Christine Pieri Barnhart, M.S., APR
Vice President, Strategic Communications at Greater Capital Area Association of REALTORS®- Claim this Profile
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Bio
LinkedIn User
I was fortunate to report up to Chris through a dotted-line national reporting structure within our marketing and communications division for almost two years. Chris provided clear direction through her supportive approach, and she is someone that my colleagues and myself knew could be approached for a marketing, communications and/or event solution 100% of the time. Her editing and writing skills are quite strong, and she was always willing to provide an extra review despite her busy schedule. Chris is a strong and committed team leader that will be quite valuable for her future employer and her colleagues.
LinkedIn User
For six years, I worked with Chris Barnhart on a marketing team supporting Magellan Healthcare’s public sector and emerging markets business. She is a highly effective team leader, planner and collaborator who handled our multiple priorities with finesse. She articulated clear goals and strategies, conducted frequent check-ins to ensure that we were on track for meeting those goals and provided ongoing support. I appreciated her perceptive feedback and openness, as well as her flexibility and commitment to workable, creative solutions. I also admired her ability to manage conflict and difficult situations with tact and diplomacy. As a result, she consistently enabled us to complete multiple, overlapping assignments in a timely and meticulous manner for a wide range of stakeholders in the organization. Our award-winning deliverables included e-marketing campaigns, video scripting and production, infographics, executive presentations, print collateral and trade show support. A superb communicator, Chris brings exceptional interpersonal and strategic skills to her work. She is a master of developing results-oriented marketing plans and is devoted to getting the job done. I recommend her for any position requiring thoughtful, energetic leadership. She is a valuable asset to any organization. Muriel Ashley, former marketing manager, Magellan Healthcare
LinkedIn User
I was fortunate to report up to Chris through a dotted-line national reporting structure within our marketing and communications division for almost two years. Chris provided clear direction through her supportive approach, and she is someone that my colleagues and myself knew could be approached for a marketing, communications and/or event solution 100% of the time. Her editing and writing skills are quite strong, and she was always willing to provide an extra review despite her busy schedule. Chris is a strong and committed team leader that will be quite valuable for her future employer and her colleagues.
LinkedIn User
For six years, I worked with Chris Barnhart on a marketing team supporting Magellan Healthcare’s public sector and emerging markets business. She is a highly effective team leader, planner and collaborator who handled our multiple priorities with finesse. She articulated clear goals and strategies, conducted frequent check-ins to ensure that we were on track for meeting those goals and provided ongoing support. I appreciated her perceptive feedback and openness, as well as her flexibility and commitment to workable, creative solutions. I also admired her ability to manage conflict and difficult situations with tact and diplomacy. As a result, she consistently enabled us to complete multiple, overlapping assignments in a timely and meticulous manner for a wide range of stakeholders in the organization. Our award-winning deliverables included e-marketing campaigns, video scripting and production, infographics, executive presentations, print collateral and trade show support. A superb communicator, Chris brings exceptional interpersonal and strategic skills to her work. She is a master of developing results-oriented marketing plans and is devoted to getting the job done. I recommend her for any position requiring thoughtful, energetic leadership. She is a valuable asset to any organization. Muriel Ashley, former marketing manager, Magellan Healthcare
LinkedIn User
I was fortunate to report up to Chris through a dotted-line national reporting structure within our marketing and communications division for almost two years. Chris provided clear direction through her supportive approach, and she is someone that my colleagues and myself knew could be approached for a marketing, communications and/or event solution 100% of the time. Her editing and writing skills are quite strong, and she was always willing to provide an extra review despite her busy schedule. Chris is a strong and committed team leader that will be quite valuable for her future employer and her colleagues.
LinkedIn User
For six years, I worked with Chris Barnhart on a marketing team supporting Magellan Healthcare’s public sector and emerging markets business. She is a highly effective team leader, planner and collaborator who handled our multiple priorities with finesse. She articulated clear goals and strategies, conducted frequent check-ins to ensure that we were on track for meeting those goals and provided ongoing support. I appreciated her perceptive feedback and openness, as well as her flexibility and commitment to workable, creative solutions. I also admired her ability to manage conflict and difficult situations with tact and diplomacy. As a result, she consistently enabled us to complete multiple, overlapping assignments in a timely and meticulous manner for a wide range of stakeholders in the organization. Our award-winning deliverables included e-marketing campaigns, video scripting and production, infographics, executive presentations, print collateral and trade show support. A superb communicator, Chris brings exceptional interpersonal and strategic skills to her work. She is a master of developing results-oriented marketing plans and is devoted to getting the job done. I recommend her for any position requiring thoughtful, energetic leadership. She is a valuable asset to any organization. Muriel Ashley, former marketing manager, Magellan Healthcare
LinkedIn User
I was fortunate to report up to Chris through a dotted-line national reporting structure within our marketing and communications division for almost two years. Chris provided clear direction through her supportive approach, and she is someone that my colleagues and myself knew could be approached for a marketing, communications and/or event solution 100% of the time. Her editing and writing skills are quite strong, and she was always willing to provide an extra review despite her busy schedule. Chris is a strong and committed team leader that will be quite valuable for her future employer and her colleagues.
