Christine Cimino
Director, Marketing and Communications: Visual and Performing Arts, Education and Events at WORKHOUSE ARTS FOUNDATION INC- Claim this Profile
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Bio
Linda Olliver
Christine and I have worked together on a number of creative marketing projects for a variety of clients on behalf of Sharp & Company. Several assignments entailed the redevelopment and redesign of entire websites. Collaborating with web developers, web designers, illustrators and graphic designers, she is adept at organizing mass volumes of content for a more streamlined, intuitive navigation. She is skilled at translating complicated information into easy-to-understand language that helps designers create engaging visuals.
Valerie Dulin
Christine and I I worked together in the Rhode Island offices of Collette Vacations while she was employed as marketing communications manager, and then again a few years later while she was employed as public relations manager for The Smithsonian Associates in Washington, DC. Christine was adept at promoting travel products for both companies through her public relations, marketing and writing skills.
Linda Olliver
Christine and I have worked together on a number of creative marketing projects for a variety of clients on behalf of Sharp & Company. Several assignments entailed the redevelopment and redesign of entire websites. Collaborating with web developers, web designers, illustrators and graphic designers, she is adept at organizing mass volumes of content for a more streamlined, intuitive navigation. She is skilled at translating complicated information into easy-to-understand language that helps designers create engaging visuals.
Valerie Dulin
Christine and I I worked together in the Rhode Island offices of Collette Vacations while she was employed as marketing communications manager, and then again a few years later while she was employed as public relations manager for The Smithsonian Associates in Washington, DC. Christine was adept at promoting travel products for both companies through her public relations, marketing and writing skills.
Linda Olliver
Christine and I have worked together on a number of creative marketing projects for a variety of clients on behalf of Sharp & Company. Several assignments entailed the redevelopment and redesign of entire websites. Collaborating with web developers, web designers, illustrators and graphic designers, she is adept at organizing mass volumes of content for a more streamlined, intuitive navigation. She is skilled at translating complicated information into easy-to-understand language that helps designers create engaging visuals.
Valerie Dulin
Christine and I I worked together in the Rhode Island offices of Collette Vacations while she was employed as marketing communications manager, and then again a few years later while she was employed as public relations manager for The Smithsonian Associates in Washington, DC. Christine was adept at promoting travel products for both companies through her public relations, marketing and writing skills.
Linda Olliver
Christine and I have worked together on a number of creative marketing projects for a variety of clients on behalf of Sharp & Company. Several assignments entailed the redevelopment and redesign of entire websites. Collaborating with web developers, web designers, illustrators and graphic designers, she is adept at organizing mass volumes of content for a more streamlined, intuitive navigation. She is skilled at translating complicated information into easy-to-understand language that helps designers create engaging visuals.
Valerie Dulin
Christine and I I worked together in the Rhode Island offices of Collette Vacations while she was employed as marketing communications manager, and then again a few years later while she was employed as public relations manager for The Smithsonian Associates in Washington, DC. Christine was adept at promoting travel products for both companies through her public relations, marketing and writing skills.
Credentials
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SEO for Social Media
LinkedInJul, 2020- Nov, 2024
Experience
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Workhouse Arts Center
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Director, Marketing and Communications: Visual and Performing Arts, Education and Events
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Jul 2022 - Present
Reporting directly to the President/CEO, manage the comprehensive marketing and promotional initiatives for the broad-based Workhouse Arts Center programs. Responsible for promoting, publicizing, and improving the performance of the organization's arts (performing, movement and visual), community, education, military, and museum programs through owned, paid and earned media, as well as community and public outreach activities. Develop and implement strategies to promote and secure earned revenue. Generate marketing reporting and data analytics to determine effectiveness of marketing initiatives and make recommendations for campaign adjustments to leadership and stakeholders, to achieve organizational goals. Oversee, manage, and implement non-paid promotions with area businesses, media, and artistic partners. Show less
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Exelon
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United States
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Utilities
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700 & Above Employee
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Marketing Communications Lead: Change Management, Customer Engagement
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Nov 2020 - Jul 2022
Develop communications strategies and deliverables for internal audiences regarding company-wide systems integration change management project. Review, analyze, and evaluate marketing campaigns and formulate recommendations to improve strategic marketing execution. Develop communications strategies and deliverables for internal audiences regarding company-wide systems integration change management project. Review, analyze, and evaluate marketing campaigns and formulate recommendations to improve strategic marketing execution.
