Christophe Sonladuangchanh

Head of Growth Marketing at Virtuo
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Chinois Limited working proficiency
  • Laotien Limited working proficiency
  • Espagnol Elementary proficiency

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Daniel DAYOT

Christophe est doté d'un leadership naturel ainsi que d'une rigueur professionnelle incomparable. Les données ainsi que leurs analyse se fait d'un coup d'oeil et sa logique permet de constater très rapidement d'ou viennent les évolutions de celles-ci. Il a été une pièce majeure non seulement à Made.com mais également à Kiute/Booksy en tant que directeur marketing. Il concilie bonne humeur au travail et développement du savoir-faire par la diversité de ses compétences concernant le marketing digital. Sa polyvalence (SEA/SMA/SEO/Affiliation/Emailing et encore...) lui permet d'être aussi bon en développement stratégique qu'en opérationnel. Cela a été un réel plaisir de travailler avec lui au sein de deux différentes entreprises, il est réellement le partenaire le plus compétent que je connaisse aujourd'hui !

LinkedIn User

I had the pleasure to work with Christophe who is one of the most well-rounded performance marketers I have met. He is a real team player who is always keen to support. I really value his pragmatic approach in planning, impeccable day-to-day reporting, technical knowledge and strategic insight. I can only recommend Christopher and hope our paths will cross again.

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Credentials

  • Certification Google Adwords Partners
    Google

Experience

  • Virtuo
    • Canada
    • Real Estate
    • 1 - 100 Employee
    • Head of Growth Marketing
      • Mar 2023 - Present

      Key responsibilities across 6 countries (FR, UK, ES, IT, DE, PT): - User Acquisition - Activation / CRM - Data & Analytics - Team management Key responsibilities across 6 countries (FR, UK, ES, IT, DE, PT): - User Acquisition - Activation / CRM - Data & Analytics - Team management

  • Booksy France
    • France
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Director
      • Dec 2021 - Jan 2023

      Key responsibilities include: - BtB (Saas): Lead generation strategy through online & offline medias - BtC (Marketplace): Growth marketing including app clients acquisition & retention, offer management & partnerships - Brand, Communication & Design: Rebranding of Kiute and launch of Booksy brand in France, Social Media, PR, ambassador program, merchandising - Product Marketing : Define value proposition, product & features evangelization, trends & competition analysis -… Show more Key responsibilities include: - BtB (Saas): Lead generation strategy through online & offline medias - BtC (Marketplace): Growth marketing including app clients acquisition & retention, offer management & partnerships - Brand, Communication & Design: Rebranding of Kiute and launch of Booksy brand in France, Social Media, PR, ambassador program, merchandising - Product Marketing : Define value proposition, product & features evangelization, trends & competition analysis - Booksy France Comex member

    • Head of Marketing BtC
      • Dec 2020 - Dec 2021

      Key responsibilities include: - Marketplace monitoring & developement including Objective & budget definition - Acquisition strategy (Paid media including Search, Social, Display, App campaigns & Partnerships) - Retention strategy (CRM, Emailing & Push) - Salon Offer (Segmentation, commercial operations ...) - Data management & tracking - Team Management

  • MADE.COM
    • United Kingdom
    • Retail
    • 100 - 200 Employee
    • Performance Manager / Deputy Director France
      • Oct 2019 - Dec 2020

      Key responsibilities include: - Business development & monitoring for French Market including Objective & budget definition and reporting setup - Performance Marketing (SEA, SEO, Social, Display, Affiliates & online partnerships) / Acquisition & Retention strategy - Team & Project Management Key responsibilities include: - Business development & monitoring for French Market including Objective & budget definition and reporting setup - Performance Marketing (SEA, SEO, Social, Display, Affiliates & online partnerships) / Acquisition & Retention strategy - Team & Project Management

  • lafourchette
    • France
    • Restaurants
    • 1 - 100 Employee
    • Paid Acquisition Manager
      • Mar 2017 - Sep 2019

