Expert

• Sep 2023 - Present

As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early stage businesses, emerging trends and technology, and an expanded network of exceptional leaders, and resources through a top-tier seed-stage firm. Primary is New York City’s premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more. As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early stage businesses, emerging trends and technology, and an expanded network of exceptional leaders, and resources through a top-tier seed-stage firm. Primary is New York City’s premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more.

Member

• Sep 2019 - Present

CRO School Graduate (July 2021). Learned the key skills and strategies needed as a CRO, including developing a theory of enterprise value, financial modeling and unit economics, revenue team alignment, board management, and building a world-class team. Pavilion is a private members-only organization consisting of 1,000's of the top VPs of Sales, CROs, CMO's, CEO's, Finance and Ops leads globally, as well as those at the Director, Associate and Analyst level. Our membership includes… Show more CRO School Graduate (July 2021). Learned the key skills and strategies needed as a CRO, including developing a theory of enterprise value, financial modeling and unit economics, revenue team alignment, board management, and building a world-class team. Pavilion is a private members-only organization consisting of 1,000's of the top VPs of Sales, CROs, CMO's, CEO's, Finance and Ops leads globally, as well as those at the Director, Associate and Analyst level. Our membership includes executives from companies such as Square, Greenhouse, CB Insights, ZocDoc, Foursquare, Yext, Shopkeep, Intralinks, WeWork, and many more. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. Show less CRO School Graduate (July 2021). Learned the key skills and strategies needed as a CRO, including developing a theory of enterprise value, financial modeling and unit economics, revenue team alignment, board management, and building a world-class team. Pavilion is a private members-only organization consisting of 1,000's of the top VPs of Sales, CROs, CMO's, CEO's, Finance and Ops leads globally, as well as those at the Director, Associate and Analyst level. Our membership includes… Show more CRO School Graduate (July 2021). Learned the key skills and strategies needed as a CRO, including developing a theory of enterprise value, financial modeling and unit economics, revenue team alignment, board management, and building a world-class team. Pavilion is a private members-only organization consisting of 1,000's of the top VPs of Sales, CROs, CMO's, CEO's, Finance and Ops leads globally, as well as those at the Director, Associate and Analyst level. Our membership includes executives from companies such as Square, Greenhouse, CB Insights, ZocDoc, Foursquare, Yext, Shopkeep, Intralinks, WeWork, and many more. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. Show less

Fractional VP of Sales and Business Development

• Aug 2023 - Present

Chief Revenue Officer (CRO)

• Nov 2020 - Jun 2023

Recruited by the Board and the President to lead Sales, Marketing, and Customer Success. • Grew top-line revenue by 78%, delivering record-high ARR and NRR • Improved unit economics of CAC, LTV, and Payback Period • Collaborated with the executive leadership team to create a unified GTM strategy • Built the company's sales playbook from scratch and implemented a rigorous sales process, sales methodology/qualification framework (MEDDPICC), forecasting methodology, pricing… Show more Recruited by the Board and the President to lead Sales, Marketing, and Customer Success. • Grew top-line revenue by 78%, delivering record-high ARR and NRR • Improved unit economics of CAC, LTV, and Payback Period • Collaborated with the executive leadership team to create a unified GTM strategy • Built the company's sales playbook from scratch and implemented a rigorous sales process, sales methodology/qualification framework (MEDDPICC), forecasting methodology, pricing strategy, and departmental KPIs *Customers include Meta, Apple, Amazon, Google, American Express, Netflix, Endeavor, and many more Fortune 1000 companies Show less Recruited by the Board and the President to lead Sales, Marketing, and Customer Success. • Grew top-line revenue by 78%, delivering record-high ARR and NRR • Improved unit economics of CAC, LTV, and Payback Period • Collaborated with the executive leadership team to create a unified GTM strategy • Built the company's sales playbook from scratch and implemented a rigorous sales process, sales methodology/qualification framework (MEDDPICC), forecasting methodology, pricing… Show more Recruited by the Board and the President to lead Sales, Marketing, and Customer Success. • Grew top-line revenue by 78%, delivering record-high ARR and NRR • Improved unit economics of CAC, LTV, and Payback Period • Collaborated with the executive leadership team to create a unified GTM strategy • Built the company's sales playbook from scratch and implemented a rigorous sales process, sales methodology/qualification framework (MEDDPICC), forecasting methodology, pricing strategy, and departmental KPIs *Customers include Meta, Apple, Amazon, Google, American Express, Netflix, Endeavor, and many more Fortune 1000 companies Show less

