Regional Director – Southern

• Mar 2018 - Present

Regional Director for The Marketing Centre - providing flexible access to part-time proven Marketing Directors to ambitious businesses in the South. Every Company deserves access to first class marketing and we provide Marketing Director services to companies on a part-time basis for those who recognise they need the skill set of a Marketing Director but don't want, don't need or can't afford one full time. I find business owners often feel frustrated – they really want the very best marketing expertise in-house but simply can’t afford it – or find it in their area. They approach a marketing consultant but find they speak an alien language and don’t roll their sleeves up and DO. So they work with an agency who devise campaigns – but never really get under the skin of the business enough to take responsibility for the P&L. Or they hire a marketing junior who takes a scatter-gun approach with no cohesive strategy or plan. It’s frustrating! If you’d like to find out more get in touch for a chat. I promise not to sell you anything. I’ll just listen and ask a few questions. christine.durkin@themarketingcentre.com or call me on 07880 731679. Show less

Marketing Director (Part Time)

• Jan 2023 - Present

Sirius Insight delivers integrated and enhanced information to inform critical decisions in the marine environment. We do this by being experts in the maritime domain and pioneers in Artificial Intelligence - we are constantly developing more advanced solutions and adapting the latest technology to address emerging challenges in maritime situational awareness. ​ Sirius Insight delivers integrated and enhanced information to inform critical decisions in the marine environment. We do this by being experts in the maritime domain and pioneers in Artificial Intelligence - we are constantly developing more advanced solutions and adapting the latest technology to address emerging challenges in maritime situational awareness. ​

Owner and Lead Consultant

• Nov 2002 - Present

B2B and B2C marketing, product marketing, project/programme management and business development consulting providing strategy, planning and tactical services by rapidly understanding the business and industry challenges. Projects range from short turnaround assignments to those that span over several years. I augment the offering with best in class freelancers until business as usual is reached. Working both client and agency side, roles include Marketing Director, Programme Director, Commercial Consultant, Head of Channel and Head of Sales for organisations in SaaS, IT, Telecoms and Financial Services sectors. Customers include Vodafone, Vislink, STFC, Freedom Communications, Orange, O2 Airwave, Connexica, Sidewinder, Bluecom, IP Config, Wyless and Trakm8. Show less

Marketing Director (Part-Time)

• Mar 2022 - Feb 2023

I was the part-time Marketing Director at Consumables Manufacturing, responsible for the strategic and operational marketing function. Consumables Manufacturing service the branding needs of UK companies by delivering best in class services to ensure business needs and goals are met. They provide branded co-packing, embroidery, printing and kitting services to some of the UK’s leading businesses from their dedicated in-house facility. Their trusty production team ensures they produce a quality result whilst retaining short production lead times. As a trusted partner, if you have any branded requirements, they can even assist you with the design. Show less

Marketing Director (Part-Time)

• May 2020 - Feb 2023

. I was the part-time Marketing Director at Consumables Solutions, responsible for the strategic and operational marketing function. Consumables Solutions is the workplace supplies superstore with supply chain solutions designed to save your business money. Providing a single source for all commodity consumables used across all business functions from manufacturing to office administration, monitoring expenditure and usage and assessing procedures and work-place safety. . I was the part-time Marketing Director at Consumables Solutions, responsible for the strategic and operational marketing function. Consumables Solutions is the workplace supplies superstore with supply chain solutions designed to save your business money. Providing a single source for all commodity consumables used across all business functions from manufacturing to office administration, monitoring expenditure and usage and assessing procedures and work-place safety.

