Christine Bennett
Account Executive at Cannella Response Television- Claim this Profile
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Bio
David Hankins
Christine came into a situation that had turned chaotic and was able to bring order to it very quickly. I found Christine to be smart, conscientious and a very quick learner, as well as someone who could think two steps ahead. I believe Christine would be a benefit to any organization she belonged to and I would definitely want to work with her again.
Rick Shiu
Christine Bennett was initially introduced to me as a service provider for one of my media vendors, Cannella Response Television. I had the unique pleasure of working with her on both sides of the fence, as a client whose campaigns she worked on as well as her supervisor, working on my projects. The quality of her work and her very gracious disposition made her a very appealing candidate, that, when a position opened at my company, I'd discussed the possibilities of leaving her company and having her join my team, which eventually came to be. She was one of the best hires during my tenure at Beachbody in the Media Department, and although eventually it was sad to see her leave when she left to pursue her Master's Degree at UCLA, I also know it was a step in the right direction for her, since she's always approached everything she's done with respect, ambition and passion. So, I knew she's be successful outside of my world of direct response media, and with both pride and admiration both applauded and supported her decision. As I always look for with anyone I hire, she's always shown keen abilities to learn new proceedures and processes fast; work well with others; work independently; multi-task; and meet or beat goals and expectations in a timely manner. It is with all of the above that I offer my endorsement of Christine Bennett, and offer anyone who would like to discuss her professional abilities an opportunity to speak directly with me.
David Hankins
Christine came into a situation that had turned chaotic and was able to bring order to it very quickly. I found Christine to be smart, conscientious and a very quick learner, as well as someone who could think two steps ahead. I believe Christine would be a benefit to any organization she belonged to and I would definitely want to work with her again.
Rick Shiu
Christine Bennett was initially introduced to me as a service provider for one of my media vendors, Cannella Response Television. I had the unique pleasure of working with her on both sides of the fence, as a client whose campaigns she worked on as well as her supervisor, working on my projects. The quality of her work and her very gracious disposition made her a very appealing candidate, that, when a position opened at my company, I'd discussed the possibilities of leaving her company and having her join my team, which eventually came to be. She was one of the best hires during my tenure at Beachbody in the Media Department, and although eventually it was sad to see her leave when she left to pursue her Master's Degree at UCLA, I also know it was a step in the right direction for her, since she's always approached everything she's done with respect, ambition and passion. So, I knew she's be successful outside of my world of direct response media, and with both pride and admiration both applauded and supported her decision. As I always look for with anyone I hire, she's always shown keen abilities to learn new proceedures and processes fast; work well with others; work independently; multi-task; and meet or beat goals and expectations in a timely manner. It is with all of the above that I offer my endorsement of Christine Bennett, and offer anyone who would like to discuss her professional abilities an opportunity to speak directly with me.
David Hankins
Christine came into a situation that had turned chaotic and was able to bring order to it very quickly. I found Christine to be smart, conscientious and a very quick learner, as well as someone who could think two steps ahead. I believe Christine would be a benefit to any organization she belonged to and I would definitely want to work with her again.
Rick Shiu
Christine Bennett was initially introduced to me as a service provider for one of my media vendors, Cannella Response Television. I had the unique pleasure of working with her on both sides of the fence, as a client whose campaigns she worked on as well as her supervisor, working on my projects. The quality of her work and her very gracious disposition made her a very appealing candidate, that, when a position opened at my company, I'd discussed the possibilities of leaving her company and having her join my team, which eventually came to be. She was one of the best hires during my tenure at Beachbody in the Media Department, and although eventually it was sad to see her leave when she left to pursue her Master's Degree at UCLA, I also know it was a step in the right direction for her, since she's always approached everything she's done with respect, ambition and passion. So, I knew she's be successful outside of my world of direct response media, and with both pride and admiration both applauded and supported her decision. As I always look for with anyone I hire, she's always shown keen abilities to learn new proceedures and processes fast; work well with others; work independently; multi-task; and meet or beat goals and expectations in a timely manner. It is with all of the above that I offer my endorsement of Christine Bennett, and offer anyone who would like to discuss her professional abilities an opportunity to speak directly with me.
David Hankins
Christine came into a situation that had turned chaotic and was able to bring order to it very quickly. I found Christine to be smart, conscientious and a very quick learner, as well as someone who could think two steps ahead. I believe Christine would be a benefit to any organization she belonged to and I would definitely want to work with her again.
Rick Shiu
Christine Bennett was initially introduced to me as a service provider for one of my media vendors, Cannella Response Television. I had the unique pleasure of working with her on both sides of the fence, as a client whose campaigns she worked on as well as her supervisor, working on my projects. The quality of her work and her very gracious disposition made her a very appealing candidate, that, when a position opened at my company, I'd discussed the possibilities of leaving her company and having her join my team, which eventually came to be. She was one of the best hires during my tenure at Beachbody in the Media Department, and although eventually it was sad to see her leave when she left to pursue her Master's Degree at UCLA, I also know it was a step in the right direction for her, since she's always approached everything she's done with respect, ambition and passion. So, I knew she's be successful outside of my world of direct response media, and with both pride and admiration both applauded and supported her decision. As I always look for with anyone I hire, she's always shown keen abilities to learn new proceedures and processes fast; work well with others; work independently; multi-task; and meet or beat goals and expectations in a timely manner. It is with all of the above that I offer my endorsement of Christine Bennett, and offer anyone who would like to discuss her professional abilities an opportunity to speak directly with me.
