Christopher Melendez
Go to Market Optimization Associate at Slice- Claim this Profile
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Bio
Micko Ebora
Chris is a brilliant product strategist and marketing associate that has successfully led many projects. He is a strong communicator, incredibly emphatic, and a decisive leader. Often going above and beyond to meet expectations, he is also very reliable and one of the hardest working people I've ever met. Chris is able to easily prioritize tasks and create robust roadmaps for the team to follow. I cannot speak highly enough of Chris' work and character.
Ashley Freitas
To whom it may concern, I had the pleasure of working with Chris Melendez on the Trusted Tester Program Team at Google Via Artech as a Product Strategist. When I first started working with Chris, it was apparent he had a strong understanding of logical thinking. He could take a step back from the problem at hand, assess what he was seeing, and then start placing together a solution to the problem. We would often chat about issues we were having on projects, how to better the workflow, or even how we could better ourselves as teammates. With each chat, I would walk away with a better view of the problem and what my options were to fix it. With these chats, I understood that Chris had the logical thinking to get a project done, do well, and not leave others behind. He also understood people and had a firm grasp of empathy. Yes, he could see a problem and come back with a well thought out plan and present it to others, but he would still have an open mind and listen to others. That is wonderful to have in a teammate. Chris showed he had a passion for the projects and how much he cared for the people he worked with by constantly looking for answers to questions, but also wanting to hear feedback from teammates. It is this great combination between his logical thinking and empathy, all mixed with his drive to get a project finished, and finished right, that makes him nothing short of a wonderful teammate and a fantastic employee. If I had the chance to work with Chris Melendez again, I certainly would. Best, Ashley Freitas
Micko Ebora
Chris is a brilliant product strategist and marketing associate that has successfully led many projects. He is a strong communicator, incredibly emphatic, and a decisive leader. Often going above and beyond to meet expectations, he is also very reliable and one of the hardest working people I've ever met. Chris is able to easily prioritize tasks and create robust roadmaps for the team to follow. I cannot speak highly enough of Chris' work and character.
Ashley Freitas
To whom it may concern, I had the pleasure of working with Chris Melendez on the Trusted Tester Program Team at Google Via Artech as a Product Strategist. When I first started working with Chris, it was apparent he had a strong understanding of logical thinking. He could take a step back from the problem at hand, assess what he was seeing, and then start placing together a solution to the problem. We would often chat about issues we were having on projects, how to better the workflow, or even how we could better ourselves as teammates. With each chat, I would walk away with a better view of the problem and what my options were to fix it. With these chats, I understood that Chris had the logical thinking to get a project done, do well, and not leave others behind. He also understood people and had a firm grasp of empathy. Yes, he could see a problem and come back with a well thought out plan and present it to others, but he would still have an open mind and listen to others. That is wonderful to have in a teammate. Chris showed he had a passion for the projects and how much he cared for the people he worked with by constantly looking for answers to questions, but also wanting to hear feedback from teammates. It is this great combination between his logical thinking and empathy, all mixed with his drive to get a project finished, and finished right, that makes him nothing short of a wonderful teammate and a fantastic employee. If I had the chance to work with Chris Melendez again, I certainly would. Best, Ashley Freitas
Micko Ebora
Chris is a brilliant product strategist and marketing associate that has successfully led many projects. He is a strong communicator, incredibly emphatic, and a decisive leader. Often going above and beyond to meet expectations, he is also very reliable and one of the hardest working people I've ever met. Chris is able to easily prioritize tasks and create robust roadmaps for the team to follow. I cannot speak highly enough of Chris' work and character.
Ashley Freitas
To whom it may concern, I had the pleasure of working with Chris Melendez on the Trusted Tester Program Team at Google Via Artech as a Product Strategist. When I first started working with Chris, it was apparent he had a strong understanding of logical thinking. He could take a step back from the problem at hand, assess what he was seeing, and then start placing together a solution to the problem. We would often chat about issues we were having on projects, how to better the workflow, or even how we could better ourselves as teammates. With each chat, I would walk away with a better view of the problem and what my options were to fix it. With these chats, I understood that Chris had the logical thinking to get a project done, do well, and not leave others behind. He also understood people and had a firm grasp of empathy. Yes, he could see a problem and come back with a well thought out plan and present it to others, but he would still have an open mind and listen to others. That is wonderful to have in a teammate. Chris showed he had a passion for the projects and how much he cared for the people he worked with by constantly looking for answers to questions, but also wanting to hear feedback from teammates. It is this great combination between his logical thinking and empathy, all mixed with his drive to get a project finished, and finished right, that makes him nothing short of a wonderful teammate and a fantastic employee. If I had the chance to work with Chris Melendez again, I certainly would. Best, Ashley Freitas
Micko Ebora
Chris is a brilliant product strategist and marketing associate that has successfully led many projects. He is a strong communicator, incredibly emphatic, and a decisive leader. Often going above and beyond to meet expectations, he is also very reliable and one of the hardest working people I've ever met. Chris is able to easily prioritize tasks and create robust roadmaps for the team to follow. I cannot speak highly enough of Chris' work and character.
