Christine Nicholson
Chief Marketing Officer at Breckenridge Tourism Office- Claim this Profile
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Topline Score
Bio
Brent Spahn
Christine is an absolute gem. She truly knows her business – a tourism industry and marketing plans expert, both domestic and international. She has an uncanny ability to foster meaningful personal and professional relationships, and to develop cohesive teams. Christine is perceptive, an active listener, asks discerning questions, and fully grasps the broad view of situations and challenges. Consequently, she excels at processing information to develop impactful approaches and solutions. Christine is categorically an all-star in her field.
Ed Schmidt
I had the privilege to work with Christine for 2 1/2 years. She is the consummate professional with the focus, drive and creativity that can elevate any company's marketing profile. I consider myself fortunate to have worked with her. We collaborated on a wide variety projects ranging from email marketing programs to website enhancement, social media content and copywriting to name a few. In every instance, Christine provided concise direction, which enabled me to perform the task successfully. Moreover, she always has a keen eye on ROI with any project and places a heavy emphasis on analytics. I've been a copywriter for more than 25 years and worked for numerous editors and marketing directors. Christine is absolutely one of best marketing professionals I've worked with, and I highly recommend her to any company seeking a marketing director that can truly make a difference, enhance brand awareness and increase sales.
Brent Spahn
Christine is an absolute gem. She truly knows her business – a tourism industry and marketing plans expert, both domestic and international. She has an uncanny ability to foster meaningful personal and professional relationships, and to develop cohesive teams. Christine is perceptive, an active listener, asks discerning questions, and fully grasps the broad view of situations and challenges. Consequently, she excels at processing information to develop impactful approaches and solutions. Christine is categorically an all-star in her field.
Ed Schmidt
I had the privilege to work with Christine for 2 1/2 years. She is the consummate professional with the focus, drive and creativity that can elevate any company's marketing profile. I consider myself fortunate to have worked with her. We collaborated on a wide variety projects ranging from email marketing programs to website enhancement, social media content and copywriting to name a few. In every instance, Christine provided concise direction, which enabled me to perform the task successfully. Moreover, she always has a keen eye on ROI with any project and places a heavy emphasis on analytics. I've been a copywriter for more than 25 years and worked for numerous editors and marketing directors. Christine is absolutely one of best marketing professionals I've worked with, and I highly recommend her to any company seeking a marketing director that can truly make a difference, enhance brand awareness and increase sales.
Brent Spahn
Christine is an absolute gem. She truly knows her business – a tourism industry and marketing plans expert, both domestic and international. She has an uncanny ability to foster meaningful personal and professional relationships, and to develop cohesive teams. Christine is perceptive, an active listener, asks discerning questions, and fully grasps the broad view of situations and challenges. Consequently, she excels at processing information to develop impactful approaches and solutions. Christine is categorically an all-star in her field.
Ed Schmidt
I had the privilege to work with Christine for 2 1/2 years. She is the consummate professional with the focus, drive and creativity that can elevate any company's marketing profile. I consider myself fortunate to have worked with her. We collaborated on a wide variety projects ranging from email marketing programs to website enhancement, social media content and copywriting to name a few. In every instance, Christine provided concise direction, which enabled me to perform the task successfully. Moreover, she always has a keen eye on ROI with any project and places a heavy emphasis on analytics. I've been a copywriter for more than 25 years and worked for numerous editors and marketing directors. Christine is absolutely one of best marketing professionals I've worked with, and I highly recommend her to any company seeking a marketing director that can truly make a difference, enhance brand awareness and increase sales.
Brent Spahn
Christine is an absolute gem. She truly knows her business – a tourism industry and marketing plans expert, both domestic and international. She has an uncanny ability to foster meaningful personal and professional relationships, and to develop cohesive teams. Christine is perceptive, an active listener, asks discerning questions, and fully grasps the broad view of situations and challenges. Consequently, she excels at processing information to develop impactful approaches and solutions. Christine is categorically an all-star in her field.
Ed Schmidt
I had the privilege to work with Christine for 2 1/2 years. She is the consummate professional with the focus, drive and creativity that can elevate any company's marketing profile. I consider myself fortunate to have worked with her. We collaborated on a wide variety projects ranging from email marketing programs to website enhancement, social media content and copywriting to name a few. In every instance, Christine provided concise direction, which enabled me to perform the task successfully. Moreover, she always has a keen eye on ROI with any project and places a heavy emphasis on analytics. I've been a copywriter for more than 25 years and worked for numerous editors and marketing directors. Christine is absolutely one of best marketing professionals I've worked with, and I highly recommend her to any company seeking a marketing director that can truly make a difference, enhance brand awareness and increase sales.
