Christophe Dodin

Marketing and Communications Manager at Saint-Gobain Océan Indien
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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Stéphane BRASSELET

Christophe a été un membre important de mon équipe, en charge et garant de la mise en oeuvre de nos standards merchandising ainsi que des outils d'aide à la vente. Christophe est un collaborateur professionnel et rigoureux, doté d'un bon relationnel (interne et externe). Il a su mener à terme ses différents projets, de façon autonome et en sachant s'adapter de façon permanente. Christophe est un bon gestionnaire de projet et a de bonnes connaissances en marketing. Je recommande Christophe auprès de ses futurs employeurs.

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Experience

    • Mauritius
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Apr 2022 - Present

      Advising, accompanying the sales team and providing sales support tools; Technological, strategic and market intelligence; Managing suppliers and contract negotiation; Managing and monitoring marketing and communications budget; Setting up promotional product campaigns; Development of the Corporate communication policy and strategy; Creation and setting-up of internal and external events; Implementation of multi-channel communication campaigns; Organising and providing training to partners on the technical aspects of our products; Website and digital strategy management; Rebranding and execution of new brand image. Show less

    • Real Estate
    • 1 - 100 Employee
    • Consultant
      • Jan 2018 - Dec 2021

      Review of business plan of clients to assist the long-term goal of the companies; Conducting marketing research, analysing the market evolution, and identifying industry trends and commercial opportunities; Recommendation and execution of digital and marketing strategies; Evaluating clients' budgets and allocating spending on various needs accordingly; Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans; Professional reporting on projects and areas of improvement; Develop product positioning and promotional messaging. Show less

    • Advertising Services
    • 700 & Above Employee
    • Digital Project Manager
      • Feb 2017 - Dec 2017

      Management of digital advertising campaigns; Day to day campaign optimization on Adwords and Analytics; Campaign assessments for clients including statistical analysis; Helped the growth of clients through optimisation of their limited resources; Adapting rapidly to customers' behaviors, understanding their needs by proposing additional services; Act as a product evangelist to build awareness and understanding; Involved in KYC procedures before accepting new clients. Management of digital advertising campaigns; Day to day campaign optimization on Adwords and Analytics; Campaign assessments for clients including statistical analysis; Helped the growth of clients through optimisation of their limited resources; Adapting rapidly to customers' behaviors, understanding their needs by proposing additional services; Act as a product evangelist to build awareness and understanding; Involved in KYC procedures before accepting new clients.

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Jan 2015 - Dec 2016

      Responsible for corporate budget, monitoring actual vs budget; Management of in-store projects by meeting tight deadlines; Negotiation of contracts and partnerships with key stakeholders; Coordination of projects and cooperating with all departments involved within the company; Conducting market study and competitive intelligence analysis; Ensuring timely payment to suppliers; Drive the execution of some product lifecycle processes for the Mauritian market; Identification of business opportunities with partners and involved in cross-selling with existing clients. Show less

    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Sales and Marketing Executive
      • Dec 2013 - Nov 2014

      Sales Managing and coaching of sales team for selling, closing deals and identifying new prospects; Managing relationships with suppliers, vendors, sponsors, internal clients and community partners; Participating in district sales events as well as regional distributor trade shows; Organizing and leading sales meeting every week; Implementation of other sales objectives and strategies; Identification of new business and up-selling opportunities. Marketing Market study and competitive intelligence in the construction industry to identify new business opportunities; Implementation of the marketing mix and communication strategies (internal and external); Product development; renewal of products packaging; Development of a new dynamic website by working closely with a specialised agency; Coordination of the development of promotional materials to support the sales team; Show less

    • India
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Junior Communication Project Manager
      • Oct 2011 - Nov 2012

      Support mission to the launching new products unit Interdepartmental communication on new products (E-mailing, posters, meetings) SharePoint creation and management to create a « Cloud Computing » effect Market study and targeting new customers regarding strategic business products Launching new products : ensure vendors’ training on new products during meetings Monitoring and analysing competitors performance Support mission to the launching new products unit Interdepartmental communication on new products (E-mailing, posters, meetings) SharePoint creation and management to create a « Cloud Computing » effect Market study and targeting new customers regarding strategic business products Launching new products : ensure vendors’ training on new products during meetings Monitoring and analysing competitors performance

    • Information Technology & Services
    • Strategic Marketing Assistant
      • Jun 2011 - Sep 2011

      Creation of new packaging for specific products and commercial brochures; Market study of the transport industry (car, train, lorry) in whole France; Product range analysis and statistical planning of sales performance for a given period; Creation of new packaging for specific products and commercial brochures; Market study of the transport industry (car, train, lorry) in whole France; Product range analysis and statistical planning of sales performance for a given period;

    • Sales and Marketing Assistant B-to-B
      • Jul 2009 - Sep 2010

      Business Development – prospection and creation of a database of 200 new customers; Launch of new products in collaboration with the marketing and sales department; Manage suppliers and partners training sessions and the participation to the major technological event in the country; Creation of internal promotional posters; Creation and analysis of customers/partners satisfaction survey. Business Development – prospection and creation of a database of 200 new customers; Launch of new products in collaboration with the marketing and sales department; Manage suppliers and partners training sessions and the participation to the major technological event in the country; Creation of internal promotional posters; Creation and analysis of customers/partners satisfaction survey.

Education

  • Novancia Business School Paris (ESCP Europe)
    Master 2 (M2), International Business
    2010 - 2012
  • Basel Institue of Governance (Ongoing)
    2022 -
  • Google Academy for Ads
    Google Ads, Online Advertising
    2018 - 2019
  • Mauritius Chamber of Commerce and Industry
    Bachelor, Finance and Management
    2007 - 2009

Community

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