LinkedIn User
For six years, I worked with Chris Barnhart on a marketing team supporting Magellan Healthcare’s public sector and emerging markets business. She is a highly effective team leader, planner and collaborator who handled our multiple priorities with finesse. She articulated clear goals and strategies, conducted frequent check-ins to ensure that we were on track for meeting those goals and provided ongoing support. I appreciated her perceptive feedback and openness, as well as her flexibility and commitment to workable, creative solutions. I also admired her ability to manage conflict and difficult situations with tact and diplomacy. As a result, she consistently enabled us to complete multiple, overlapping assignments in a timely and meticulous manner for a wide range of stakeholders in the organization. Our award-winning deliverables included e-marketing campaigns, video scripting and production, infographics, executive presentations, print collateral and trade show support. A superb communicator, Chris brings exceptional interpersonal and strategic skills to her work. She is a master of developing results-oriented marketing plans and is devoted to getting the job done. I recommend her for any position requiring thoughtful, energetic leadership. She is a valuable asset to any organization. Muriel Ashley, former marketing manager, Magellan Healthcare
Experience
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Greater Capital Area Association of REALTORS®
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Real Estate
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1 - 100 Employee
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Vice President, Strategic Communications
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Feb 2020 - Present
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District of Columbia Association of REALTORS® - DCAR
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United States
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Government Relations Services
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1 - 100 Employee
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Vice President, Strategic Communications
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Feb 2020 - Present
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Senior Marketing Communications Consultant
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2018 - Feb 2020
▪ Secured front-page newspaper, TV coverage and other media placements for a local nonprofit’s largest annual event and employed broad digital outreach to boost event attendance. ▪ Delivered comprehensive strategic marcom plans for clients of a rapidly growing public relations agency. ▪ Migrated dozens of client websites at a national corporation to a new platform, prepared them for launch. ▪ Secured front-page newspaper, TV coverage and other media placements for a local nonprofit’s largest annual event and employed broad digital outreach to boost event attendance. ▪ Delivered comprehensive strategic marcom plans for clients of a rapidly growing public relations agency. ▪ Migrated dozens of client websites at a national corporation to a new platform, prepared them for launch.
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Magellan Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Director, Marketing
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Dec 2011 - 2018
▪ Established and directed marketing plan, budget, and team for new contracts totaling +$3 billion. ▪ Launched five websites within three-month period to reflect updated company branding and refreshed user experience: Built two sites from concept to launch with 508 compliance, in collaboration with IT. ▪ Established search engine marketing/optimization (SEM/SEO) efforts to raise company's profile among key competitors; secured vendors, strategized keywords and wrote Google/Facebook ad content. ▪ Applied Salesfusion data and Google Analytics to evaluate outcomes of emails and websites. ▪ Implemented compelling new company brand and messaging through a robust array of internal and external communications, elevating the company’s marketplace standing. ▪ Created and developed communications plans and social media initiatives that engaged target markets. ▪ Doubled prior business leads within two years through sponsorship and effective event marketing strategies that included email blasts, mailers, raffles and memorable booth setups. ▪ Collaborated with a trade organization to produce and launch a video combating mental health stigma; it became the most-viewed video of its kind through an engaging marketing campaign employing social media. ▪ Operationalized a comprehensive marketing strategy highlighting a new clinical monograph, generating the highest-performing webinar event in recent history. ▪ Spearheaded the use of infographics and award-winning, multi-format outcome reports. Show less
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Marketing Communications Manager
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Apr 2009 - Dec 2011
▪ Developed and implemented the first marketing strategy within my business unit, resulting in greater team collaboration and more understanding of marketing’s contribution to business goals. ▪ Established and nurtured relationships with key stakeholders, focused on reinforcing the importance of an impactful marketing communications campaign and effective stakeholder communications.
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Senior Communications Generalist
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Jun 2004 - Apr 2009
▪ Increased employee engagement by producing internal communications programs, including an award-winning internal customer service campaign; successful town-hall events for CEO and other executives; and a high-profile video campaign to unite employees nationwide around the business strategy. ▪ Ensured companywide adherence to brand guidelines; authored content for publications.
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Greater Baltimore Committee
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Public Relations Associate
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Jul 2000 - Jun 2004
▪ Transformed primarily print communications strategy to digital. ▪ Increased digital presence by 90% by implementing interest-grabbing e-newsletter/email campaigns and revamping website into an award-winning format. ▪ Maintained organization’s high profile in the business community through support of communications plan that included advertising and media relations ▪ Transformed primarily print communications strategy to digital. ▪ Increased digital presence by 90% by implementing interest-grabbing e-newsletter/email campaigns and revamping website into an award-winning format. ▪ Maintained organization’s high profile in the business community through support of communications plan that included advertising and media relations
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La Salle University
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United States
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Higher Education
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700 & Above Employee
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Career Planning
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1998 - 2000
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Marketing
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1997 - 1999
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Education
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Towson University
Master of Science, Communications Management -
La Salle University
Bachelor of Arts, Communications (Public Relations), minor in Marketing
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