• E-Commerce Marketing Specialist

  • Mar 2018 - Apr 2019

  • Consistently managed 5-7 projects at a time spanning multiple departments and divisions.• Managed responsive HTML and CSS website development projects.• Designed and managed marketing, U/X overhaul to create a mobile-friendly order and proof management system.• Executed marketing strategy for eCommerce and marketplace platforms leading to 175% YOY growth.• Designed and executed advertising strategy leading to 300% improvement in ROAS.• Designed and executed advertising strategy leading to 300% increase and traffic and 200% increase in conversion.• Oversaw continuous ad refinement on eCommerce channels to increase profitability.• Provided new customers acquisition through targeted advertising campaigns.• Amazon Seller Central (3P) Vendor Central (1P) management lead to continuous MOM growth.• Designed and executed email marketing campaigns to drive engagement through Hubspot.• Performed customer segmentation for B2B and B2C marketing campaigns.• Designed and executed Facebook advertisements to drive sales.• Delegated lower priority task while overseeing projects to meet timelines while maintaining project scope.• Completed competitive analysis for new product launches and brand marketing for effective positioning.• Performed weekly, monthly, yearly advertising and revenue reporting.



Freelance media and communications professional

• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Marketing Manager

  • 2011 - Jan 2019

  • Designed digital and print marketing materials for small to medium sized businesses.• Managed social media marketing campaigns for small and medium sized businesses.• Managed Google AdWords campaigns (SEO, SEM, CPC, CPV, CPA) for small to medium sized businesses.• Website development (HTML) (CSS) (CMS) with WordPress, Joomla, and Squarespace for small to medium size businesses. • Improved and managed (CRM) (CMS) on Hubspot, Adobe Experience, Oracle Cloud, Salesforce Cloud. • Performed data segmentation for email automation and conversion improvement.



Third Eye Fitness

• Founder

  • 2014 - 2019

  • Created a lacrosse training company that has developed over 510 NCAA Division I and high school athletes.• Coached and consulted over 1050 youth lacrosse athletes across the state of Colorado. • Used Adobe Creative Software to plan and deliver unique digital media content to clients via social media and marketing campaigns.• Successfully initiated, planned, executed and closed dozens of projects. • Developed and managed a five level work breakdown structure (WBS) for integrated training camps.• Coordinated and lead meetings with other key partners to improve current client relationships by enhancing the customer experience.• Communicate with project personnel to quickly identify and assertively resolve problems.



Arapahoe High School

• Head Coach

  • 2012 - 2018

  • Demonstrated assertive leadership towards building outcome oriented collaborative teams. • Successfully directed and lead small groups of 5 to 11 people towards a defined project goal.• Successfully directed large groups ranging from I6 to 57 people towards a defined project goal. • Demonstrated assertive leadership towards building outcome oriented collaborative teams. • Successfully directed and lead small groups of 5 to 11 people towards a defined project goal.• Successfully directed large groups ranging from I6 to 57 people towards a defined project goal.



Wilks Broadcasting

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Content Project Manager

  • 2012 - 2014

  • Developed a marketing strategy to maximize audience engagement for 1.2 million daily listeners.• Lead project to develop unique social media profiles for three stations controllable under (CRM) platform.• Created original digital media marketing content for three stations with a daily audience of 1.2 million.• Lead analysis of existing marketing strategies to measure effectiveness and provide recommendations. • Facilitated cross-functional team collaboration with marketing and sales staff.• Coordinated meetings with key stakeholders to ensure project deliverables were being implemented accordingly.



Chahari Project

• Project Manager

  • 2011 - 2012

  • Oversaw analysis of existing marketing strategies to measure effectiveness in multiple languages. • Lead group to overhaul existing marketing to drive message more effectively in multiple languages.• Oversaw multiple project life-cycles for marketing strategy including planning, executing and closing. • Used Adobe Creative Suite to create print and digital marketing materials. • Devised and evaluated procedures for collecting data, such as surveys, opinion polls, and questionnaires.