Christophe Pallot

Strategy & Marketing Project Leader at MOBIVIA
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Contact Information
us****@****om
(386) 825-5501
Location
Geneva Metropolitan Area, CH
Languages
  • English Full professional proficiency
  • French Native or bilingual proficiency
  • Spanish Full professional proficiency
  • Allemand Limited working proficiency

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Credentials

  • Fondamentaux du Marketing Numérique
    Google
    Nov, 2021
    - Nov, 2024

Experience

  • Mobivia
    • France
    • Automotive
    • 100 - 200 Employee
    • Strategy & Marketing Project Leader
      • Nov 2020 - Present

      Project Leader in: - Exploring Platform Business Models Solutions - Designing and implementing the global category management strategy- Building the global procurement and sourcing strategy- HR mission: write, promote and implemente a human talents strategy within the group Project Leader in: - Exploring Platform Business Models Solutions - Designing and implementing the global category management strategy- Building the global procurement and sourcing strategy- HR mission: write, promote and implemente a human talents strategy within the group

  • Norauto España
    • Spain
    • Motor Vehicle Manufacturing
    • 400 - 500 Employee
    • E commerce and Marketing Director
      • Feb 2019 - Nov 2020

      Member of the Executive CommitteeManage a 10 people team and a budget of several millions eurosDefine and implement the marketing strategy within the international positioningAdapt the brand image and the communication concept to the local marketIn charge of e-commerce and digital marketing (SEM / Display / Social Networks)Develop the Relationship Marketing (CRM, email marketing, loyalty plan)Optimize the crosschannel media mix (TV / Radio / Press /Digital)Plan the promotional activation

  • MGTS.SA
    • Switzerland
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Leader
      • Mar 2011 - Jan 2019

      Member of the Executive CommitteeManage a 5 people team (2 marketing managers, 3 graphic designers in Shanghai)Define the product own brands strategy for Mobivia group (5 retailer brands)Brand positioning guardian/promoter within the groupInternational market studies consolidation to optimize the sourcing processDefine the graphic identities and deliver more than 500 new products each yearLaunching products or categories communication kits (Videos, PIM, launch plan)Project manager for the products brands convergence through the groupAn E-Bike Brand launched from scratch (360º launch plan)

  • Monoprix
    • Retail
    • 700 & Above Employee
    • Own Brand Manager & Buyer
      • Apr 2003 - Feb 2011

      In charge of the P&L of a 300 products portfolio (fresh-food category)Respect and actualize the product private label brand positioningInsure the evolution of the product ranges implementing a "collection" approachManage the suppliers and partners relationshipsFollow-up the packaging processMonoprix Premium Brand repositioning for the fresh-food category In charge of the P&L of a 300 products portfolio (fresh-food category)Respect and actualize the product private label brand positioningInsure the evolution of the product ranges implementing a "collection" approachManage the suppliers and partners relationshipsFollow-up the packaging processMonoprix Premium Brand repositioning for the fresh-food category

  • Carrefour
    • France
    • Retail
    • 700 & Above Employee
    • Marketing Assitant (own label food products)
      • Jul 2002 - Dec 2002

      Carrefour Switzerland Zürich Head Office, Private Label Products Development, Food Marketing Assitant Monitoring the food offer of the Swiss competitor retailers (Migros and Coop) Launching products with local suppliers Carrefour Switzerland Zürich Head Office, Private Label Products Development, Food Marketing Assitant Monitoring the food offer of the Swiss competitor retailers (Migros and Coop) Launching products with local suppliers

  • Carré Noir
    • France
    • Design Services
    • 100 - 200 Employee
    • Key Account Assistant (Internship)
      • Apr 2001 - Sep 2001

      Carré Noir Publicis Group Paris (Design Agency), Project manager Intern-Follow-up projects for large groups (Carrefour, Auchan, Leclerc) and leading brands (Hennessy, Sofitel)- Design brief and follow-up- Coordinate between various parties (design teams, productions, client) Carré Noir Publicis Group Paris (Design Agency), Project manager Intern-Follow-up projects for large groups (Carrefour, Auchan, Leclerc) and leading brands (Hennessy, Sofitel)- Design brief and follow-up- Coordinate between various parties (design teams, productions, client)

Education

  • Grenoble Ecole de Management
    Master's degree, Marketing
    1999 - 2002
  • ESM, Ecole de Management et de Communication
    Diplomé en Formation Continue, Marketing Digital
    2015 - 2016
  • EDHEC Business School
    Management and Strategy (Mobivia Talent Program)
    -

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