Experience

NORDAKADEMIE gAG

• Germany
• Higher Education
• 1 - 100 Employee

• Hochschullehrer

  • Apr 2016 - Present



smart impact GmbH

• Germany
• Market Research

• Founding Partner

  • Jan 2020 - Present

  Create unique Digital Marketing Insights and innovative Market Research Solutions for our clients. Focus on employing methods from Data Sciene and Machine Learning on existing data to tackle marketing challenges in the areas of product innovation, customer value-based pricing, digital commerce, and communication effectiveness. Create unique Digital Marketing Insights and innovative Market Research Solutions for our clients. Focus on employing methods from Data Sciene and Machine Learning on existing data to tackle marketing challenges in the areas of product innovation, customer value-based pricing, digital commerce, and communication effectiveness.



Brand Science Institute

• Hamburg

• Research Fellow

  • 2003 - Present

  - Research for new digital advertising tools and research methods to quantify online and offline customer touchpoints - Development of brand and communication strategies for digital media - Execution and impact analysis of digital innovations projects - Research for new digital advertising tools and research methods to quantify online and offline customer touchpoints - Development of brand and communication strategies for digital media - Execution and impact analysis of digital innovations projects



TUHH Institute of Communication Networks

• Higher Education
• 1 - 100 Employee

• Post Doc

  • Feb 2009 - Present

  - Design and execution of quantitative and qualitative research projects for user and consumer insights in the areas of customer-oriented product development and market research for innovations (in collaboration with local, national, and international partners). - Original research projects using sophisticated data sets often based on multiple sources of data (e.g. combining survey and secondary data), employing creative measures (e.g. hiding a measure for variety seeking as a reward choice… Show more - Design and execution of quantitative and qualitative research projects for user and consumer insights in the areas of customer-oriented product development and market research for innovations (in collaboration with local, national, and international partners). - Original research projects using sophisticated data sets often based on multiple sources of data (e.g. combining survey and secondary data), employing creative measures (e.g. hiding a measure for variety seeking as a reward choice for completing tasks) in a variety of settings (e.g. online communities, consumers, physicians, inventor clubs, and companies). - Use of a wide variety of analytical techniques in scientific publications – such as (M)ANOVA, (M)ANCOVA, various forms of regression analysis, hierarchical linear modeling, structural equation modeling, social network analysis, choice models, factor analysis, cluster analysis - Lead author and co-lead editor in international research projects and publications, managing collaboration between partners from Asia, Europe, and USA - Presentation of research projects at national and international conferences and workshops - Teaching doctoral classes in quantitative and qualitative research methods - Teaching classes in marketing, entrepreneurship and general management - Supervision of master theses projects - Local lead for organization and hosting of national and international conferences with up to 150 global participants Show less - Design and execution of quantitative and qualitative research projects for user and consumer insights in the areas of customer-oriented product development and market research for innovations (in collaboration with local, national, and international partners). - Original research projects using sophisticated data sets often based on multiple sources of data (e.g. combining survey and secondary data), employing creative measures (e.g. hiding a measure for variety seeking as a reward choice… Show more - Design and execution of quantitative and qualitative research projects for user and consumer insights in the areas of customer-oriented product development and market research for innovations (in collaboration with local, national, and international partners). - Original research projects using sophisticated data sets often based on multiple sources of data (e.g. combining survey and secondary data), employing creative measures (e.g. hiding a measure for variety seeking as a reward choice for completing tasks) in a variety of settings (e.g. online communities, consumers, physicians, inventor clubs, and companies). - Use of a wide variety of analytical techniques in scientific publications – such as (M)ANOVA, (M)ANCOVA, various forms of regression analysis, hierarchical linear modeling, structural equation modeling, social network analysis, choice models, factor analysis, cluster analysis - Lead author and co-lead editor in international research projects and publications, managing collaboration between partners from Asia, Europe, and USA - Presentation of research projects at national and international conferences and workshops - Teaching doctoral classes in quantitative and qualitative research methods - Teaching classes in marketing, entrepreneurship and general management - Supervision of master theses projects - Local lead for organization and hosting of national and international conferences with up to 150 global participants Show less



Technische Universität München

• Munich

• Lecturer

  • May 2014 - Present

  Teaching doctoral classes in quantitative and qualitative research methods Teaching doctoral classes in quantitative and qualitative research methods



Startup Dock TUHH

• Venture Capital and Private Equity Principals

• Project Lead

  • Apr 2014 - Mar 2015

  - Development of an online platform and content for fostering entrepreneurship at Hamburg University of Technology - Supporting Startup Dock with digital research methods and applied sciences - Development of an online platform and content for fostering entrepreneurship at Hamburg University of Technology - Supporting Startup Dock with digital research methods and applied sciences



FOM Hamburg

• Education Management
• 1 - 100 Employee

• Lecturer

  • 2006 - 2011

  Teaching classes in marketing and strategic management Teaching classes in marketing and strategic management



Freelance Consultant

• Project Lead

  • 2007 - 2009

  Freelance Consultant to a German medical devices company and the German subsidiary of an American medical devices manufacturer - Project lead for lead user project for the development of a new operating table - Project lead for the development of a new flat mesh implant Freelance Consultant to a German medical devices company and the German subsidiary of an American medical devices manufacturer - Project lead for lead user project for the development of a new operating table - Project lead for the development of a new flat mesh implant



TUHH Institute of Communication Networks

• Higher Education
• 1 - 100 Employee

• Research Assistant

  • Sep 2003 - Aug 2008

  - Design and execution of quantitative and qualitative research projects in the area of innovation project management and new product development (in collaboration with local, national and international partners) - Dissertation on project planning and execution of innovation projects - 2-month visiting researcher with Prof. Akio Nagahira, Tohoku University, Sendai, Japan - Presentation of research projects at national and international conferences and workshops - Design and execution of quantitative and qualitative research projects in the area of innovation project management and new product development (in collaboration with local, national and international partners) - Dissertation on project planning and execution of innovation projects - 2-month visiting researcher with Prof. Akio Nagahira, Tohoku University, Sendai, Japan - Presentation of research projects at national and international conferences and workshops



Commerzbank AG

• Germany
• Banking
• 700 & Above Employee

• Vocational Training and full-time employment

  • 1996 - 1998

  Vocational Training in Banking (Ausbildung zum Bankkaufmann) and full-time employment, Commerzbank Hamburg, Hamburg, Germany Vocational Training in Banking (Ausbildung zum Bankkaufmann) and full-time employment, Commerzbank Hamburg, Hamburg, Germany