Experience

QoQa Services SA

• Switzerland
• Internet Publishing
• 1 - 100 Employee

• Digital Marketing Manager

  • Jun 2021 - Present



Wolf Project

• Switzerland
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director Online Growth

  • Jun 2020 - Dec 2020

  Formalized the Direct-to-Consumer digital marketing & e-commerce strategy – including direct response advertising – for the future growth of the brand within the US market. Proposed and implemented a Black Friday campaign, which resulted in a two-fold increase of the average order value and a positive ROAS. Formalized the Direct-to-Consumer digital marketing & e-commerce strategy – including direct response advertising – for the future growth of the brand within the US market. Proposed and implemented a Black Friday campaign, which resulted in a two-fold increase of the average order value and a positive ROAS.



Self-employed

• Career Break - Sabbatical

  • Nov 2019 - May 2020

  Enjoyed an extended trip abroad in Nepal, Malaysia, Vietnam and Australia, which had to be shortened because of the global pandemic. I instead took the opportunity to co-launch the 'Matière Brute' project (www.matierebrute.ch). Enjoyed an extended trip abroad in Nepal, Malaysia, Vietnam and Australia, which had to be shortened because of the global pandemic. I instead took the opportunity to co-launch the 'Matière Brute' project (www.matierebrute.ch).



IMI Hydronic Engineering

• Switzerland
• Wholesale Building Materials
• 700 & Above Employee

• Global Digital Marketing Manager

  • Aug 2017 - Oct 2019

  Led the standardization, the development and the implementation of the digital marketing agenda on behalf of 34 countries with limited resources in order to maximize customer delight. Led the standardization, the development and the implementation of the digital marketing agenda on behalf of 34 countries with limited resources in order to maximize customer delight.



Salt Mobile

• Switzerland
• Telecommunications
• 500 - 600 Employee

• Digital Marketing Manager

  • Aug 2015 - Jul 2017

  Fully insourced and consistent end-to-end management of digital marketing owned and paid activities with the objective to maximize revenue of the online sales channel.

• Social Media & Online Comms Manager

  • Apr 2015 - Jul 2015

  Major contributor to the rebranding of Orange CH to Salt: definition of Digital & Social Media Marketing strategy and successful cross-functional execution. Drove extended team including external partners and vendors.



Orange Communications SA

• Switzerland
• Telecommunications
• 100 - 200 Employee

• Social Media Marketing Manager

  • Apr 2013 - Apr 2015

  Formalized organizational design of Social Media and established a lean structure, processes, tools and reports. Leveraged key Social Media platforms and best practices.

• Junior Social Media Specialist

  • Dec 2011 - Apr 2013

  Brought Social Media from an experimental field to a key communication channel. Built business case underlining media value of Social Media.

• Social Media Trainee

  • Jun 2011 - Nov 2011

  Made Management Team aware of potential power of social media in a corporate environment within the service industry.