Experience
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Cannella Media DTC
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Mar 2014 - Present
• Manage all aspects of campaigns for seven clients including budgeting, media planning, and developing strategies for campaign growth• Analyze data to identify opportunities for optimal product placement and successful exposure of a client’s product• Review campaigns and adjust media to improve results• Lead a team of six people to implement process improvements within the Client Services department• Buy media for eight markets throughout the United States
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Client Services Associate
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Jan 2013 - Mar 2014
• Coordinated test shows with tape houses, call centers and stations to ensure spots aired as scheduled• Worked with clients, stations and in-house buyers to resolve discrepancies• Communicated with five clients on a daily basis to ensure results data and media schedule updates were provided in a timely manner
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Southwestern Law School
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United States
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Higher Education
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200 - 300 Employee
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Faculty Support Assistant
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Jun 2012 - Jan 2013
• Researched and requested reprint permissions from external copyright holders for use of content in course packets and other materials • Proofed, edited, and processed documents including letters, briefs, cases, book revisions, syllabi and exams • Provided excellent customer service to the faculty, staff and students by answering inquires and ensuring that requests were completed accurately and in a timely manner • Worked on special projects for faculty including working to preserve historical documents Show less
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Sony Pictures Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Business Analyst
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Dec 2011 - Jul 2012
• Responsible for assessing processes to identify opportunities for more efficient and effective workflows• Conducted data analysis of unique identifiers in Sony’s master data management system and created executive summaries of the findings for both internal and external use• Lead Project Manager to create the Standard Operating Procedures for three divisions within the department• Participated in an analysis of Sony’s master data management system through an assessment of the 300+ metadata fields, client requirements and research methodologies Show less
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Collection Society Analyst
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Aug 2010 - Dec 2011
• Allocated over $20 million dollars in ancillary revenue to appropriate film and television titles • Analyzed and compared intellectual property rights and title information stored in Sony’s master data management system• Assessed intellectual property rights and negotiated with peers at international organizations and motion picture studios to resolve disputes over which organization was the rightful recipient of monetary distributions • Inherited a backlog of six months of unallocated funds and was able to resolve the allocations within two months after being hired • Developed tracking and filing systems to organize and streamline workflows• Worked closely with the IT department to develop a report to pull current rights information, therefore increasing the accuracy of allocations Show less
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Stock Footage Analyst
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Jun 2009 - Jun 2011
• Cataloged and tracked metadata for over 100 clips of stock footage of moving images per day using an Access database • Identified stock footage clips for cataloging • Collaborated with team members to document the Standard Operating Procedures (SOPs) for cataloging processes and digital workflows• Researched the International Press Telecommunications Council (IPTC) Photo Metadata Standards to identify a method for mapping existing catalog records to the IPTC standard
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UCLA Ralph J. Bunche Center for African American Studies Library
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Greater Los Angeles Area
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Library Assistant
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Oct 2008 - Jun 2009
• Developed an Excel spreadsheet to document the holdings of the vertical files, making the materials easier to locate and access • Assisted the head librarian in reorganizing the vertical files in order to streamline access • Performed reference services for students, faculty and other library users • Performed stacks maintenance for the 8,000 book collection by shelving, shifting collections and shelf-reading • Developed an Excel spreadsheet to document the holdings of the vertical files, making the materials easier to locate and access • Assisted the head librarian in reorganizing the vertical files in order to streamline access • Performed reference services for students, faculty and other library users • Performed stacks maintenance for the 8,000 book collection by shelving, shifting collections and shelf-reading
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Product Partners, Inc
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Greater Los Angeles Area
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Media Coordinator
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Nov 2007 - Jul 2008
• Worked with five media buying agencies with a budget of over $500,000.00 per week to ensure profitable placement on television stations • Implemented a system of tracking and documenting the placement of competitor's shows to identify potentially profitable time slots • Monitored and coordinated the media schedules of twenty media buying agencies to avoid media saturation • Processed invoices by validating accuracy prior to submitting them for payment approval • Worked with five media buying agencies with a budget of over $500,000.00 per week to ensure profitable placement on television stations • Implemented a system of tracking and documenting the placement of competitor's shows to identify potentially profitable time slots • Monitored and coordinated the media schedules of twenty media buying agencies to avoid media saturation • Processed invoices by validating accuracy prior to submitting them for payment approval
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Cannella Media DTC
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United States
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Advertising Services
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1 - 100 Employee
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Media Assistant
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Jan 2006 - Nov 2007
• Ensured all telemarketing schedules were in place • Assisted eight Media Buyers with daily requests for videotapes from television stations • Maintained daily contact with clients regarding customer satisfaction • Assisted in hiring and training new team members • Coordinated all paperwork and documentation for changes in program scheduling • Handled general administrative duties including answering the phones, filing, faxing, and ordering office supplies • Ensured all telemarketing schedules were in place • Assisted eight Media Buyers with daily requests for videotapes from television stations • Maintained daily contact with clients regarding customer satisfaction • Assisted in hiring and training new team members • Coordinated all paperwork and documentation for changes in program scheduling • Handled general administrative duties including answering the phones, filing, faxing, and ordering office supplies
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Education
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University of California, Los Angeles
MLIS, Library and Information Science -
University of Southern California
Bachelor of Arts, Communication
Community
