Experience

The Marketing Centre

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Part-time Marketing Director | Fractional CMO

  • Jul 2016 - Present

  We exist to serve the small and mid-size business owner by providing a whole new means of acquiring marketing expertise into their business – an experienced professional plugged into the business on a flexible part-time basis.We are driven by the frustration felt by business owners at their lack of appropriate options for accessing marketing skills; a consultant who simply tells you what to do but fails to execute; a tactical agency that executes but does not think strategically; a junior marketing manager with little commercial business acumen. Business owners deserve better! A part-time proven Marketing Director is that better way.Typically, we work with businesses with a turnover between £5-50 million who have some of the following challenges:- stalled and want a fresh perspective on their business- no clear marketing strategy- a brand that needs a total refresh- a new product or service to launch- building towards an exit and want to maximise returns💡 Curious to see if this could work for your business? Visit www.themarketingcentre.com or contact me directly at christine.moses@themarketingcentre.com for an informal chat 🏆 Marketing Director of the year 2017



Locate in Kent

• United Kingdom
• International Trade and Development
• 1 - 100 Employee

• Programme Manager | Future Forward

  • Nov 2019 - Present

  We work with businesses to get the most from all that Kent offers including a highly-skilled and international workforce, fantastic commercial properties and excellent transport links to London and across the UK. With some of the best-known brands and the brightest start-ups calling Kent their home, the business case for choosing the county has never been stronger. Offering a number of benefits to suit any business needs, Kent presents huge opportunities for growth across multiple sectors and offers incredible value for money without compromising on quality. 💡 Interested to find out more? Visit www.locateinkent.com or contact me directly at christine.moses@locateinkent.com



Twenty23 Marketing Ltd

• United Kingdom
• Advertising Services

• Founder & Marketing Consultant

  • Sep 2015 - Present

  When you’re driving growth, investing in Marketing makes sense. But where do you start? And how do make sure you’re not wasting time and money on marketing gimmicks that do not work? We can help. Our training workshops will give you the time, space and direction to work through the strategy and planning work needed to fast-track your growth. Here are some of the challenges we can help with: ✔️ Strategy: Stop wasting time chasing the wrong customers. Bring your focus to your most profitable buyers ✔️ Positioning and messaging: Help your business stand out in crowded markets, and craft stories that will resonate your buyers ✔️ Prioritising your Marketing efforts: Create a roadmap for success and focus on the areas that will deliver the biggest impact ✔️ Building up your Marketing capability: Mobilise and transform the way your team is working For more information, contact me at christine.moses@twenty23.co.uk



Jee

• Oil and Gas
• 1 - 100 Employee

• Marketing Manager

  • Feb 2015 - Aug 2015

  Jee Ltd is a global subsea engineering consultancy and training provider in the oil, gas and renewable industry. Appointed to bring structure to the marketing efforts across both engineering and training divisions. The primary focus was to attract new business from existing clients, and the second to generate new leads from the UK and international markets including the US. This was achieved by: • Enhancing the in-house team capability by bringing in new digital skills and putting in place professional development plans • Developing and implementing a digital strategy including: SEO, SEM, a new e-commerce website to drive lead generation and sales on a global scale, social media, email marketing • Setting up a communication strategy to position Jee as a thought leader in specific niches • Working with sales teams to develop a clear action plan across all customer touchpoints and ensure a joined up approach to attracting and generating new business



