Experience

Sudden Impact Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Nov 2016 - Present

  Westerville, OH • Provide strategic leadership and program oversight to deliver on client goals and business objectives • Successfully oversee large programs including campaign planning, implementation, and measurement • Partner with creative and digital teams to ensure all agency work exceeds clients’ expectations • Mentor and cultivate capabilities in client services team members, oversee all coordinator-level billing reports, and host weekly one-on-one touch base meetings

• Account Executive

  • Nov 2012 - Nov 2016

  • Define client requirements and project parameters; develop estimates, schedules, and budgets; ensure accuracy, quality, and alignment with all branding guidelines • Manage the daily workflow of concurrent projects to ensure deliverables are in scope, completed on time, in budget, and aligned with overall strategy and client expectations • Lead teams in the development and delivery of campaign tactics and creative including list purchases, appointment setting phone support, data base… Show more • Define client requirements and project parameters; develop estimates, schedules, and budgets; ensure accuracy, quality, and alignment with all branding guidelines • Manage the daily workflow of concurrent projects to ensure deliverables are in scope, completed on time, in budget, and aligned with overall strategy and client expectations • Lead teams in the development and delivery of campaign tactics and creative including list purchases, appointment setting phone support, data base management, website development, email campaigns, digital campaigns, infographics, and animated videos

• Account Manager

  • Nov 2010 - Nov 2012

  • Deployed multiple-touch, interactive campaigns such as Flex Fantastic, a two-pronged website, direct mail, and email campaign to the sales team and end users which earned the Cisco Best Integrated Marketing campaign award and closed over $1.6M in sales for the client • Executed an award-winning animated video for a Verizon Partner Recruitment campaign • Standardized internal processes for managing Cisco event email system to increase profitability • Managed all components for… Show more • Deployed multiple-touch, interactive campaigns such as Flex Fantastic, a two-pronged website, direct mail, and email campaign to the sales team and end users which earned the Cisco Best Integrated Marketing campaign award and closed over $1.6M in sales for the client • Executed an award-winning animated video for a Verizon Partner Recruitment campaign • Standardized internal processes for managing Cisco event email system to increase profitability • Managed all components for generating direct mail pieces including list cleaning, printing, packaging, fulfillment, promotional items, and shipping



Vertical Adventures

• United States
• Recreational Facilities
• 1 - 100 Employee

• Adaptive Climbing Coach

  • Oct 2015 - Jan 2020

  Columbus, Ohio Area Develop games and classes that present climbing lessons and techniques in a fun and engaging way. Work with adults and kids with disabilities or exceptionalities in group and one-on-one settings. Coordinate quarterly Adaptive Ascents event, a free climbing opportunity open to the community with over 60 participants and volunteers. Coached USA Climbing Adaptive National Championship competitors landing in 3rd and 5th places in respective age groups and categories.



5.Life

• United States
• Recreational Facilities
• 1 - 100 Employee

• Director of Marketing

  • Jul 2017 - Nov 2019

  Columbus, Ohio Area Coordinate and execute marketing strategies for overall brand and facility-specific tactics, messaging, website copy, Constant Contact emails, social media, editorial calendar, press releases, printing, and promotions Pitched, landed, and managed 2018 and 2019 USA Climbing Adaptive National Championship Spearheaded community events to increase enrollment rate for youth programming and increase membership growth



Lender Processing Services, Inc. (LPS)

• United States
• Financial Services
• 400 - 500 Employee

• Special Projects Analyst | Client Services

  • Aug 2009 - Nov 2010

  • Managed the development, construction and successful implementation of an internal collaboration website for the Field Services division to improve communication and streamline the efficiency of operating procedures for over 500 end users • Presented to and coordinated with all levels of executive management and subject matter experts across the country to restructure expectations and business methods for resolving client issues, work order entries, and project management • Designed… Show more • Managed the development, construction and successful implementation of an internal collaboration website for the Field Services division to improve communication and streamline the efficiency of operating procedures for over 500 end users • Presented to and coordinated with all levels of executive management and subject matter experts across the country to restructure expectations and business methods for resolving client issues, work order entries, and project management • Designed and created a Functional Training website to enhance the tracking of new initiatives, availability of materials, and reporting of completed sessions for 5 departments Show less



Camp Bow Wow

• United States
• Consumer Services
• 500 - 600 Employee

• Marketing Coordinator

  • May 2009 - Aug 2009

  • Expanded client base by 20% in less than 4 months by developing a revenue producing grassroots marketing campaign • Orchestrated business promotions at local events and initiated specialty incentives to encourage continuous referrals • Established and maintained a high impact marketing budget with stellar returns on limited funding



Empower Media

• United States
• Advertising Services
• 100 - 200 Employee

• Consumer Insights Intern

  • Jun 2008 - Aug 2008

  • Observed and investigated online discussion boards and blogs to determine consumer insights for 5 specific clients • Constructed and implemented fall recruitment campaign for the Boy Scouts of America Dan Beard Council • Restructured online resource center, and designed new website for human resources to reach potential employees • Received extensive training in proprietary tools, business writing, branding in action, and other areas of the organization including digital, magazine… Show more • Observed and investigated online discussion boards and blogs to determine consumer insights for 5 specific clients • Constructed and implemented fall recruitment campaign for the Boy Scouts of America Dan Beard Council • Restructured online resource center, and designed new website for human resources to reach potential employees • Received extensive training in proprietary tools, business writing, branding in action, and other areas of the organization including digital, magazine, out-of-home, national television, and newspaper Show less



Citigroup Smith Barney

• Client Service Associate

  • May 2006 - Dec 2007

  • Compiled a 12-month marketing plan including seminar information, mass mailings, and prospect lists • Researched stocks and mutual funds to generate comprehensive spreadsheets for client portfolios • Maintained client relationships by developing presentations and brochures, sending letters and answering phone calls