Experience

Roche Sequencing USA

• United States
• Biotechnology Research
• 100 - 200 Employee

• Business Product Manager

  • Feb 2020 - Present

  Santa Clara County, California, United States Launched SaaS Cloud Software from zero to one, allowing clinical laboratories to manage Next Generation Sequencing (NGS) Workflow operations and save manual labor by 25%. - Led product development with a cross-functional team of 90+ developers, UX designers, and other stakeholders across North America, Europe, and Asia to define product requirements and user stories. - Crafted a compelling product vision with a 3-year roadmap by harnessing insights from market research, effectively… Show more Launched SaaS Cloud Software from zero to one, allowing clinical laboratories to manage Next Generation Sequencing (NGS) Workflow operations and save manual labor by 25%. - Led product development with a cross-functional team of 90+ developers, UX designers, and other stakeholders across North America, Europe, and Asia to define product requirements and user stories. - Crafted a compelling product vision with a 3-year roadmap by harnessing insights from market research, effectively addressing core customer needs and integrating principles of data science. - Developed and executed marketing and sales strategy and successfully onboarded 30+ laboratories across 12 countries.

• UX Design Lead

  • Feb 2016 - Jan 2020

  San Francisco Bay Area Led User Experience for NGS end-to-end solution, spanning 5 products (instrumentation and software applications). Oversaw several UX Designers to define solution level workflows, design systems, and interaction design patterns. - Generated customer journey and identified main user needs after conducting user research with laboratories, driving alignment across development teams and leading to a coherent solution level design. - Directed product design for 3 medical device products as part… Show more Led User Experience for NGS end-to-end solution, spanning 5 products (instrumentation and software applications). Oversaw several UX Designers to define solution level workflows, design systems, and interaction design patterns. - Generated customer journey and identified main user needs after conducting user research with laboratories, driving alignment across development teams and leading to a coherent solution level design. - Directed product design for 3 medical device products as part of agile software development teams. Creation of user flows, wireframes, UI prototypes and visual designs led to successful launches with positive impact on medical professionals' efficiency.



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• Usability Engineer

  • Oct 2012 - Feb 2016

  Schweiz Owned usability engineering process for diagnostic products and documented for FDA submission. - Redesigned website flow and design for customer service portal, leading to a 20% reduction in service calls. - Oversaw usability studies for a new design system with 90+ lab operators across 9 countries. including surveys, usability testing, and A/B testing. User Research: Performed user research activities, including contextual analysis, user interviews, surveys, usability testing and… Show more Owned usability engineering process for diagnostic products and documented for FDA submission. - Redesigned website flow and design for customer service portal, leading to a 20% reduction in service calls. - Oversaw usability studies for a new design system with 90+ lab operators across 9 countries. including surveys, usability testing, and A/B testing. User Research: Performed user research activities, including contextual analysis, user interviews, surveys, usability testing and A/B testing. Product Design: Produced user stories and UI designs throughout the development process, from initial wireframes to the final UI. Followed established guidelines to create visual designs, and constructed clickable prototypes to assess usability.

• Internship Human Interaction Design

  • Apr 2012 - Sep 2012

  Schweiz Supported the UX team in various activities, such as expert reviews, interaction design and usability testing. Helped to create a repository of templates for core UX deliverables.



ergonomie & technologie GmbH

• Internship Usability Consulting

  • Jan 2012 - Mar 2012

  Performed expert reviews, usability tests and validations for customers (telecommunication, production industry and medical technology).



SOLS 24/7

• Development Aid Volunteer in Education

  • Sep 2009 - Jun 2010

  Timor-Leste / Cambodia Teached English and business administration and created an interactive training program in business administration.