AQA

• United Kingdom
• Education Administration Programs
• 700 & Above Employee

• Marketing Business Partner

  • Jun 2013 - Dec 2014

  AQA is a UK leading provider of academic qualifications and awarding body of GCSEs and A-levels. £150M turnover. Not for profit. Working against tight deadlines and within the regulator’s guidelines my role was to develop an overarching strategy and plan the launch of 16 new GSCE and A-level qualifications worth £56M. A key responsibility was to get multi-disciplinary and cross-business teams (marketing, sales, digital, corporate comms, operations) to work together to ensure a seamless and coherent approach. My role also spanned brand, content marketing and event management. Responsible for a team of 10 people. Achievements:• Championing the effective utilisation of CRM as a targeting, monitoring and reporting tool • Improving new products digital presence to ensure a coherent customer experience and drive engagement • Developing a customer journey map to optimise opportunities to sell and brand experience at every stage of the sales funnel - this led to teams working more collaboratively and upskilling of staff to deliver • Evolving visual style and tone of voice to ensure all communications – verbal and non-verbal - convey the brand professional and authoritative image• Developing a measurement framework for monitoring and demonstrating success of new product launch against sales targets across the various sales channels



Watco UK

• United Kingdom
• Building Materials
• 1 - 100 Employee

• Direct Marketing Manager

  • Mar 2012 - May 2013

  Appointed to lead the marketing efforts across the UK and IE markets. A key responsibility was to develop and implement a multi-channel strategy to generate new leads and grow online sales. Another was to align Sales and Marketing towards a shared vision/goals. Achievements:• Reviewing digital strategy to drive traffic and optimise customer experience online • Development and production of new collateral– catalogue, e-shots, PR, ads, videos and case studies • Implementing breakfast meetings to encourage collaboration across departments



British Forces Germany Health Service

• Communications Officer

  • Jun 2009 - Nov 2011

  Recruited to lead all communications activities including PR, patient consultations, engagement with the Chain of Command and internal communications to promote the services offered and enhance the reputation of the Health Service.



Balfour Beatty plc

• United Kingdom
• Construction
• 700 & Above Employee

• Marketing and Communications Manager

  • Feb 2006 - Sep 2008

  Appointed to manage all aspects of marketing, brand and communication across all business divisions and joint ventures. The primary focus was on repositioning the business to more closely match clients’ needs in and increase brand awareness amongst key clients to win new work. The second was to encourage collaboration and sharing of best practice across the various business units. Achievements:• Successfully re-branding the business (new company name and messaging, vision and values, new visual style, production of collateral) through employee and customer engagement • Launching an employee award programme to promote best practice and improve staff satisfaction • Building solid working relationships with all senior management (and securing a monthly slot at Board meetings) to ensure consistent messaging and application of the brand



P&O Ferries

• United Kingdom
• Truck Transportation
• 700 & Above Employee

• Direct Marketing Manager

  • Jan 2005 - Jan 2006

  Recruited to plan and execute the annual marketing strategy for the Passenger Western Channel routes (Portsmouth to Caen, Le Havre, Cherbourg and Bilbao) with financial forecasting and budgetary control. Then took over responsibility for Direct Marketing. Achievements:• Leading customer research and data mining that led to the development of a new segmentation and more targeted communications • Developing and implementing a loyalty scheme (Property Owners Club) for Western Channel routes that generated £1.5M incremental ticket revenue in just 12 months. The scheme was then rolled out to other routes • Planning and delivering a new DM/E-marketing strategy to drive sales and reduce CPA • Delivering innovative lead generation activities

• Marketing Manager

  • Apr 2003 - Dec 2004



Eurotunnel

• Rail Transportation
• 700 & Above Employee

• Product Manager

  • Apr 2000 - Apr 2003

  Initially recruited to manage partnerships programme. Promoted within 3 months to plan and manage all aspects of marketing for Passenger Long Stay product (> 5-day return) worth an annual £60M. Achievements:• Establishing solid and effective rapport with European partners and implementing sales promotions activities. One such activity generated an incremental £1M in just 9 months• Developing pricing strategies and promotions that resulted in 20% revenue increase despite drop in passenger volume • Managing a £1.5M above the line budget and directing national and local ATL campaigns (outdoor, radio, press, online) including messaging, creative, media planning and buying, implementation and post campaign evaluation • Reviewing marketing agencies (overall >£9M Marketing spent in UK market) and organising new creative and media agency recruitment