Ashley Freitas
To whom it may concern, I had the pleasure of working with Chris Melendez on the Trusted Tester Program Team at Google Via Artech as a Product Strategist. When I first started working with Chris, it was apparent he had a strong understanding of logical thinking. He could take a step back from the problem at hand, assess what he was seeing, and then start placing together a solution to the problem. We would often chat about issues we were having on projects, how to better the workflow, or even how we could better ourselves as teammates. With each chat, I would walk away with a better view of the problem and what my options were to fix it. With these chats, I understood that Chris had the logical thinking to get a project done, do well, and not leave others behind. He also understood people and had a firm grasp of empathy. Yes, he could see a problem and come back with a well thought out plan and present it to others, but he would still have an open mind and listen to others. That is wonderful to have in a teammate. Chris showed he had a passion for the projects and how much he cared for the people he worked with by constantly looking for answers to questions, but also wanting to hear feedback from teammates. It is this great combination between his logical thinking and empathy, all mixed with his drive to get a project finished, and finished right, that makes him nothing short of a wonderful teammate and a fantastic employee. If I had the chance to work with Chris Melendez again, I certainly would. Best, Ashley Freitas
Credentials
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Advanced Product Marketing
LinkedInMay, 2022- Nov, 2024 -
B2B Marketing Foundations
LinkedInApr, 2022- Nov, 2024 -
Product Marketing
LinkedInApr, 2022- Nov, 2024
Experience
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Slice
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United States
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Software Development
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500 - 600 Employee
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Go to Market Optimization Associate
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Oct 2022 - Present
• Identifying high-priority prospect accounts and formulating marketing strategies that increased ROI per new shop by up to 25% • Developing market-specific growth strategies that matched segmented local needs with differentiated value propositions • Reporting on acquisition and sales metrics using Salesforce, providing strategic direction and uncovering new opportunities • Building, hiring, and directing an internal market development team, resulting in a 73% increase in new accounts with a 270% reduction in costs Show less
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Marketing Coordinator
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Jun 2021 - Oct 2022
• Revamped the referral program to increase referrals by 100% YoY through data-backed strategies and improved communications• Redesigned sales scripts to efficiently target different prospect accounts based on new customer segments and targeted value propositions• Ran multi-channel marketing campaigns to effectively funnel B2B prospects, resulting in up to a 15% increase in sales• Managed product marketing strategy for new menu products, resulting in a 35% increase in upsells and a 20% reduction in churn• Established product position and conducted market analysis on industry trends for a new POS product, providing strategic direction to key stakeholders• Analyzed seasonality within the pizza industry and creating go-to-market strategies targeting areas based on expected seasonality• Launched an affiliate marketing program, increasing monthly sales by 5% through mutually beneficial partnerships Show less
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2U
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United States
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Education Administration Programs
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700 & Above Employee
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Tutor and Learning Associate
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Feb 2020 - Jan 2022
• Answer data visualization questions from students on a variety of subjects including R, SQL, Snowflake, Tableau, and Microsoft Excel • Provide additional support to students as a tutor for digital marketing classes where students learn the basics of digital marketing campaigns, web analytics, SEO/SEM, e-commerce, and remarketing • Answer data visualization questions from students on a variety of subjects including R, SQL, Snowflake, Tableau, and Microsoft Excel • Provide additional support to students as a tutor for digital marketing classes where students learn the basics of digital marketing campaigns, web analytics, SEO/SEM, e-commerce, and remarketing
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Albertsons Companies
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Retail
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700 & Above Employee
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Marketing Associate
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Mar 2020 - Sep 2020
• Identified industry trends to pinpoint areas for product and market growth via big data applications • Conducted regular reporting on sales, customer engagement, retention, and other key metrics to determine if product and marketing objectives were being met • Managed 25 projects that tackled new product production, retail strategies, customer retention, and pricing strategies • Collaborated in cross-functional teams that included sourcing, product development, legal/compliance, finance, and external partners to ensure coordinated production • Performed 50 forecasts to determine the impact of new products on sales, customer response, and market penetration • Evaluated current brand positioning, engaged in customer segmentation, and analyzed competitive landscapes to create marketing strategies across 12 categories to increase market share • Crafted 6 presentations for executive leadership teams to communicate the benefits and story of new strategic initiatives • Conducted product performance reports for new product launches and made new strategies to increase product adoption • Built and organized a master database by integrating complex data sets from multiple sources, facilitating fast and easy retrieval of analytics that provided strategic direction Show less
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Google
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United States
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Software Development
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700 & Above Employee
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New Product Strategist
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Jan 2019 - Mar 2020
• Developed data-driven product marketing plans and go-to-market strategies based on key performance metrics • Constructed and conducted marketing research studies through product testing and surveys • Evaluated data and used analytical skills to determine interests, pain points, and engagement for new products and features • Worked collaboratively in cross-functional teams with product management, marketing, engineering, and other internal stakeholders to ensure successful product launches • Established and developed partnerships with small business owners as a representative of Google during in-depth interviews for qualitative research • Created and implemented a new process for analyzing research data resulting in more accurate analytics with a 50% reduction in errors • Improved operations through statistics and regression analysis resulting in more accurate and 75% faster timeline projections • Presented consumer insights and customer-centric solutions to product management and marketing teams Show less
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Education
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2014 - 2018
Washington University in St. Louis
Bachelor of Science in Business Administration, Marketing -
2016 - 2016
The London School of Economics and Political Science (LSE)
Summer: Study Abroad -
2010 - 2014
St. Joseph Notre Dame
High School
Community
