Christophe Longuet
Managing Director at KraussMaffei France- Claim this Profile
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Experience
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KraussMaffei France
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France
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Machinery Manufacturing
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1 - 100 Employee
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Managing Director
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Oct 2021 - Present
Gennevilliers, Île-de-France, France
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Partner Automotive
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Italy
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Professional Training and Coaching
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Team Leader
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Sep 2019 - Oct 2021
Aix-en-Provence - Analysis / preparation of educational material on sales techniques, prospecting and management - Animation of live or remote training devices - Individual or team coaching - Network assessments: interpersonal skills, know-how, performance, key skills, points of effort - Consulting and CRM implementation - Recruitment (search and selection)
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SUNPARTNER Technologies
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Germany
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Personal Care Product Manufacturing
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Business Development Director Southern Europe
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Jul 2018 - Aug 2019
Aix-en-Provence
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Commercial Director France
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Jul 2017 - Aug 2019
Aix-en-Provence Après 10 ans de R&D, 130 brevets et 70 M€ de levées de fonds, la société m’a confié la définition de la stratégie commerciale et la mise en place de l’équipe constituée de 5 Responsables de zones su la France et la recherche/mise en place de partenaires pour les pays du Sud de l’Europe. En a suivi le déploiement et mise en service du CRM pour la gestion des opportunités et projets. Principaux Résultats : Presciption auprès des acteurs du batiment et au travers d’outils identifiants… Show more Après 10 ans de R&D, 130 brevets et 70 M€ de levées de fonds, la société m’a confié la définition de la stratégie commerciale et la mise en place de l’équipe constituée de 5 Responsables de zones su la France et la recherche/mise en place de partenaires pour les pays du Sud de l’Europe. En a suivi le déploiement et mise en service du CRM pour la gestion des opportunités et projets. Principaux Résultats : Presciption auprès des acteurs du batiment et au travers d’outils identifiants projets immobiliers • Opportunités de 30 M€ pour la période 2018-2021 • 234 Projets identifiés • 5 Installations démonstrateur réalisées
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IVECO
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Italy
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Motor Vehicle Manufacturing
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700 & Above Employee
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Business Line Director
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Oct 2015 - Jun 2017
Turin (Italy) Successfully define and monitor market attack plans, execute commercial policies (discount and campaign), manage profit and stocks (market and network) and handle price list (implementation and definition). Create salesmen tools & corporate internet site (App), initiate market definitions (segmentation and competitors) and marketing initiatives (product and region), and perform new product development & competitors analysis. Selected Accomplishments: Promoted to the new position in… Show more Successfully define and monitor market attack plans, execute commercial policies (discount and campaign), manage profit and stocks (market and network) and handle price list (implementation and definition). Create salesmen tools & corporate internet site (App), initiate market definitions (segmentation and competitors) and marketing initiatives (product and region), and perform new product development & competitors analysis. Selected Accomplishments: Promoted to the new position in the global bus team after the previous South African experience, I’ve created a new team to reach a 2018 ambitious target : 20% market share and 20% gross margin in EMEA vs 11.9% MS & 15.2% GM in 2015. Here the June 2017 results: • Turnover $123M sales vs $95M YTD 2015. 14,8% Market Share vs 11,9% in 2015. • Up to 19% growth wholesales and 8.7pp ( 17,1% vs 8,4%) increase gross margin vs 2015
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Network & Marketing Director Southern Africa
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Apr 2012 - Oct 2015
Johannesburg Proactively involved in external and internal communication (ATL, BTL,…), social networks (Facebook, Twitter,…) & press events ( product launches, events conception and organization ( international shows ), price positioning and competitors marketing surveillance. Network implementation ( new prospects, geomarketing, business analysis, training ) & business development based on sales targets and new CSI implementation. Selected Accomplishments: A new Plant Facility project in South… Show more Proactively involved in external and internal communication (ATL, BTL,…), social networks (Facebook, Twitter,…) & press events ( product launches, events conception and organization ( international shows ), price positioning and competitors marketing surveillance. Network implementation ( new prospects, geomarketing, business analysis, training ) & business development based on sales targets and new CSI implementation. Selected Accomplishments: A new Plant Facility project in South Africa (Pretoria) required a re-launch of the IVECO brand in the Southern Africa area: • Creations and launch of the “Born in South Africa” Campaign • 821 Guests, 11 days, 1500sqm IVECO Stand at the Johannesburg Motor Show ( 2013 )
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Fastercom Srl
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Italy
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Sales & Marketing Director
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May 2010 - Mar 2012
Turin / Rome Optimised commercial offers & negotiations for the web-based platform. Managed 3 KAM (Key Accounts Manager) and facilitated external and internal communication (ATL, BTL). Selected Accomplishments: Creation of start-up (Still operating on the market) on European Level. More than 3500 users of the Platform in 13 countries: • Secured $1.5M European contract in 3 years with Renault HQ • Brought a revolutionary change by achieving success from 0 to $1M sales in two years with 13… Show more Optimised commercial offers & negotiations for the web-based platform. Managed 3 KAM (Key Accounts Manager) and facilitated external and internal communication (ATL, BTL). Selected Accomplishments: Creation of start-up (Still operating on the market) on European Level. More than 3500 users of the Platform in 13 countries: • Secured $1.5M European contract in 3 years with Renault HQ • Brought a revolutionary change by achieving success from 0 to $1M sales in two years with 13 employees. Show less
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Fiat Chrysler Automobiles (FCA)
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United Kingdom
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Motor Vehicle Manufacturing
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700 & Above Employee
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Area Manager Nordics (Norway, Sweden, Finland & Baltics)
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Jul 2008 - May 2010
Turin (Italy) Dealt with product positioning, competitiveness & consistency of product range: Total budget = 3M€ Concurrently monitored the Importer’s financial assets. Led monthly meetings with company management, dealers and key-accounts (Nokia, Kone, etc…) Selected Accomplishments: Main results in two years: • 2010 turnover $3M sales vs $0.5M in 2008 • Market Share in Norway up by 300% from 2008 to 2010 (implementation new importer) • Supply of Swedish Post Tender with 350 vehicles… Show more Dealt with product positioning, competitiveness & consistency of product range: Total budget = 3M€ Concurrently monitored the Importer’s financial assets. Led monthly meetings with company management, dealers and key-accounts (Nokia, Kone, etc…) Selected Accomplishments: Main results in two years: • 2010 turnover $3M sales vs $0.5M in 2008 • Market Share in Norway up by 300% from 2008 to 2010 (implementation new importer) • Supply of Swedish Post Tender with 350 vehicles in 2010
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Converted Light Vehicles Manager
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Jan 2006 - Jun 2008
Turin (Italy) Interfaced between Brand and Bodybuilders, analysed market share for converted vehicles. Organised and managed trade shows (Guest, Expocomfort, Transpotec, etc…)
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Spazio Group
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Italy
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Sales Manager Light Commercial Vehicles
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Jul 2003 - Dec 2005
Turin (Italy)
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Marketing Manager
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Jul 1999 - Jun 2003
Turin (Italy)
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Education
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Lycee Benoit Fourneyron - Saint Etienne (42)