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National Association of Home Builders
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United States
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Construction
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300 - 400 Employee
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Marketing Communications Editor: B2B, B2C Communications
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Aug 2020 - Aug 2021
Edit promotional collateral, articles and corporate blogs for consumer and business audiences for National Association of Home Builder’s subsidiary, Home Innovations Research Labs. Topics include educational content on sustainability in home building and green building certification processes. Edit promotional collateral, articles and corporate blogs for consumer and business audiences for National Association of Home Builder’s subsidiary, Home Innovations Research Labs. Topics include educational content on sustainability in home building and green building certification processes.
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Sharp & Company, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Communications Officer/Sr. Project Manager: Content Strategy, Content Development
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Sep 2017 - Apr 2020
Developed multimedia communications content and public outreach plans for high-profile, multimillion-dollar transportation and community development projects. Collaborated with clients, project managers and design team to create impactful messaging to win new business, educate diverse audiences and engage multiple stakeholders for a variety of transportation related topics from public transit to electric vehicles to pedestrian safety. • Translated complicated information into easy-to-understand language and visuals that resonated with nontechnical audiences for websites, marketing collateral, proposals, articles, case studies, blogs, videos and press releases. • Crafted engaging content through research, data analysis and extensive writing and editing. • Projects: Authored numerous case studies touting client success stories; developed content strategy, information architecture and messaging for E-ZPass, FAA and Maryland Electric Vehicles websites; drafted communications plans for Metro’s Platform Improvement Project and MDOTs Capital Beltway/Traffic Relief Plan. Show less
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CMC Communications, LLC
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Northern Virginia
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Communications Consultant/Owner: Strategic Communications, Brand Messaging, B2B, B2C
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Oct 2011 - Aug 2017
Created brand messaging content and gained publicity exposure for corporate, nonprofit and government clients. • Client list included National Geographic, Fannie Mae, Mohawk Industries, Long Home, the Maryland-National Capital Park and Planning Commission, Amtrak Vacations, Yankee Holidays and Unique Rail Journeys. • Industries included travel, tourism and hospitality, education, consumer products, technology, e-commerce and financial services. • Portfolio of work: cmccommunicationsstrategies.com Show less
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Smithsonian Institution
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Museums, Historical Sites, and Zoos
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700 & Above Employee
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Director, PR & Communications: Event Promotions, Media Relations, Education Programming
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Sep 2006 - Jun 2011
Managed PR and external communications efforts for 500-plus educational and cultural programs and events per year for The Smithsonian Associates. Initiated marketing communications strategies to increase brand awareness, attendance and member acquisition and retention. •Gained publicity exposure for program topics ranging from business, politics and science to literature, music and film, including events featuring icons Steve Forbes, President Carter, Stephen Hawking, Elie Wiesel, Yo-Yo Ma and Meryl Streep.• Earned media exposure through cultivating press relationships, pitching story angles, executing press events and coordinating on-camera and in-studio interviews and event photography.• Developed messaging for news releases, marketing collateral, member communications, web content, advertisements, publications, blogs and e-marketing campaigns. Show less
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PR & Communications Manager: Marketing Strategy, Advertising, Cultural Events, Leisure Travel
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Nov 2000 - Sep 2006
Developed and executed public relations strategies for The Smithsonian Associates’ educational programs and Smithsonian Journeys, the Institution’s international travel program. Collaborated on marketing strategy and created promotional copy. Oversaw PR staff, agencies, consultants, press events, photography, timelines and expenditures.• Cultivated press relationships to increase exposure for educational travel products and local and regional events. Pitched story angles, coordinated on-camera and in-studio interviews and event photography. • Created campaign concepts and copy for national travel magazine advertising, direct mail and marketing collateral. Show less
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Collette
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United States
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Travel Arrangements
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400 - 500 Employee
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Marketing Communications Manager: Media Relations, Writing, Advertising, Leisure Travel
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1994 - Jul 2000
Managed communications efforts for $12M marketing budget for global tour operator. Executed publicity strategies for national and international trade and consumer press. •Served as head writer in the creation of advertising and marketing content for business partners Air Canada, Royal Caribbean, Princess Cruises and numerous tourism organizations including VisitBritian and Tourism Australia. • Launched international public relations campaigns for new markets – England, Ireland, Scotland, Wales, Australia and New Zealand. • Composed creative copy for B2B/B2C sales and marketing projects: direct mail, brochures, newsletters, website, multimedia presentations, video scripts, and print, radio and television advertisements. • Authored articles, secured freelance writers, and managed content as editor for in-house travel magazine. Show less
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Education
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George Mason University
Master's, Communications Management -
The George Washington University
Certificate, Project Management -
University of Maryland College Park
Bachelor's, Journalism
