Médiatrice Numérique

• Sep 2022 - Present

Formatrice

• Sep 2021 - Present

Senior Digital Consultant & Bilingual Copywriter

• Sep 2015 - Present

With its e-marketing agility, iamdata advises on BRAND CONTENT STRATEGY in line with business & communication objectives, With its editorial expertise, iamdata manages CONTENT DEVELOPMENT from concept to copy, With its technical background, iamdata guarantees MOST RELEVANT SOLUTIONS AT BEST COST. With its agile vision of digital marketing, iamdata brings you advice in CONTENT STRATEGY, tailored to the sales and communication objectives of your brand, With its editorial expertise, iamdata DEVELOPS THESE CONTENTS, from concept to copy, then operates the implementation in back offices (WordPress and other similar platforms) and emailing platforms (MailChimp ...) as well as oversees the loop of emails on dedicated platforms such as HubSpot and similar. With its technical expertise, iamdata recommends SOLUTIONS ADAPTED TO YOUR NEEDS, AT CONTROLLED COSTS. Iamdata's areas of expertise include: Content marketing and inbound marketing: - Copywriting FR / EN from concept to copy - Localization, translations and multilingual adaptations - Social Networking Setups & Guidelines : Facebook, Twitter, LinkedIn, Instagram - Community Management SEO : - technical and semantic optimizations (Keywords) - on-page optimization (metas titles & descriptions) 360 ° communication: harmonization of web & print media Specialized in High End Crafts and Fine Quality Products : Fine Writing - Fine Watchmaking - Fine Jewellery - Fine Food ... All what is conceived and designed with consciousness for a meaningful usage, in order to consume less, in a more sustainable manner. Show less

Formatrice

• Sep 2021 - Feb 2022

Intervenante auprès des Bachelors CCMD (chargés de communication et marketing digital). Construction des progressions pédagogiques et des sujets d'examens. Intervenante auprès des Bachelors CCMD (chargés de communication et marketing digital). Construction des progressions pédagogiques et des sujets d'examens.

Senior Communication Officer

• Jul 2019 - Jan 2020

- Development and updating of web and print communication media (brochures, website, video, advertising, course supports, articles ...): - Administration of content delivery tools: CRM, e-mailing, ads; - Copywriting of communication content in French and English; - Coordination of an external translator team for other languages used by the company - Organization and monitoring of communication events (conference, convention...) - Development and updating of web and print communication media (brochures, website, video, advertising, course supports, articles ...): - Administration of content delivery tools: CRM, e-mailing, ads; - Copywriting of communication content in French and English; - Coordination of an external translator team for other languages used by the company - Organization and monitoring of communication events (conference, convention...)

Freelance Web & SEO Copywriter

• Sep 2015 - Sep 2017

SEO optimized copywriting for blogs SEO optimized copywriting for E-commerce websites (product sheets, brand content) Story telling for digital and printed assets (brand presentation) SEO optimized copywriting for blogs SEO optimized copywriting for E-commerce websites (product sheets, brand content) Story telling for digital and printed assets (brand presentation)

SEO Consultant

• Jan 2017 - May 2017

SEO optimized copywriting for: - E-commerce websites (product sheets, brand content) - Institutional websites - Blogs SEO optimized copywriting for: - E-commerce websites (product sheets, brand content) - Institutional websites - Blogs

Video Producer and Director

• Jul 2013 - Sep 2015

Project based in Paris 18ème and funded by the French embassy in the USA. I researched and co-directed the production of filmed interviews that document the current best practices in urban agriculture in Paris, and the differences between France and the USA. The final support is a serie of 8 filmed interviews visible on YouTube and the association's website : http://lesjardinsduruisseau.fr/les-jardins-du-ruisseau-presentent/ Project based in Paris 18ème and funded by the French embassy in the USA. I researched and co-directed the production of filmed interviews that document the current best practices in urban agriculture in Paris, and the differences between France and the USA. The final support is a serie of 8 filmed interviews visible on YouTube and the association's website : http://lesjardinsduruisseau.fr/les-jardins-du-ruisseau-presentent/

