Christol Farris
Vice President Media at U.S. Money Reserve- Claim this Profile
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Bio
Experience
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U.S. Money Reserve
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United States
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Retail
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100 - 200 Employee
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Vice President Media
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Oct 2009 - Present
As the Vice President of Media for U.S. Money Reserve, Ms. Farris leads the team responsible for planning, procurement, and campaign analysis across all advertising channels for USMR and its affiliate brands. Her group manages all print, digital, out of home and broadcast channels executing on the advertising campaign goals of the company. The team is able to execute across such varied platforms due to the long-standing professional relationships at major publications and news outlets such as the New York Times, Wall Street Journal, and CNBC. As a direct report to the CEO Ms. Farris is a member of the senior management team with P&L responsibility for media spend and board reporting of media effectiveness. Under her leadership, USMR has enjoyed year over year increases in customer acquisition and media effectiveness. Ms. Farris, with a background in broadcast television and prior experience in field sales, joined the USMR team in 2009 and has held positions of increased responsibility within the media and advertising departments culminating in her senior team promotion as Vice President of Media.
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Burkhart Dental Supply
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United States
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Medical Equipment Manufacturing
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200 - 300 Employee
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Account Executive
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2007 - 2008
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Education
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The University of Texas at Austin
B.S., Radio, Television, Film