      Paid Acquisition Manager @LaFourchette, a TripAdvisor Company, managing team in HQ & agency + responsibility over 10 countries Key responsibilities include: - Paid Media campaigns management: SEA (in-house), Facebook Ads (agency management), Display (Criteo, RTB, GDN), Google UA & Apple Search Ads, Affiliation (Awin) - Reporting & Tracking: Analysis and reporting creation, Tracking/Analytics management through Google Analytics and Appsflyer - Project / Product… Show more Paid Acquisition Manager @LaFourchette, a TripAdvisor Company, managing team in HQ & agency + responsibility over 10 countries Key responsibilities include: - Paid Media campaigns management: SEA (in-house), Facebook Ads (agency management), Display (Criteo, RTB, GDN), Google UA & Apple Search Ads, Affiliation (Awin) - Reporting & Tracking: Analysis and reporting creation, Tracking/Analytics management through Google Analytics and Appsflyer - Project / Product Management: Deployment of automated SEA management tools, Feed management for Dynamic Product ads, Incrementality test

    • SEA Analyst
      • Sep 2014 - Feb 2017

      Key responsibilities include: - SEA in-house campaigns management over 11 countries - Reporting & Tracking: Analysis and reporting creation, Tracking/Analytics management through Google Analytics and Appsflyer - Project / Product Management: Deployment of automated SEA management tools, Feed management, Conduct Landing page AB test

  • Keyade
    • France
    • Advertising Services
    • 100 - 200 Employee
    • SEA Consultant
      • Sep 2013 - Sep 2014

      Key responsibilities include: - SEA campaigns management for the following clients: Air France, Bebloom, Access-Moto CoachClub - Reporting: Analysis of results to provide reports and recommendations for clients - Building and managing close working relationships with clients and partners - Business development: Assisting with pre-sales meeting preparation for SEA account audit, including forecasting and modelling to sign new clients Key responsibilities include: - SEA campaigns management for the following clients: Air France, Bebloom, Access-Moto CoachClub - Reporting: Analysis of results to provide reports and recommendations for clients - Building and managing close working relationships with clients and partners - Business development: Assisting with pre-sales meeting preparation for SEA account audit, including forecasting and modelling to sign new clients

  • RueDuCommerce
    • Partnership & Affiliate marketing Associate
      • Nov 2012 - Sep 2013

      Key responsibilities include: - Management of the affiliate program using Awin plateform - Organization of sales promotion operations and coordination with sales teams - Optimization and integration of the product catalog on price comparators - Creation of web banners and newsletters Key responsibilities include: - Management of the affiliate program using Awin plateform - Organization of sales promotion operations and coordination with sales teams - Optimization and integration of the product catalog on price comparators - Creation of web banners and newsletters

  • LaFourchette.com
    • United Kingdom
    • 1 - 100 Employee
    • Online marketing Officer
      • Jun 2012 - Nov 2012

      Key responsibilities include: - SEA in-house campaign management in 3 countries (Google Adwords et Bing Ads) - Reporting creation & performance analysis - Assets creation (banners, landing pages) & AB Test Key responsibilities include: - SEA in-house campaign management in 3 countries (Google Adwords et Bing Ads) - Reporting creation & performance analysis - Assets creation (banners, landing pages) & AB Test

  • International Chamber of Commerce
    • France
    • International Trade and Development
    • 400 - 500 Employee
    • Consultant Marketing Online
      • Jan 2012 - May 2012

      Key responsibilities include: - SEO (Search Engine Optimization) audit - SEA campaign management (as part of Google Online Marketing Challenge 2012) Key responsibilities include: - SEO (Search Engine Optimization) audit - SEA campaign management (as part of Google Online Marketing Challenge 2012)

  • HSBC
    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Assistant Commercial
      • Jul 2011 - Aug 2011

      • Mise à jour de la base de données clients KYC / CRM • Traitement des opérations bancaires • Assistance téléphonique • Mise à jour de la base de données clients KYC / CRM • Traitement des opérations bancaires • Assistance téléphonique

Education

  • PSB Paris School of Business
    Master 2, Digital Business
    2011 - 2013
  • Université Panthéon Sorbonne (Paris I)
    Licence, Economie et Gestion, Mention Economie
    2008 - 2011

Community

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