Content Manager

• Nov 2011 - Jun 2013

CORPORATE WEBSITE - Rationalization of the contents of all pages, with emphasis on product pages - Products matrix building with transverse information for supply chain and e-commerce logistics SOCIAL MEDIA - Establishing editorial content strategy with both internal resources and external agency - Copywriting for monthly editorial calendar on a proactive basis in French and English - Community management with a focus on Customer Care and badvocacy prevention - Facebook recruitment campaigns - Creation of a Facebook application with script writing and EN-FR copywriting - Quarterly analysis of social media actions INBOUND MARKETING - Establishing quarterly emailing/newsletter content planning - FR-EN copywriting - Art direction and editing - Coordinating with external graphic designer/developer/integrator/broadcaster - KPIs monitoring Show less

e-Marketing Manager

• Jul 2007 - Feb 2011

Conducted the DIGITAL TRANSFORMATION of 3 major fine writing brands : Parker, Waterman, rOtring through DIGITAL COMMUNICATION & MARKETING STRATEGY with actions on : E-BUSINESS >> Support brands in the definition and implementation of their multichannel e-business strategy - Market analysis and development opportunities within the Fine Writing sector (e-tailers, click and mortar) and competition in the prestige and luxury sector; - Identify best practices / benchmarks of the Luxury and Accessories industry - Support in modeling the launch business plan and the development of e-commerce activity on a global scale with international roll out (North America, Asia-Pacific, Europe, EMEA, LATAM) - Define and prioritize e-commerce business development levers in collaboration with Global Sales and Global Marketing teams E-COMMERCE (sites creation) >> Drive the deployment of e-commerce for Parker (Websphere, IBM), Waterman and rOtring (Prestashop), from the design phase to production implementation - Liaise e-commerce processes definition to supply chain processes - Set up Terms of Sales and Terms and Conditions in collaboration with Legal Department - Organize pitch with web & creative agencies (Ogilvy One, F6) BRAND ACTIVATION - Creation of promotional websites to support product launch, global and local - 360° communication plan with recruitment campaigns, to rejuvenate target consumers SOCIAL MEDIA - Social media pro-active user and evangelizer since 2008 - Creation of a social media Blue Book for marketing teams - Monitoring of external social media agency CRM - Establishing quarterly emailing/newsletter content planning - Coordinating with external broadcaster (Alphamosa) - KPIs monitoring Show less

Intern

• Jun 2005 - Dec 2005

- Conception, production and Intranet publication of bilingual support and technical notices. - This self-help system available on the intranet was part of the global Orange-FT self-care policy, as part of a multiple funnels internal customer relationship program. - Conception, production and Intranet publication of bilingual support and technical notices. - This self-help system available on the intranet was part of the global Orange-FT self-care policy, as part of a multiple funnels internal customer relationship program.

Online Business Development Manager

• Jan 2001 - Jan 2005

- In charge of : - organizing the digitalization of the whole analogic photographic collection: from building a brief to writing the functional specifications, to pitching suppliers; - developping online sales through a program of regular emailings; - marketing Millennium in France and French speaking territories; - recruiting new photographers (college shows, art & professional fairs); - curating and art directing (collection build up, art editing) - In charge of : - organizing the digitalization of the whole analogic photographic collection: from building a brief to writing the functional specifications, to pitching suppliers; - developping online sales through a program of regular emailings; - marketing Millennium in France and French speaking territories; - recruiting new photographers (college shows, art & professional fairs); - curating and art directing (collection build up, art editing)

Marketing and Communication Manager

• Jul 1995 - Dec 2000

Communication : strategy and execution (graphics, print, video ...) Project management : Database conception Coaching and education : workshops with kids and adults Research and Studies : Contemporary Arts, Contemporary Dance Develop prospects Follow up clients Communication : strategy and execution (graphics, print, video ...) Project management : Database conception Coaching and education : workshops with kids and adults Research and Studies : Contemporary Arts, Contemporary Dance Develop prospects Follow up clients