Experience

Acceleration Nordic

• Denmark
• Advertising Services
• 1 - 100 Employee

• Principal Consultant & Country Lead

  • Feb 2022 - Present

  At Acceleration we modernize media and marketing and help companies engage with their stakeholders in meaningful ways. We connect business strategy and objectives to digital maturity and modernization roadmaps. We integrate with tech & data architecture and implement marketing platforms. All in purpose to modernize how our clients do digital experiences through data activation and measurement. ​​​​​​​​​​​​​​ We help our clients navigate a complex world and unveil meaningful ways to engage with their audience.​ My role is to guide clients through the transformation journey; locally and internationally. Show less


GroupM Finland
• Finland
• Advertising Services
• 1 - 100 Employee
• CEO

  • Oct 2017 - Jun 2022

GroupM
• United States
• Advertising Services
• 700 & Above Employee
• Nordic Consumer Engagement Director

  • Dec 2016 - Sep 2017


Eriksbjerg Oy

• Marketing & Business Designer, Owner

  • Oct 2016 - Nov 2016

  I work as an independent consultant and freelancer, as part of exploring and planning my next steps. I help make strategies for services, brands and marketing investments that improve business results by creating more relevant customer experiences. Both internationally and in Finland. My preferred way-of-working is as part of a team with a passion and curiosity for creating something new and relevant. I work as an independent consultant and freelancer, as part of exploring and planning my next steps. I help make strategies for services, brands and marketing investments that improve business results by creating more relevant customer experiences. Both internationally and in Finland. My preferred way-of-working is as part of a team with a passion and curiosity for creating something new and relevant.



CEO Helsinki

• Finland
• Business Consulting and Services

• Chief Executive Officer, Founding partner

  • Oct 2015 - Sep 2016

  Responsible for ensuring the company defines and delivers on the right service promises to our clients. Also responsible for setting the business targets, and building the strategy, organization and execution plan to reach the targets. This done in partnership with the two other founding partners. Responsible for ensuring the company defines and delivers on the right service promises to our clients. Also responsible for setting the business targets, and building the strategy, organization and execution plan to reach the targets. This done in partnership with the two other founding partners.


Omnicom Media Group Finland
• Shareholder

  • Nov 2012 - May 2016


OMD Finland Oy

• Finland
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Sep 2013 - Jun 2015

  Responsible for ensuring the company defines and delivers on the right service promises to our local and international clients.Also responsible for setting the business targets, and building the strategy, organization and execution plan to reach the targets.

• General Manager & Deputy Managing Director

  • Nov 2012 - Sep 2013

  Responsible of OMD Finland's strategic, tactical and operational capabilities and delivery.


Kopla Helsinki
• Finland
• Market Research
• 1 - 100 Employee
• Board Member, Kopla Helsinki

  • Nov 2011 - Jun 2015


Toinen Helsinki

• Planning Director/ Deputy CEO & Shareholder

  • Feb 2008 - Dec 2012

  Responsible for the definition and delivery of Toinen's service quality to its clients. Responsible for the definition and delivery of Toinen's service quality to its clients.



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Global Marketing Director

  • Feb 2004 - Feb 2008

  Various positions for Nokia.- Responsible for Nokia Multimedia Global media, sponsorship, product placements and mobile marketing) (Espoo, Finland)- Responsible for Nokia Multimedia marketing in Middle East and Africa (Dubai, UAE)- Responsible for Nokia Multimedia Global marketing services (Strategy, Brand, Events, Sponsorships, Product placement, Partnership, B2B, Technology marketing and Research) (Espoo, Finland)- Responsible for Nokia Global marketing strategy and planning (Espoo, Finland) Show less

• Global Director, Marketing Services

  • 2007 - 2008

  Global Marketing Director for Nokia Multimedia, with responsibility of marketing services (Strategy, Brand, Sponsorship, Product Placements, Events, Partnerships, Research, B2B & Technology marketing)



Mediacom Finland

• Account Manager

  • Apr 2000 - Feb 2004

  Worked in the department for international clients, being responsible for the media strategy and planning for McDonald's, GlaxoSmithKline, Lego and other clients in Finland. Also worked as account manager in Mediacom's global team for Nokia, creating global media strategies and plans for Nokia, ensuring implementation globally. Worked in the department for international clients, being responsible for the media strategy and planning for McDonald's, GlaxoSmithKline, Lego and other clients in Finland. Also worked as account manager in Mediacom's global team for Nokia, creating global media strategies and plans for Nokia, ensuring implementation globally.



MediaCom Denmark

• Denmark
• Advertising Services
• 1 - 100 Employee

• Broadcast media planner

  • Jul 1998 - Apr 2000

  Responsible for planning, optimizing, negotiating and buying media campaigns on TV & Radio for a range of domestic and international clients. Responsible for planning, optimizing, negotiating and buying media campaigns on TV & Radio for a range of domestic and international clients.