Co-Founder

• May 2017 - May 2019

IoT Partnership was founded with several partners & IoT Professionals who have worked in IoT to enable us to solely focus on this sector for our clients and candidates. IoT Partnership Consultants have over 20 years’ experience in the Machine to Machine (M2M) / Telematics / Internet of Things (IoT) sector. Passionate about addressing the needs of this growing segment, we recognised there was no specialist recruiter in this field. We know what recruiters need in this space so therefore we developed our own dedicated service – The IoT Partnership. In the ever changing world of technology, The IoT Partnership specialises in permanent, contract and interim placements to our clients and candidates to future proof their business and careers. Our specialist disciplines are Sales & Marketing, Project & Change Management, and Technical placements at the mid to executive level for all businesses involved in the Internet of Things (IoT) including Industry 4.0. Show less

Marketing Consultant, Global Marketing Campaigns

• Mar 2017 - Dec 2017

Fusing marketing, marketing automation and sales activity to reap the benefits of multi-touch, multi-channel campaigns on a global basis for this global Industrial IoT (Internet of Things) and GIS (Geographical Information Systems) enterprise software provider. Achieved significant growth in conversion rates and double digit growth for inbound leads and subsequent sales engagement. Platforms used included SFDC and Pardot. Fusing marketing, marketing automation and sales activity to reap the benefits of multi-touch, multi-channel campaigns on a global basis for this global Industrial IoT (Internet of Things) and GIS (Geographical Information Systems) enterprise software provider. Achieved significant growth in conversion rates and double digit growth for inbound leads and subsequent sales engagement. Platforms used included SFDC and Pardot.

Head of SME Marketing UK&I

• Feb 2016 - Nov 2016

Leadership and management of a full digital, product marketing and campaign marketing team tasked to develop multi-touch, joined up Go-to-Market approaches for optimum Return on Marketing Investment, significant sales pipeline building and achieving stretch on revenue targets for all our financial products. Integral part of the UK Leadership Team and ownership of division’s rebranding project. Leadership and management of a full digital, product marketing and campaign marketing team tasked to develop multi-touch, joined up Go-to-Market approaches for optimum Return on Marketing Investment, significant sales pipeline building and achieving stretch on revenue targets for all our financial products. Integral part of the UK Leadership Team and ownership of division’s rebranding project.

Marketing Process Consultant and Programme Director

• Aug 2014 - Jul 2015

Programme Director and trusted advisor to CEO on marketing, sales and change programmes. Developing new corporate processes and business functions including New Product Introduction, the Press Office and the Programme Management Office (PMO). Programme Director and trusted advisor to CEO on marketing, sales and change programmes. Developing new corporate processes and business functions including New Product Introduction, the Press Office and the Programme Management Office (PMO).

CMO

• Aug 2012 - Aug 2014

Flamingo Sky is a combination of "hot-house" business accelerator and consultant with the objective of getting small and start up companies professionally organised, supported and trading in the market in less than 1 year. Our own primary focus is on fees as opposed to equity and are providing a bridge between investors and entrepreneurs. As part of the executive management team I’m responsible for marketing and business development for client, associate and funding partner acquisitions, building the business and helping entrepreneurs to grow theirs. Show less

Global M2M Commercial Consultant

• Jan 2014 - May 2014

Development of commercial and strategic models and sales tools to extend global Internet of Things footprint in a multi €bn global programme. Team leader and responsibility for weekly programme reporting. Development of commercial and strategic models and sales tools to extend global Internet of Things footprint in a multi €bn global programme. Team leader and responsibility for weekly programme reporting.

Senior Marketing Consultant

• Feb 2012 - Mar 2014

Global marketing services provider, helping clients succeed through business driven marketing from strategy and planning to proposition development and execution. Clients include SAP, IBM, VMware and HP. A programme director and marketing consultant, I identify and grow B2B clients with a key focus on sales pipeline development. Responsibilities have included Account Director of IBM UK and the set up and running of the PR Services division. Global marketing services provider, helping clients succeed through business driven marketing from strategy and planning to proposition development and execution. Clients include SAP, IBM, VMware and HP. A programme director and marketing consultant, I identify and grow B2B clients with a key focus on sales pipeline development. Responsibilities have included Account Director of IBM UK and the set up and running of the PR Services division.

Managing Director

• Oct 2009 - Dec 2011

Head of Sales and Marketing

• 2008 - 2009

Marketing Consultant and Head of UK Channel

• 2006 - 2008

Marketing Director

• 2003 - 2004

Marketing Manager

• 2001 - 2002

Marketing Manager and Head of EMEA Partner Programme

• 1999 - 2001

World Wide Product Manager

• Jan 1996 - Dec 1999

RF Engineer, Product Manager, Business Development Manager

• 1990 - 1996