Vice President of Sales

• Nov 2019 - May 2020

*The company has raised $393M in funding and is currently valued at $1.5B As the VP of Sales, I positioned the company for sustainable growth and scale by refining our Go-To-Market motions and hiring A-players. • Grew ARR by 35% and built an 8-figure pipeline in 6 months • Leader of 9 direct reports (Account Executives, Business Development Representatives, and Sales Operations) based in New York, London, and Tel Aviv. *Customers include Hearst, Yahoo!, WSJ, New York… Show more *The company has raised $393M in funding and is currently valued at $1.5B As the VP of Sales, I positioned the company for sustainable growth and scale by refining our Go-To-Market motions and hiring A-players. • Grew ARR by 35% and built an 8-figure pipeline in 6 months • Leader of 9 direct reports (Account Executives, Business Development Representatives, and Sales Operations) based in New York, London, and Tel Aviv. *Customers include Hearst, Yahoo!, WSJ, New York Post, Sky Sport, Aol., HuffPost, and many more top-tier publishers and digital media companies Show less *The company has raised $393M in funding and is currently valued at $1.5B As the VP of Sales, I positioned the company for sustainable growth and scale by refining our Go-To-Market motions and hiring A-players. • Grew ARR by 35% and built an 8-figure pipeline in 6 months • Leader of 9 direct reports (Account Executives, Business Development Representatives, and Sales Operations) based in New York, London, and Tel Aviv. *Customers include Hearst, Yahoo!, WSJ, New York… Show more *The company has raised $393M in funding and is currently valued at $1.5B As the VP of Sales, I positioned the company for sustainable growth and scale by refining our Go-To-Market motions and hiring A-players. • Grew ARR by 35% and built an 8-figure pipeline in 6 months • Leader of 9 direct reports (Account Executives, Business Development Representatives, and Sales Operations) based in New York, London, and Tel Aviv. *Customers include Hearst, Yahoo!, WSJ, New York Post, Sky Sport, Aol., HuffPost, and many more top-tier publishers and digital media companies Show less

Executive Director of Sales, North America

• Jan 2018 - Nov 2019

Storyful (a News Corp company) is the world's leading social media intelligence and news agency. Recruited by the CRO and VP to build and lead the Corporate Intelligence business unit. • Boosted top-line revenue by 240% • Recruited, hired, and trained 5 Sales Directors • Devised the GTM strategy for North America, including data and analytics to define our ICP, build territory plans, create buyer personas and value propositions, and establish an outbound sales… Show more Storyful (a News Corp company) is the world's leading social media intelligence and news agency. Recruited by the CRO and VP to build and lead the Corporate Intelligence business unit. • Boosted top-line revenue by 240% • Recruited, hired, and trained 5 Sales Directors • Devised the GTM strategy for North America, including data and analytics to define our ICP, build territory plans, create buyer personas and value propositions, and establish an outbound sales motion. *Customers include Weber Shandwick, Blackrock, American Express, Edelman, WSJ, and several more blue-chip brands and agencies Show less Storyful (a News Corp company) is the world's leading social media intelligence and news agency. Recruited by the CRO and VP to build and lead the Corporate Intelligence business unit. • Boosted top-line revenue by 240% • Recruited, hired, and trained 5 Sales Directors • Devised the GTM strategy for North America, including data and analytics to define our ICP, build territory plans, create buyer personas and value propositions, and establish an outbound sales… Show more Storyful (a News Corp company) is the world's leading social media intelligence and news agency. Recruited by the CRO and VP to build and lead the Corporate Intelligence business unit. • Boosted top-line revenue by 240% • Recruited, hired, and trained 5 Sales Directors • Devised the GTM strategy for North America, including data and analytics to define our ICP, build territory plans, create buyer personas and value propositions, and establish an outbound sales motion. *Customers include Weber Shandwick, Blackrock, American Express, Edelman, WSJ, and several more blue-chip brands and agencies Show less

Director of Strategic Partnerships and Alliances

• Jan 2017 - Dec 2017

*Helped the company raise $20M in Series D funding. The company has raised $170.7M in funding and is currently valued at ~$1B • Unlocked a new revenue stream for the company by spearheading the launch of our Partner-Led Sales motion • Solidified partnerships with key accounts including IBM, Citrix, and Dell-EMC.

Director of Sales

• Sep 2015 - Dec 2016

• Privileged to have led a team of 7 Account Executives to achieve 112% of quota • Increased ARPU by 37%, delivered 92% forecasting accuracy, and improved win rates by 25%. • Refined our outbound-led motion by collaborating with Marketing to run coordinated and targeted account outreach, resulting in a 40% increase in MQL:SQO conversion. • Selected by the Executive team to spearhead the implementation and adoption of The ValueSelling Framework® across the company’s global sales… Show more • Privileged to have led a team of 7 Account Executives to achieve 112% of quota • Increased ARPU by 37%, delivered 92% forecasting accuracy, and improved win rates by 25%. • Refined our outbound-led motion by collaborating with Marketing to run coordinated and targeted account outreach, resulting in a 40% increase in MQL:SQO conversion. • Selected by the Executive team to spearhead the implementation and adoption of The ValueSelling Framework® across the company’s global sales team. *Customers include Paramount, Fox, Univision, Insider Inc. VICE, Accuweather, Eurosport, and thousands more broadcasters, publishers, and digital media companies

Sales Director

• Jul 2013 - Aug 2015

*Acquired by Medallia for $100M • Founding member of the Enterprise Sales team that grew the company’s revenue by 6x in two years. • Achieved 150% of quota in 2014 *Acquired by Medallia for $100M • Founding member of the Enterprise Sales team that grew the company’s revenue by 6x in two years. • Achieved 150% of quota in 2014

Sales Director, North America

• Nov 2011 - Jul 2013

*Acquired by WGSN for ~$60M *Acquired by WGSN for ~$60M

Manager, International Business Development

• Sep 2009 - Nov 2011

Sales Operations Coordinator

• Nov 2005 - Sep 2009