Dr. Christine Wichert

Managing Director at Logibrand GmbH
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Contact Information
Location
Sankt Gallen Metropolitan Area, CH
Languages
  • English Full professional proficiency
  • French Limited working proficiency
  • Italian Elementary proficiency
  • German Native or bilingual proficiency
  • Spanisch Elementary proficiency

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Dr. Salima Douven

Jede/r ist eine Personal Brand und hinterlässt einen Eindruck. Die Frage ist ob man diese bewusst steuert oder passieren lässt. Dr. Wichert legt ein professionelles Tool-Set an, um die eigene Marke umfassend zu positionieren. Präzise, analytisch und mit dem gesamten Know-How der Markenführung, definiert sie höchst effizient Attribute und Kern, um dann konkret die passgenaue Umsetzung zu gestalten.

LinkedIn User

Eine Starke Marke ist Fundament und Treiber für nachhaltiges Umsatz- und Profitwachstum. Als Markenstrategin habe ich bereits unterschiedliche qualitative und quantitative Methoden eingesetzt. Der von Christine Wichert entwickelte empirische Ansatz der Markenpositionierung und -optimierung bot uns eine umfassende Grundlage dafür, die richtigen Strategie-Entscheidungen zur Zielerreichung zu fällen. Die Zahlenbasis sorgte für eine schnelle, einstimmige Entscheidung. Christine Wichert ist eine Markenstrategin mit höchster Kompetenz. Sie arbeitet effizient, zielfokussiert und liefert die versprochenen Ergebnisse auch bei herausfordernden Zeitvorgaben. Dabei begeistert sie für die Macht der Marke.

Daniela Grumbach

Christine Wichert is MORE than just a brand and business strategist! With deep analytical understanding and high commitment she works on analyses and derives a compact and functional strategy. It is important to her that the strategy is measurable and implementable and, above all, that it produces valid results. Her focus is on results. With her positive and appreciative manner and communication, she takes everyone along in the strategy process. Because the brand lives from the inside out and should inspire everyone. I like working with Christine because I know that my strategy is empirically proven and we have thought everything through.

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Credentials

  • Client Collaboration
    Miro
    Nov, 2022
    - Sep, 2024
  • Mapping & diagramming
    Miro
    Apr, 2022
    - Sep, 2024
  • Collaborative meetings
    Miro
    Feb, 2022
    - Sep, 2024
  • Miro essentials
    Miro
    Jan, 2022
    - Sep, 2024
  • Das Verwaltungsrats-Seminar
    ZfU Zentrum für Unternehmungsführung AG
    Nov, 2017
    - Sep, 2024

Experience

    • Switzerland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Managing Director
      • Feb 2005 - Present

      Founder and managing director of Logibrand GmbH, Berneck, St. Gallen + Strategic brand consulting with focus on empirically optimized brand positioning + Use of analytical optimization, if appropriate with quantitative brand research /machine learning +>50 mandates especially for international medium-sized and large clients, speciality business-to-professional, e.g. medical technology, handicrafts + Examples of success: EBIT increase >30% after one year for German machine tool builder; 3-fold advertising efficiency for a medical technology manufacturer; increase of employer preference by 49% for engineers within 3 years + Various awards for the advised companies based on my work, e.g. Hailo Superbrand 2019 & 2020; Metabo 2015 and 2017 Superbrand and many more see www.logibrand.com You have some quick questions? You wish to discuss a brand challenge with a sparring partner? 📞Schedule your free call with me at www.calendly.com/logibrand/30min Show less

    • Switzerland
    • Education Administration Programs
    • 700 & Above Employee
    • Lecturer on Brand Management
      • Jan 2009 - Present

      +Presentation of brand theory and successful client case studies +Supervision of master's theses and conducting exams +Presentation of brand theory and successful client case studies +Supervision of master's theses and conducting exams

    • New Zealand
    • Construction
    • 100 - 200 Employee
    • Senior Vice President Brand Management
      • 2003 - 2005

      Globally responsible for building the premium Hilti brand, creating and strengthening its brand identity, building its archtitecture and designing optimal communication strategies + In charge of 40+ employees + Developed the empirically optimized positioning based on causal modelling incl. a 8-country brand research + Established design as a core competence + Managed the creation of the Hilti toolbox, the status symbol for professional tradesmen, etc. Globally responsible for building the premium Hilti brand, creating and strengthening its brand identity, building its archtitecture and designing optimal communication strategies + In charge of 40+ employees + Developed the empirically optimized positioning based on causal modelling incl. a 8-country brand research + Established design as a core competence + Managed the creation of the Hilti toolbox, the status symbol for professional tradesmen, etc.

    • Aviation & Aerospace
    • 1 - 100 Employee
    • Vice President Brand & Image
      • 2001 - 2002

      Responsible for researching and developing the brand, incl. communication, safety and innovation aspects +Creation of the B2C2B pull brand strategy (target groups airlines and consumers) Responsible for researching and developing the brand, incl. communication, safety and innovation aspects +Creation of the B2C2B pull brand strategy (target groups airlines and consumers)

    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • GM Market and Trend Research
      • 1998 - 2001

      In charge of global, multi-brand market and trend research + International group responsibility for 6 brands since March 1999 (Rover deal) + In charge of 11 employees plus temporary staff + Increased interest in central market research from DM 8 million to > DM 50 million research volume + Transformation of the team into a cadre of experts + Establishment of international trend research looking 15 years into the future & retropolating with Stanford Research Institute + Successful launch of multivariate brand research in > 50 countries, causing huge pull + Car and design clinics, new car buyer surveys, customer satisfaction studies, pricing optimization, etc. Show less

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Qualified case leader
      • 1992 - 1998

      +Joined as Associate, 1994 promoted to Consultant, 1996 promoted to Qualified Case leader +Broad industry experience with project focus on strategy and reorganization as well as innovations/start-ups +Youngest member of the recruiting team at the time +Founder of BCG's Germany-wide internal company magazine "Inside BCG" +Joined as Associate, 1994 promoted to Consultant, 1996 promoted to Qualified Case leader +Broad industry experience with project focus on strategy and reorganization as well as innovations/start-ups +Youngest member of the recruiting team at the time +Founder of BCG's Germany-wide internal company magazine "Inside BCG"

Education

  • University of Wisconsin-Milwaukee - Lubar School of Business
    M.B.A., Marketing, statistics
    1986 - 1988
  • Johann Wolfgang Goethe-Universität Frankfurt am Main
    Ph.D., Econometrics
    1988 - 1992
  • Goethe University
    Vordiplom, Business Administration
    1984 - 1986

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