Credentials
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Salesforce Essential Training
LinkedInMar, 2022- Oct, 2024 -
Microsoft Excel Essentials - Refresher
MicrosoftFeb, 2022- Oct, 2024 -
Certified International Tour Manager
International Guide Academy, Inc.Feb, 2021- Oct, 2024 -
Advanced Google Analytics Certification
Google Mobile AcademyJan, 2019- Oct, 2024
Experience
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Breckenridge Tourism Office
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United States
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Travel Arrangements
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1 - 100 Employee
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Chief Marketing Officer
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Oct 2022 - Present
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Gohagan Travel
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United States
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Hospitality
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1 - 100 Employee
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International Travel Director
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Feb 2019 - Oct 2022
Representing Gohagan & Company's commitment to excellence and integrity onsite in various international locations on river and ocean cruises. Managing luxury university travel alumni groups to ensure all aspects of the trip are streamlined and executed in a manner that exceed customer expectations and support the brand. Representing Gohagan & Company's commitment to excellence and integrity onsite in various international locations on river and ocean cruises. Managing luxury university travel alumni groups to ensure all aspects of the trip are streamlined and executed in a manner that exceed customer expectations and support the brand.
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Marketing & Sales Exec | Relationship Manager
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Mar 2018 - Sep 2022
Creating successful sales and marketing programs as both a consultant and project-based contractor to drive qualified lead generation and brand awareness in travel and tourism. Managing accounts while bringing product awareness, developing relationships to increase client loyalty and project managing the process. Services provided Relationship Management | Account Management | Digital and Traditional Marketing | Email Marketing | Project Management | Brand Consulting | Budget Management | Sales Strategies Clients Include Luxury Tour Operators | Luxury Hospitality Venues | Property Owners | Rocky Mountain DMOs | Real Estate Developers Show less
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Marketing Director
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Mar 2018 - Oct 2020
Marketing Director responsible for planning, managing and executing multi-channel integrated marketing and sales strategies for two unique brands. Spear-headed the marketing team, processes, platforms and managed the annual budget for a B2C & B2B global growth strategy. With ongoing sales team collaboration and a review of the customer booking journey, we increased conversion and gross margins. With thoughtful native content planning, targeted email marketing campaigns, content and list segmentation, the digital marketing grew progressively. Through ongoing analytics and performance evaluation, we refined our KPIs to manage to the mediums with the most ROI and best sales conversion. Tour host for international groups to Scotland, Ireland and France for championship golf events to include Ryder Cup and Solheim Cup. Show less
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Marketing Director
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Apr 2014 - Sep 2017
Marketing Director responsible for integrated digital and traditional marketing campaign strategy and implementation across multiple lines of distinct yet interrelated hospitality businesses. Developed and directed annual plan to drive increased sales conversion for luxury custom home developer and vacation rental company. Actively networked with internal and community stakeholders to drive B2B connections and referred sales. Directed and managed organic and paid content curation to enhance brand awareness and ultimately increase leads. https://thepinnaclecompanies.com/ Show less
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Barnhart Communications
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Apr 2012 - Apr 2014
Senior marketing executive specializing in results orientated travel and tourism campaigns both domestically and internationally. Strategic advisor in marketing and communications to include brand and business plan development. Team leader for integrated marketing campaigns to include print, TV, billboard, digital, social, PR and website. Projects: Wyoming Office of Tourism - state of Wyoming marketing & media strategy development & execution Town of Breckenridge - Breckenridge Resort Chamber marketing & advertising campaigns Show less
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Senior Marketing Project Manager
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Jan 2006 - Jul 2011
Senior marketing and sales professional recognized for building a record of success in launching, directing and developing resort and real estate marketing and sales campaigns. With a focus on master-planned luxury resort vertical developments targeted towards skiers in Breckenridge/Keystone, Colorado. Senior marketing and sales professional recognized for building a record of success in launching, directing and developing resort and real estate marketing and sales campaigns. With a focus on master-planned luxury resort vertical developments targeted towards skiers in Breckenridge/Keystone, Colorado.
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Education
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International Guide Academy, Colorado
IGA Certified International Tour Director, Travel Director -
2020 -
University of Colorado Boulder
Digital Marketing Strategy Specialization -
1997 - 2000
University of Denver - Daniels College of Business
Bachelor's Degree, Marketing & Leadership -
2013 - 2014
Colorado Mountain College
Leadership Summit, Organizational Leadership
Community
